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Search Engine Land
FEBRUARY 22, 2024
Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? Next steps.
Search Engine Land
MARCH 21, 2024
Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. Additionally, the Advertising workspace in GA4 will introduce new cross-channel conversion performance reporting, extending beyond Google Ads. ” Why we care.
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Search Engine Land
APRIL 24, 2024
This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.
Search Engine Land
JANUARY 24, 2024
PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products.
Search Engine Land
FEBRUARY 6, 2024
Yes, you need to focus on improving targeting and analytics without cookies, but don’t put the cart before the horse: a working website. Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Google brand search (branded keywords, often over-valued).
Martech
JANUARY 23, 2023
Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion per day.
Search Engine Land
JANUARY 19, 2024
This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Google Analytics. Enhanced conversions.
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