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No,99 prices don’t hurt quality perceptions

Ariyh

📝 Intro We've seen in previous insights and in Ariyh's Pricing Playbook that just-below prices are effective at making a price look significantly cheaper (e.g. Until today, based on a few notable studies, we thought that just-below prices had a big downside: they make the products priced that way seem lower quality.

Price 62
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When to use direct mail vs email marketing

Ariyh

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. 💥 Advertise on Ariyh Want to reach a specialized audience of ~25,000 marketing decision-makers and founders?

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Apologies work better than compensation

Ariyh

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. more likely to forgive slow service at a fast food restaurant (v.s. 20% price compensation). Can be tested for B2B.

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Don’t tell people how much to tip

Ariyh

Previous insight: Price placebos are weaker than we thought (more insights here ) Suggested tip amounts backfire Channels : Customer Service | Customer Experience | Reviews For : B2C Research date : February 2023 📈 Recommendation Don’t include suggested tipping amounts on your receipts (e.g. for 15% gratuity, $28.48

Food 102
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Keep your product packaging simple

Ariyh

Previous insight: When to use real vs unrealistic product images (more insights here ) Simple packaging design increases how much customers would pay for your product Channels : Packaging | Product | Brand Design For : B2C. personal care products, healthy food, supplements). uncrowded, plenty of empty space, simple shapes).

Product 101
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When to use real vs unrealistic product images

Ariyh

Read more and fill out this short form here 💰 Advertising sales Help me find prospects and sell advertisements in Ariyh and additional services Sounds interesting? Use unrealistic photos to minimize them Channels : Image Ads | Ads | Packaging For : B2C. Journal of Advertising (May 2019) 🏫 Researchers B.

Product 90
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New Gartner report challenges conventional wisdom on holiday marketing

Martech

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Simply having diversity in marketing and advertising can result in significant positive reactions.

Gen Z 121