Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketers 108

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketers Marketing 130

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Start by defining your buyer persona.

Transform 87

Transform Marketers Marketing Gen Z 87

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. For example, a business that specializes in accounting and tax preparation may begin advertising its services early in Q1 to get ahead of National Tax Day.

CMO 90

CMO Marketers Marketing Analytics 90

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance B2C Marketers 130

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 123

Retail Transform Shoppers Advertisers 123

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform 72

Transform B2C Influencer Marketing Marketers 72

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 88

Thought Leadership Whitepaper User-Generated Price 88

Hubspot Marketing

APRIL 13, 2021

If you're running a paid advertising campaign, for instance, you'll want to determine if your audience spends most time on Facebook, Google, or somewhere else. For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off.

B2C 134

B2C CRM Advertising Advertisers 134

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%. Source: The CMO Survey. Paid advertising. B2B Services: 20.5%. Analytics tools.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

The CMO Survey

JULY 11, 2019

So what is behind the social media investment and performance disconnect we see in The CMO Survey ? in the February 2019 survey, CMO commitment to the channel remains strong. Only large companies ($10B+ in revenues), B2C Product, and ecommerce firms that book more than 10% of sales over the internet have experienced higher returns.

CMO 100

CMO Advertising Advertisers B2C 100

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

MAY 31, 2023

This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. Dig deeper: Marketers under pressure to cut martech spend Get MarTech!

Digital Marketing 122

Digital Marketing B2C CMO Marketers 122

Sprout Social

JUNE 24, 2024

Additionally, don’t forget that all of the major social channels recommend that you update your ad creative at least twice a month as users become more savvy to advertising and immediately scroll up if they see the same ad over and over and over again.

Customer Acquisition 116

Customer Acquisition B2C CMO Traditional Marketing 116

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Advertisers and publishers will begin to consider other ways to immerse themselves into one another’s marketing efforts. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 131

Affiliate Marketing Market Trends B2C Transform 131

Marketing Insider Group

AUGUST 20, 2014

This starts with the CMO and his or her role in building a culture of content that connects with the target audience. advertising that attempts to interrupt the content people want) to help connect your brand to its audience. Content marketing looks more like publishing than advertising. What is content marketing?

Content Marketing 111

Content Marketing Entertainment CMO Marketers 111

Marketing Insider Group

JANUARY 12, 2015

In B2C, marketers started in the traditional advertising side of the house where the game was all about reach and frequency. I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. Creating a company that focuses on helping over selling?

CMO 111

CMO B2C Entertainment Content Marketing 111

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.”

CMO 124

CMO Advertisers Advertising Retail 124

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Advertising Fashion 52

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. If you’re the CMO of a small- or medium-sized company, you probably wear a lot of hats.

Customer 106

Customer CMO B2C Thought Leadership 106

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. Privacy changes are impacting online advertising.

SEO 120

SEO B2C CMO Digital Marketing 120

Martech

AUGUST 19, 2021

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. BOX AD GOES HERE. Do you know where your ad is going?

Shopper Market 115

Shopper Market Retail Shoppers B2C 115

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop advertising if you can’t measure click-throughs. For B2C, we are talking about direct e-commerce revenue (L’Oreal’s Makeup.com is my favorite example). For more on how to be a fearless marketer, follow Michael on Twitter @BrennerMichael or see his session on the Future CMO at Marketing Nation Summit. . How are you doing?

Content Marketing 134

Content Marketing Marketers Marketing Thought Leadership 134

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. It’s not a case of advertising becoming less effective. But consumers are no longer passively relying on advertising and information from salespeople to inform them about products.

Customer 111

Customer CMO Customer Journey Marketers 111

Martech

OCTOBER 4, 2023

They chose an unusual channel for this: programmatic advertising. Dig deeper: Bid shading costing advertisers $6.6 So it’s not your sort of off-the-shelf optimization that a DSP would provide for you, which is great for most advertisers. In short, they needed to maximize bookings without spending a lot of money.

CMO 122

CMO Advertisers Advertising Digital Marketing 122

Martech

SEPTEMBER 30, 2021

One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. Maybe it’s because, regardless of the nature of the business, B2C strategies work at a deeper level. Tyler Samani-Sprunk , Co-Founder & CMO at Simple Strat. More social, more video. B2B influencers. Read more here.

Key Performance Indicator 103

Key Performance Indicator B2C CMO Retail 103

Martech

APRIL 5, 2022

Predicting/planning marketing and/or advertising spend based on past performance. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. The CMO of a B2B company wants to understand how the latest top-of-funnel brand strategy is impacting revenue. Click here to download!

Customer 109

Customer CMO Customer Journey Non-Profit 109

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We

Advertisers 115

Advertisers Advertising Finance Marketers 115

Martech

NOVEMBER 7, 2023

Ads are paired with Walmart’s inventory to insure that advertised items are available for purchase. ” “We know some of our customers’ most loved TV shows right now are on Bravo,” said William White, CMO, Walmart U.S., in a statement. . in a statement. “By ” Why we care.

CMO 108

CMO Retail Advertisers Advertising 108

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Adobe Experience Cloud Blog

DECEMBER 16, 2014

EIU : Both B2B and B2C? Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. EIU : The CMO function has been neglected in a lot of companies in the past, but it seems to be increasingly critical. Aditya Joshi : That’s right. Social media is a good example.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. But almost one quarter, 23%, do expect to make cuts.

CMO 115

CMO Marketers Marketing Advertising 115

Rock Content

MARCH 22, 2024

Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. Intel CMO Karen Walker sees this as a power play of sorts. “

Marketers 98

Marketers Marketing Customer loyalty CMO 98