On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

JULY 28, 2021

What this means is that behind the scenes, advertisers have been experiencing a more streamlined and up-to-date adtech process that was previously unavailable for advertisers of Olympics programming on the web. After just over a year as Global CMO at worldwide comms and PR firm Cision, Maggie Lower is joining Hootsuite as CMO.

Management 109

Management CMO PR Advertising 109

Marketing Insider Group

JUNE 23, 2020

More so for the comic material it provides that marketing is so much more than advertising. To see it in this legacy advertising industry publication, though, took me aback. That article was Jack Neff’s superb “ Are Brands Optimizing Their Marketing to Death ?” Apparently, plenty of brands. I had to read more.

CMO 131

CMO Marketing Marketers PR 131

GrowPowerful

SEPTEMBER 12, 2022

On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs. It was a sham, and the CEO was losing confidence in the model.

CMO 52

CMO Manufacturing Copywriting PR 52

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] Glad to be here, John.

CMO 73

CMO PR Marketing Marketers 73

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Set Up

MARCH 22, 2022

” — Lori Bartle | CMO | The Shipyard. Forgione: My parents – all of them – were in some form of marketing, advertising, or PR. I’ve met some of the most wonderful human beings in advertising, and we all just get each other. Forgione: Purpose-driven brands continue to excite me.

PR 52

PR Marketing Marketers Law 52

Marketing Insider Group

JANUARY 24, 2013

. @ BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. GeniusRocket – Genuis Rocket – There’s a better way to do advertising. Publisher of PRDaily, PR Daily EU, Ragan.com. San Francisco, CA · [link].

PR 111

PR Whitepaper CMO Marketing 111

Bannerflow

JULY 16, 2019

Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Klarna’s brand marketing has received international attention, its campaigns featuring the likes of Snoop Dog and Dancing Man are not only incredibly popular – they’re award-winning. The brand is amazing, the possibilities are basically endless.

Transform 45

Transform Global Marketing Copywriting PR 45

Marketing Insider Group

FEBRUARY 12, 2013

Ann Handley called for more brands to become Content Brands. PR was an obvious early hit. Advertising is now in high-speed change. If you’re a CMO then you almost definitely didn’t grow up a tech native. To review, Mark Schaefer discussed culture and the future of search. How is it changing?

PR 95

PR Thought Leadership Marketing Marketers 95

Content Marketing Institute

JULY 24, 2018

1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Or I might try a bit of native advertising for our top converting content. ” Andy Crestodina , co-founder, CMO, Orbit Media. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. Get face to face.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. That made me want to go into PR and special events. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Sprout Social

JANUARY 18, 2017

Appending additional UTM parameters can help you drill down to as many variables as your heart (Or CMO) desires. Social provides the rare opportunity for brands to connect directly with their audiences. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog.

Analytics 77

Analytics PR Influencer Marketing CMO 77

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

OCTOBER 17, 2023

More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. Advertisers and publishers will begin to consider other ways to immerse themselves into one another’s marketing efforts. Collaboration within partnerships will increase.

Affiliate Marketing 106

Affiliate Marketing Market Trends B2C Transform 106

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). If it’s a platform that lets users search, and there’s advertising on it – that’s SEM. PPC is transparent and must state it is paid advertising.

SEO 96

SEO PR Marketing Marketers 96

Martech

FEBRUARY 9, 2023

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies.

Shoppers 82

Shoppers Advertising Advertisers PR 82

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA. B2B Marketing Exchange.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. We have some big podcast news today.

PR 98

PR Marketing Marketers Non-Profit 98

Marketing Insider Group

OCTOBER 16, 2021

Remember, people prefer to buy from brands they like, know, and trust. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. It’s not a case of advertising becoming less effective. Make Culture an Integral Part of Marketing.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Duct Tape Marketing

SEPTEMBER 22, 2022

Andrew is the CMO of SEMRush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 82

CMO SEO Education Direct Mail 82

Litmus

SEPTEMBER 9, 2021

Marketing, PR, & advertising agency: 42:1. Brands that often include A/B testing as a part of their email program generate an ROI of 42:1, compared to an ROI of 23:1 for those who never A/B test their emails. Litmus is designed to empower your team to send more effective, on-brand emails at scale. The good news?

Email Marketing 144

Email Marketing PR Analytics CMO 144

Duct Tape Marketing

JANUARY 4, 2023

Andrew is the CMO of Semrush – an o nline visibility management SaaS platform that has been used by millions of marketers worldwide including this one. In this episode, I talk with the CMO of Semrush, Andrew Warden, about leading a mature organization and how experimentation helps push its growth as an organization.

CMO 86

CMO SEO Direct Mail Advertising 86

Marketing Insider Group

NOVEMBER 16, 2019

Remember, people prefer to buy from brands they like, know, and trust. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. It’s not a case of advertising becoming less effective. Make Culture an Integral Part of Marketing.

Customer 111

Customer CMO Customer Journey Marketing 111

Unbounce

JUNE 6, 2023

Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything from copy and imagery to a full-blown advertising plan. I’m Pete Housley , CMO of Unbounce. James is our AI enhanced creative director who runs an in-house content and PR shop. James, how the heck are you doing today?

Marketing 126

Marketing Marketers Entertainment Transform 126

Bannerflow

FEBRUARY 12, 2020

According to 58% of brands positive ROI is an outcome of in-housing. The report features the thoughts of 200+ senior marketing decision makers from brands, in-housing agencies, and consultancies across Europe. While for 39% of senior marketers transparency remains a key reason for moving to an in-house model.

Transform 90

Transform Customer Journey Marketing Marketers 90

Adobe Experience Cloud Blog

MAY 8, 2017

In 2016, a record number of CMOs lost their jobs, and studies suggest that metrics neglect may have played a part. 70% of senior business leaders expect marketing to drive revenue growth for their organizations, but only 6% of CMOs spend their time defining routes to revenue. Set the radio button to “Queries”. Not necessarily.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Thought Leadership 70

Thought Leadership PR CMO Price 70

AWeber

FEBRUARY 13, 2024

You’ve probably heard about people who have built massive and highly-engaged social media audiences from scratch, without spending a dime on advertising. And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? Make a list!

Non-Profit 92

Non-Profit User-Generated Entertainment Promotion 92

Avinash Kaushik

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? So delicious. Test one: +$1 mil. Not to zero.

Analytics 72

Analytics PR CMO eCommerce 72

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Search engine marketing is paying for advertising space on said search engines. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. This strategy can speed up business growth.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Moz

JANUARY 16, 2019

Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. They focused on building a brand that people recognize and trust. The Kissmetrics blog received nearly 85% of its traffic from organic search.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Entertainment 57

Entertainment PR CMO Content Marketing 57

Litmus

APRIL 18, 2019

Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows. And some brands achieve email marketing returns that are even higher. Marketing, PR, & advertising agency: 42:1.

Email Marketing 110

Email Marketing Analytics PR Marketing 110