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How to use GA4 to optimize your digital marketing strategy

Search Engine Land

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. The advertising team may refer to audiences for remarketing. Explore what this means for optimizing the company’s digital marketing strategy.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! Answer: Understood. Answer: Certainly!

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What do digital marketers do? (and what should they do?)

Welcome Software

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. Key takeaways: Marketers should build on their legacy media strategies while embracing the power of digital marketing.

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What do digital marketers do? (and what should they do?)

Welcome Software

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. Key takeaways: Marketers should build on their legacy media strategies while embracing the power of digital marketing.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! What does this do?

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5 outdated marketing KPIs to toss and what to reference instead

Search Engine Land

I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. ROAS vs. (Note: Google Search Partners and display campaigns produce particularly weak lead quality.) SUBSCRIBE See terms.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.