Martech

SEPTEMBER 19, 2024

This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience. Better service for advertisers. In-store and omnichannel. locations. “By

Retail

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. The unique aspect of Super Bowl advertising is that it’s not just about the game; it is an event in itself. Q: Has the Super Bowl always been this important to marketers?

Transform

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. But they do it with a distinct flair that is undeniably entertaining.

Gen Z

Sprout Social

AUGUST 4, 2025

Yet, there’s a misconception of sorts that TikTok is only for entertainment, or for creating content that appeals directly to consumers. Authenticity and relatability Just like in B2C sales, B2B marketing depends on creating authentic connections with people working in other companies.

Gen Z

Sprout Social

JANUARY 22, 2025

Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Check out how Tastewise shares an industry report that positions the company as being in the know.

Marketing Strategy

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. Likewise, content marketing ranked in the top three for B2C.

Management

Hubspot Marketing

APRIL 8, 2025

The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. saying they never use it professionally.

Gen Z

Hootsuite

JULY 18, 2025

B2B or B2C doesn’t matter Instead of starting with preconceptions about what a B2B or B2C audience wants, always start with what you know to be true: you’re marketing to people. As Jones puts it, the goal is to, “get people unstuck if they’re in a rut,” and to inspire and entertain. When we started, the net was a little wide.

B2C

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. These live events highlight streamings unique power to create cultural moments, bringing people together in real-time and drawing advertisers to capitalize on shared experiences. Last year was the first year ad spend on digital video was projected higher than linear TV.

Advertising

Hubspot Marketing

APRIL 8, 2025

The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. saying they never use it professionally.

Gen Z

Martech

MARCH 24, 2025

Media value: The equivalent advertising value (EAV) is calculated by estimating how much it would cost to achieve similar exposure through traditional advertising channels. This set a precedent for future naming rights agreements in sports and entertainment venues. which was named after Rich Products Corporation in 1973.

Branding

Hubspot Marketing

JULY 22, 2024

Those tapes eventually led me to create content centered around anime and different “nerdy” entertainment aspects. If you‘re a B2C business, simply include some of your customer’s best quotes tied with your best value products. Williams, an advertising agency, doesn’t have an “about” page or a formal company description.

Fashion

Martech

MAY 8, 2025

StackAdapt released new email marketing and Data Hub solutions in its advertising platform. Advertisers will receive additional safeguards alongside InsurAds Marketing Assurance Warrant, which ensures ads reach real users in brand-safe environments. Cadent s The Cadent Platform is a system for managing advertising across channels.

Transform

Martech

JANUARY 16, 2025

Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. PlayMaker launched as a platform to manage and optimize sponsorships in sports and entertainment. This provides users with tools to generate proxies, organize media assets and utilize powerful search features within the DDP ecosystem.

Non-Profit

SocialPilot

JUNE 18, 2025

This consistent, educational, and entertaining content helped them build a 7-figure business with social media as their primary traffic driver. Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers.

Real Estate

Exposure Ninja

AUGUST 8, 2025

They come straight from Rebecca Pilkington, our Head of PPC, and Sinead O’Brien , our Paid Media Strategy Manager, who manage ad spend across numerous B2B and B2C accounts. ROI looks at overall profitability and accounts for all costs involved in delivering your product or service, not just advertising. Both metrics matter.

User-Generated

Hubspot Marketing

DECEMBER 27, 2024

Everyone hates advertising, but they're okay being sold to, Hassan S. All of a sudden, theres a bond formed through this piece of advertising. Read How an Entertainment Strategy Helps You Cut Through the White Noise Lesson 9: Turn negative moments into a chance to show up. Ali, creative director of brand at Hootsuite, says.

Fashion

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Real Estate

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. According to TikTok data, advertisers are now seeing an average return of $2 for every $1 spent.

Gen Z

Neil Patel

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C

Neil Patel

JULY 27, 2021

Why would a B2C business want to choose eSports marketing over another strategy? Second, the cost of advertising is still relatively low due to the lack of competition. 6 B2C eSports Marketing Strategies to Try. Another advantage of in-game advertising is there are a number of display options. Why eSports Marketing?

B2C

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

Entertainment

Rock Content

APRIL 25, 2023

When it comes to business-to-consumer (B2C) marketing, great copy is essential. B2C copywriting is an art. What Is B2C Copywriting? B2C copywriting speaks directly to the B2C audience, which is the consumer. For B2C brands, the decision-maker is sometimes just one individual, but at other times, it can be a family.

Copywriting

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertisers

Hubspot Marketing

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. Take a look at this chart comparing B2B and B2C customers. for b2c marketing. for b2b marketing.

B2C

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Ultimately, it’s about the conversations we ignite,” says Phillip Ma, manager of brand advertising and content.

B2C

Martech

DECEMBER 22, 2022

This helps PMC deliver more relevant experiences to visitors, creating more opportunities for advertisers. If a visitor is interested in a particular category like entertainment, they likely want to be directed toward content in that category, or a related one. 3 categories of first-party data. Get MarTech! In your inbox. Processing.

Advertisers

Martech

OCTOBER 7, 2021

I was talking to a Chief Customer Officer at a marketing/sales tech company and we were reflecting on how much the new B2B selling environment has learned from B2C. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart. Editorial Director. Why we care.

Customer Journey

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

Entertainment

Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Conferences are valuable for both B2B and B2C brands.

Event Marketing

Marketing Insider Group

AUGUST 20, 2014

advertising that attempts to interrupt the content people want) to help connect your brand to its audience. Content marketing looks more like publishing than advertising. Advertising isn’t working for publishers or brands because we have been taught to tune it out. And Red Bull is everyone’s favorite example in B2C.

Content Marketing

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. They use phrases like “near me” to decide where to eat lunch, go shopping, and find entertainment, among other things as well.

B2C

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source. Early adopters. Why we care.

Entertainment

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. Defined as any content created by users of an online platform, UGC is popular in B2C markets. As a bonus, UGC can be more cost-effective than traditional advertising.

Marketing Plan

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both.

Social Media Marketing

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). And, on Facebook, you have no control over advertising running next to your content. What are your goals for the livestream and what action do you want viewers to take? Click To Tweet. Invest modestly.

Entertainment

Martech

MAY 16, 2024

These consumers understand the value exchange — they pay less for entertainment and accept ads as the tradeoff. CPG and retail advertisers depend on building awareness at the top of the funnel, spending billions on digital advertising to tap into, which has penetrated the vast majority of U.S. households.

Retail