Sachs Marketing Group

MAY 30, 2025

From advertising tools powered by artificial intelligence (AI) to the shift away from traditional SEO strategies, the marketing playbook has undergone numerous revisions, and it’s far from complete. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt.

Transform

Hubspot Marketing

DECEMBER 27, 2024

Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In Everyone hates advertising, but they're okay being sold to, Hassan S. Ali, creative director of brand at Hootsuite, says.

Fashion

Vertical Response

JUNE 4, 2025

A decline in customer interaction is a red flag that signals your brand might be losing relevance in the market. Tackling these issues is vital for effective brand management and decision making. Marketing amnesia occurs when customers forget a brand, often due to a lack of engagement.

Branding

Businesses Grow

MARCH 10, 2025

The ad transcended all norms of advertising. 5) Adjusting the marketing/advertising infrastructure Quiz time. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. The power went out at the Super Bowl. How did they do that? ” That’s a profound statement.

Transform

Neil Patel

JUNE 2, 2025

Event sponsorship is when a business pays to have their logo or advertisement featured at an event as a way of generating exposure for their business, while also giving the event a bigger budget or more resources to work with. Look for the company’s sponsorships manager, brand manager, or marketing manager.

Food

SmartBrief - Marketing

FEBRUARY 21, 2025

but near enough for the epicenters of media and tech companies to make a long weekend to explore the issues and challenges converging on the digital advertising space in the next few years. The study surveyed brand and agency buyers on their anticipated advertising spending trends and strategic priorities. Palm Springs, Calif.

CMO

The Drum

JULY 22, 2025

You’ve worked on an impressive array of brands at Ryanair, Pernod-Ricard, Irish Distillers, Britvic, Communicorp and now at Indeed you are senior director of global brand and advertising. Please walk us through your career. It’s been a wonderful twenty-odd years working in different industries. Read more here

Brand Management

Neil Patel

SEPTEMBER 27, 2020

Is reputation management important? With reputation management, businesses can increase their revenue consistently over time. Reputation management has changed; the industry has grown into a large and sophisticated service. Review management requires a consistent amount of work. Most businesses need help, though.

Management

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. The answer, of course, is “it depends.”

Management

Neil Patel

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

Management

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Who is eligible for Facebook Commerce Manager?

Management

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. What are the main obstacles to building a global brand? What is global branding?

Brand Management

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertisers

Hootsuite

FEBRUARY 18, 2022

We’re adding two more detailed targeting options which will allow you to better understand and reach your target audience on Facebook and Instagram within Hootsuite Social Advertising. Soon you’ll be able to select this objective through the Hootsuite dashboard directly without switching to the native ad manager. We’ve got you covered.

Advertisers

Digital Marketer

DECEMBER 21, 2023

Reddit is an excellent medium for providing current social monitoring tactics to aid in brand management and data collection. Here comes the SERP management benefit of that: This should help you control [your product name+Reddit] results better. Reddit is one the most powerful tools you can use for brand awareness and beyond!

Management

Rock Content

JANUARY 26, 2021

In short, this is the job of managing a brand. When you read the phrase “Just do it”, you know which company is running that advertisement, right? Everything is part of a complex management process that does not bring immediate results — it produces lasting results. This post will cover: What is branding?

Management

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But be careful.

Social Media Marketing

Sprout Social

DECEMBER 16, 2020

Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. It’s reminiscent of old-school advertising. They foster community over advertising. But the creativity doesn’t stop at the image you see.

Food

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

Digital Marketing

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Tone) Please use simple language.

Branding

Bannerflow

SEPTEMBER 10, 2021

Through the updating of live advertising and the creation of hundreds of new ads for the newly merged operation. We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. How did display advertising help promote the rebrand?

Marketing Mix

Hubspot Marketing

APRIL 2, 2019

These brands are known, loved, and chosen out of a long lineup of options. That’s why we built this guide — to equip you to create and manage a strong brand that’ll help your business be admired, remembered, and preferred. Branding makes your business memorable. Branding supports your marketing and advertising efforts.

Branding

Neil Patel

SEPTEMBER 24, 2020

billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. If you’re in this position, it’s probably best to outsource your AdWords management. That’s another problem for advertisers?

eCommerce

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Only then will you get the most comprehensive view of your audience.

Customer

Hootsuite

JANUARY 10, 2024

Hootsuite Managing social media = 25 jobs. With Hootsuite Inbox, you can bridge the gap between social media engagement and customer service — and manage all of your social media messages in one place. a month Who it’s best for: Designers, small business owners, social media managers, students 8. Magic Studio is your new go-to.

Price

Martech

MAY 23, 2024

Canva Enterprise is a subscription offering for large businesses that comes with sophisticated admin controls and security, ensuring assets remain on-brand. Each department uses an array of tools, creating complexity for admins managing control and access across an organization,” Canva’s head of product Rob Kawalsky told MarTech.

User-Generated

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. What Does a Public Relations Manager Do? Thinking of becoming a PR manager?

PR

Digital Marketer

APRIL 20, 2023

This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship? Your brand-customer relationship is the connection between your business and its customers.

Branding

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns.

Marketing

Sprout Social

DECEMBER 20, 2022

Its purpose is to reduce the hours spent managing your social media networks so you can focus on other tasks like analyzing data or coming up with better strategies to grow your social media presence. Automated tasks include scheduling posts, replying to the most common customer requests, creating reports and tracking mentions of your brand.

Analytics

Sprout Social

JULY 26, 2022

Looking for a more efficient way to manage your Facebook presence? According to Meta: “Creator Studio brings together all the tools you need to effectively post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts.” This includes messaging, content management and analytics.

Transform

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. But what are these specific opportunities, you ask?

Copywriting

Sprout Social

APRIL 12, 2022

The internet and social platforms are vital tools for storytelling, brand management and connection. Proactively plan for crisis management. It’s also important to gauge the industry and understand how your approach to crafting strategies, managing brand reputation and interacting with audiences will shift.

Communications

The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 This finding is consistent with the fact that marketers report spending 70 percent of their time “managing the present” and only 30% “preparing for the future.” percent increase this year.

CMO

Neil Patel

NOVEMBER 9, 2021

As a marketer, all you need to do is decide where your target audience is active, find a streamer that fits your brand persona, and sponsor their work. Sponsored livestreaming is different from traditional advertising in that it’s interactive and user-generated. Advertise Sponsorship Opportunities.

Advertisers

Sprout Social

OCTOBER 4, 2016

Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Instagram Engagement: Managing Comments & Mentions.

User-Generated