Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. One of Facebook’s standout features is its robust advertising capabilities.

Gen Z

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials.

Branding

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. Corporate employees are providing counter-pressure to keep brands active on LGBTQ+ issues.

Gen Z

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Todays consumers, especially Millennials and Gen Z, are looking for more. They want brands that speak to them as peoplenot just as a demographic box to check. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive.

Advertising

Sprout Social

AUGUST 4, 2025

We’ll outline why exactly TikTok B2B marketing is so important, before listing actionable strategies with UK-specific brand examples, and some best practices to succeed on TikTok. The economic and social landscape for B2B brands is changing. B2B brands using the network therefore, have a wider potential for organic reach.

Gen Z

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. Processing.

Gen Z

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. If you’re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider: For reach, leverage video reach campaigns. For brand consideration, use video view campaigns.

Gen Z

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social.

Influencer Marketing

Hubspot Marketing

NOVEMBER 5, 2024

Instead, it’s the first impression of what your brand offers. For example, influencer partnerships are a fantastic idea for promoting your brand, but they work best for B2C brands, as they can be more persuasive to the individual. Content marketing works for B2C brands, and 86% of B2C marketers include it in their strategy.

B2C

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy.

Social Media Marketing

Sprout Social

MAY 14, 2025

But how can brands effectively reach these users? The Index also reports that 93% of users say its important for brands to keep up with online culture via their social media accounts. Australian brands looking to connect with under-16s must take the bill and its potential outcomes into consideration.

Gen Z

Hubspot Marketing

JANUARY 31, 2025

Jaguar launched this rebrand by wiping their social media profiles clean and replacing their branding with car-free visuals. Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley.

Gen Z

Set Up

SEPTEMBER 10, 2024

Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? Gen Z also prefers raw, unfiltered content over polished advertisements. And trust creates Brand loyalty. According to NIQ , Gen Z is expected to have $2.7

Gen Z

Hubspot Marketing

NOVEMBER 18, 2024

When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” According to a 2024 Statista survey : 22.4

Influencer Marketing

Sprout Social

JUNE 24, 2025

That makes Snapchat a valuable avenue for building brand familiarity. Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power.

Gen Z

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” More B2B brands are waking up to YouTube’s potential, and I couldn’t be happier.

Gen Z

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand. in the public eye) or a well-known brand.

Gen Z

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. First, brands appearing in AI-powered searches are gaining a massive edge. This trend isnt limited to just consumer brands. What does this mean for marketers? Are you ready?

Gen Z

Sprout Social

JUNE 18, 2025

The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them. Gen X’s loyalty to Facebook, and to the brands that show up well there, is worth investing in.

User-Generated

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. Geotargeted marketing lets brands identify and target consumers based on certain demographics and behavior, aside from just location.

Advertising

Hootsuite

APRIL 23, 2025

With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. Millennials dominate, but theres multigenerational appeal. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.

Gen Z

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. They care about their impact on the world and demand transparency from Brands. Be digital.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. respectively.

Gen Z

Spiralytics

DECEMBER 18, 2024

It’s become a space where trends take root and brands engage with customers more casually and conversationally, which in turn provides a phenomenal opportunity for marketers. The social media giants potential for creativity and virality allows brands to tap into a younger and more diverse audience. With over 56.1

Shipping

Spiralytics

JANUARY 15, 2025

This significance translates to a powerful social media presence today, connecting brands with a dynamic and influential audience. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Statista ) X recorded 237.8

Non-Profit

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Why tracking Reddit trends is important for your brand Reddit is built to spark trends.

Gen Z

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. respectively.

Gen Z

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.

Transform

Sprout Social

JUNE 25, 2025

Let’s explore what that means for brands. They often don’t charge admission, but they do monetize attention—primarily through advertising. As social media becomes more crowded, millions of creators and brands are all competing for user attention. Not just in reach, but in revenue. What is the attention economy? Already, 5.24

Gen Z

Power Digital Marketing

JUNE 3, 2025

With short-form content that stops the scroll and a culture-first algorithm that favors authenticity over legacy brand status, TikTok has evolved from a trendsetting app to a full-fledged growth engine. For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on.

Marketing Strategy

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. The best campaigns align creator authenticity with brand goals, clear KPIs, and audience targeting.

Influencer Marketing

Set Up

DECEMBER 3, 2024

The film teamed up with more than 64 Brands , creating products that crossed beauty, fashion, and lifestyle categories: MAC Cosmetics : Limited-edition makeup featuring bold greens and pastels appealed to beauty lovers​. Bringing the Magic to Life Wicked didn’t just advertise—it created experiences. What Can Marketers Learn?

Gen Z

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. Millennials: seven hours and 45 minutes. billion (AU$7.5

Gen Z

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. The most common examples of experiential marketing include pop-up experiences, product sampling and demos, brand activations, workshops, guerrilla marketing, and AR/VR initiatives.

Gen Z