Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok.

Advertising 141

Advertising Advertisers User-Generated Marketing 141

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. View image as a file.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. Partner with brands. The OG method: Becoming an influencer. Affiliate marketing is a snowball effect. Why not, right?

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Rock Content

APRIL 12, 2024

In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization. Because AI is on the edge of becoming a marketer’s best friend. Platforms like TikTok and Instagram Reels have boosted the importance of video even more.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 121

User-Generated Marketing Marketers Customer loyalty 121

Hubspot Marketing

APRIL 18, 2022

When it comes to social media , there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. Better Success with Influencer Marketing.

B2C 122

B2C Market Trends Marketing Marketers 122

TechWyse

MAY 3, 2023

The rise of video content is one of the most significant trends in digital marketing today. We may expect that brands will invest more in video creation and distribution. Brands seeking to engage their consumers more will emphasize video marketing. Many companies have used AI in their digital marketing plans.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Haven’t thought about accessibility in marketing yet?

Market Trends 130

Market Trends Gen Z PR Shoppers 130

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead.

Retail 83

Retail Gen Z Market Trends Millennials 83

Hubspot Marketing

MAY 30, 2023

billion in advertising revenue, a 155% increase over the prior year. Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. So what are local marketers planning to do if the app is fully banned nationwide? In 2022, the platform brought in $9.9

Customer Acquisition 113

Customer Acquisition Influencer Marketing Promotion Advertising 113

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you.

Food 103

Food Fashion Advertising Advertisers 103

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

SmartBrief - Marketing

DECEMBER 4, 2023

However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.

Gen Z 73

Gen Z Millennials Marketing Marketers 73

Sachs Marketing Group

MARCH 15, 2024

A social media marketing agency specializes in creating, managing, and optimizing social media campaigns to boost a brand’s online presence. They aim to enhance visibility, build brand loyalty, and generate leads. These services enhance your brand’s online presence and drive measurable results.

Social Media Marketing 52

Social Media Marketing Marketing Marketers Analytics 52

Hootsuite

JULY 7, 2022

Let’s start with the basics: Influencer marketing! It’s a relatively new strategy that lets brands work on campaigns with online personalities. The brand gets increased product visibility and awareness. The influencer earns a few (or many) dollars for their effort. This is where smaller influencers can help.

Influencer Marketing 103

Influencer Marketing Health Price Promotion 103

SmartBrief - Marketing

DECEMBER 4, 2023

However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.

Gen Z 52

Gen Z Millennials Marketing Marketers 52

Sprout Social

SEPTEMBER 2, 2022

How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Additional resources: Article: Social media crisis plan. Type: Worksheet. Level: Beginner.

Social Media Marketing 110

Social Media Marketing Price Marketing Marketers 110

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Know what you’re looking for before you start looking.

Influencer Marketing 105

Influencer Marketing Price Manufacturing Marketing 105

Sprout Social

APRIL 20, 2022

On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators. As a business, it’s important to be familiar with these methods so you can use them in your own marketing campaigns. Sponsored posts and branded content. Brand ambassador programs.

Influencer Marketing 117

Influencer Marketing Promotion Branding Product 117

Digital Marketer

JUNE 7, 2023

You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. We’ve compiled ten effective social media ecommerce strategies that can propel your brand to new heights.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Neil Patel

APRIL 7, 2021

The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition. A brand legend in his own time, Al Reis is credited with retuning the idea of positioning to the marketing mainstream. Hacking Growth.

Marketing 128

Marketing Marketers Transform Digital Marketing 128

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. The good news?

Gen Z 115

Gen Z Entertainment Law Fashion 115

Marketing Insider Group

DECEMBER 3, 2020

Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. This process is essentially what gives your brand the upper hand. Here are 6 sustainable ways your company can differentiate their products in a competitive market. Brand Story.

Product 114

Product Real Estate Shoppers Influencer Marketing 114

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Are they using influencers?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Effective vs. Ineffective Instagram Marketing. Instagram Marketing Benchmarks To Know In 2022.

Market Trends 116

Market Trends Marketing Marketers Affiliate Marketing 116

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 75

Entertainment Video Marketing Thought Leadership Education 75

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Neil Patel

APRIL 12, 2021

If you do it right, you could benefit from a loyal customer base, regular billing, predictable financials, and enhanced brand profile. According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 Marketing Plan. Why Should You Launch a Subscription Box? billion by 2025.

Shipping 123

Shipping Price Logistics Customer Acquisition 123

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Marketing departments drive: Asia Pacific. Content marketing. Advertising/branding. But, despite this deficit in customer nurturing, marketers in the region understand the need to change.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Neil Patel

DECEMBER 14, 2021

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience.

Customer 92

Customer Finance Fashion SEO 92

Neil Patel

APRIL 20, 2021

They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence Drives the Value of Your Product. Influence marketing is here to stay, so you should embrace it. Influence is your ability to persuade others to adopt your own perspective.

Millennials 137

Millennials User-Generated Education Advertising 137

Neil Patel

JULY 31, 2021

Awareness: First, a person discovers your brand and becomes a lead. Make a Content Plan for Each Stage in the Funnel. Each part of the funnel (top, middle, bottom) requires its own marketing plan to keep prospects moving from one stage to the next. The first stage is all about building brand and product awareness.

User-Generated 145

User-Generated Analytics Product Millennials 145