Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Market Share.

Search Marketers 118

Search Marketers Non-Profit Marketing Marketers 118

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If How Google Analytics 4 attribution works. By the way, what is a session?

Analytics 111

Analytics User-Generated Customer Acquisition Place 111

Search Engine Land

JANUARY 17, 2023

Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. Sign of Hope?

Search Marketers 111

Search Marketers Marketing Marketers SEO 111

Search Engine Land

MARCH 1, 2023

Semrush buys Kompyte so it can upsell competitive intelligence tools 2022: Kompyte offered competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media and more. to 10%, depending on their annual global revenue.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 123

Search Marketers Manufacturing SEO Marketing 123

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4?

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Says Google Analytics Now Verboten.

Search Marketers 116

Search Marketers Health Law Marketing 116

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Users could follow news publications/blogs or industries.

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Fishkin defended the company and faulted the publications for what he said was incomplete and biased reporting.

Search Marketers 88

Search Marketers Real Estate Transform Marketing 88

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 87

Search Marketers SEO User-Generated Marketing 87

Search Engine Land

APRIL 4, 2024

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Get the daily newsletter search marketers rely on. Why we care.

Analytics 103

Analytics User-Generated Advertising Advertisers 103

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” of AdWords Editor was now available.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Search Engine Land

JANUARY 21, 2023

Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. in 2008.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Car Makers Drove 14.4

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Product image creation.

Transform 136

Transform User-Generated Traditional Marketing Advertising 136

Search Engine Land

MARCH 16, 2023

Search in Pics: Green GoogleBot, Google swings & hammock & a mini Google pool 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Twitter Adding Advertisements? 2009: Twitter was promoting Twitter Search.

Search Marketers 95

Search Marketers Marketing Marketers User-Generated 95

Search Engine Land

MARCH 5, 2023

Google Ads significantly streamlines attribution reporting 2020: It was also dropping “Search” from the name. Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. What’s The Most Searched Thing On Google?

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

FEBRUARY 27, 2023

Optimization scores, recommendations and their impact on Google Partner agencies 2020: Google said Partner agencies would continue to have “control and autonomy” as it put more emphasis on auto-generated recommendations. search results. It’s The User Context, Stupid! Of course not.

Search Marketers 95

Search Marketers Law SEO Health 95

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Search Engine Land

NOVEMBER 29, 2023

The tech giant was not able to disclose what the “new challenge” is or whether he would remain within the business, but did tell Search Engine Land that the decision was not related to the recent federal antitrust trial. We’re constantly launching improvements designed to make ads better for both advertisers and users.” “Our

Price 122

Price User-Generated Advertising Advertisers 122

Search Engine Land

OCTOBER 13, 2022

With the available technology and data today, we can do much more than identify hand-raisers to help companies spend their marketing dollars more efficiently and drive revenue. Just because a channel generates leads doesn’t mean those leads bring value later in your sales funnel. Get the daily newsletter search marketers rely on.

Advertising 96

Advertising Advertisers Customer Acquisition User-Generated 96

Search Engine Land

NOVEMBER 1, 2023

It amplifies social platforms by intertwining social interactions with search functions, allowing users to search and discover brand and user-generated content. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 103

Retail Branding User-Generated SEO 103

Search Engine Land

FEBRUARY 13, 2024

Confirm where your clients (and your agency) stand with marketing analytics maturity Over the last decade, the marketing analytics space has grown exponentially. On average, how much time do they generally need to process data or analytics requests? Where do your clients stand? See terms.

Analytics 117

Analytics User-Generated Communications Advertising 117

Search Engine Land

SEPTEMBER 12, 2023

The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. And we have no way to track this in Google Search Console, Google Ads or Google Analytics. We want to make sure users are consuming those sites. Ads vs. organic.

User-Generated 142

User-Generated Analytics Advertising Advertisers 142

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). See terms.

Whitepaper 110

Whitepaper Thought Leadership User-Generated Key Performance Indicator 110

Jeff Bullas

FEBRUARY 19, 2023

Guide mobile users accurately 5. SEO is an abbreviation for the term search engine optimization. In contrast, paid search results are advertisements where an advertiser pays to have their ad displayed whenever someone runs a search query matching the advertiser’s criteria. Dealing with Crawlers 3.1.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website?

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Search Engine Land

AUGUST 17, 2023

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence.

Transform 93

Transform User-Generated Market Trends Analytics 93

Search Engine Land

MAY 16, 2023

Performance Max (or PMax) campaigns are gaining traction among search advertisers. This lets advertisers maximize their efforts and reach their target audiences more efficiently. Additionally, advertisers often need to analyze their aggregated data across all campaign types and platforms. SUBSCRIBE See terms.

User-Generated 95

User-Generated Analytics Advertising Advertisers 95

Search Engine Land

OCTOBER 27, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

Digital Marketing 124

Digital Marketing SEO User-Generated Thought Leadership 124

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. This lowers the barrier of video production for advertisers and ultimately gives them more media options to test.

eCommerce 111

eCommerce Advertising Advertisers B2C 111

Search Engine Land

MARCH 1, 2024

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. SEO software, analytics software, ERP software) Date ideas in {location} (e.g., Get the daily newsletter search marketers rely on.

Non-Profit 133

Non-Profit User-Generated SEO Analytics 133

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. Want to get certified in Content Marketing?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

MARCH 8, 2024

For advertisers, it’s another learning experience they will have to adapt to. Get the daily newsletter search marketers rely on. Content Like everything else on this list, the focus on Content has evolved drastically over the past few years in search. Dig deeper: How generative AI is revolutionizing PPC 4.

eCommerce 111

eCommerce Retail Manufacturing Marketing 111

Search Engine Land

DECEMBER 4, 2023

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Google took things further and introduced a generative AI campaign creator in May. Early uses for GPT-3.5

Transform 116

Transform Copywriting User-Generated Price 116