Search Engine Land

NOVEMBER 22, 2023

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me!

Transform 114

Transform Promotion Energy Retail 114

Search Engine Land

FEBRUARY 24, 2023

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions. Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones 2019: The company also was adding local search suggestions in Messages.

Search Marketers 127

Search Marketers Neuromarketing SEO Marketing 127

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands.

Advertising 104

Advertising Advertisers Law Branding 104

Search Engine Land

APRIL 3, 2023

It’s a complete example of your brand voice, expertise, and knowledge in a portable, endlessly sharable format. In other words, an ebook is an indispensable part of a brand content marketing strategy. For that reason, let’s learn how to create, optimize and promote your ebook. What is an ebook?

eBook 93

eBook Promotion Shipping Entertainment 93

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 123

Search Marketers SEO Marketing Marketers 123

Search Engine Land

FEBRUARY 1, 2023

Search in Pics: Google Bike riding, hanging hammocks & Valentine’s Day prep 2018: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. 2011: This was Citysearch’s new local ad exchange/marketplace.

Search Marketers 126

Search Marketers Shoppers SEO Marketing 126

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Yahoo Remains Big In Japan (& Beating Google) 2009: Yahoo held over 51% of search market share in Japan, whereas Google only held 38%. Wolfram Alpha To Challenge Google? billion in 2009 from $13.5

Search Marketers 94

Search Marketers User-Generated Marketing Marketers 94

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. For a brand message to resonate, consistency is crucial.

PR 119

PR SEO Branding Non-Profit 119

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers 99

Search Marketers Non-Profit Marketing Marketers 99

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Get the daily newsletter search marketers rely on. Brands can now buy Walmart sponsored search ads via API partners.

Search Marketers 93

Search Marketers Marketing Marketers Advertising 93

Search Engine Land

JANUARY 27, 2023

Google Details How It Responds To Government Requests For User & Search Data 2013: Governments routinely ask search engines like Google for access to user data for various reasons. Google said they take each request incredibly seriously. Not at all.

Search Marketers 118

Search Marketers Real Estate SEO Marketing 118

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. SES New York 2010 Day Two Coverage Google Insights For Search Adds Valuable New Features 2009: New data sources, category suggestions and U.S.

Search Marketers 85

Search Marketers Marketing Marketers User-Generated 85

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Reddit is getting a huge visibility in Google’s organic search. This ties into increasing brand reputation as well. That’s Reddit. It’s an extension of customer service.

Management 96

Management Branding Social Media Marketing Place 96

Search Engine Land

JANUARY 25, 2023

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design. ” Answer: Google.

Search Marketers 86

Search Marketers Real Estate Retail Marketing 86

Search Engine Land

FEBRUARY 10, 2023

The onus of diversity should not fall to Black marketers 2021: Keys to diversity and inclusion include mentorship and promotion of Black search marketers. Yelp launches ‘Showcase Ads’ and store visits attribution 2020: The products were intended for national and multi-location brands. Warner Bros.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

JANUARY 19, 2024

This article covers best practices for crafting 404 pages, with real examples from over 50 brands. Engaging visuals : Incorporate visually appealing graphics or illustrations that align with your website’s design and brand. Ford Get the daily newsletter search marketers rely on. What is a 404 page?

Branding 121

Branding Transform eCommerce Promotion 121

Search Engine Land

JANUARY 24, 2023

Google Promotes Boost To All Of U.S., Speculation: The Google Search Results Page With Google Video Ads 2007: A funny mock up of what it would look like if Google added their Google Video ads to the Google search results page. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 125

Search Marketers SEO Marketing Marketers 125

Search Engine Land

JANUARY 13, 2023

Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. An Apology To Wired & The Search Marketing Community. 2010: Another warning.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Search Engine Land

FEBRUARY 2, 2023

Google adds a new carousel to let you expand the search results 2017: Google began letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Search Engine Land

MARCH 8, 2024

Reddit Pro users can also give their organic profile posts a boost by turning them into paid ads on Reddit with a simple click of the “promote” button using Reddit Pro, without leaving reddit.com. Get the daily newsletter search marketers rely on. Why we care. Business email address Subscribe Processing.

Branding 92

Branding User-Generated Analytics Promotion 92

Search Engine Land

MARCH 8, 2023

Google Search is showing YouTube Music links on album queries 2020: On mobile, the link appeared in the “Listen” carousel of streaming music services; on desktop, it appeared within a list of streaming services in the album’s knowledge panel.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

JANUARY 3, 2023

Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm. 2018: Privacy, brand safety and other factors were going to make paid search even more attractive to marketers going forward, according to Forrester Research. Amazon Promotes Askville & LinkedIn Launches Answers Services.

Search Marketers 92

Search Marketers Marketing Marketers Shoppers 92

Search Engine Land

JANUARY 15, 2023

Google Image Search testing YouTube videos. Day Google doodle promotes King’s message of unity. Google Still Doing At Least 1 Trillion Searches Per Year. Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4. 2013: The non-brand ROI for Google was 22% higher than that for Bing. search market share.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Search Marketers 91

Search Marketers Law Marketing Marketers 91

Search Engine Land

MARCH 3, 2023

Google Posts is now experimenting with Business Cards in search results 2016: Experimental feature allowed local businesses to promote specific content, which could be shared directly from the “card carousel.”

Search Marketers 96

Search Marketers SEO Health Marketing 96

Search Engine Land

MARCH 10, 2023

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S. smartphone population, these mobile users searched more and relied more on their mobile devices than conventional smartphone users. by Galen DeYoung 2009: Don’t Damage Your Brand With The Wrong Keywords!

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

Search Engine Land

MARCH 6, 2023

Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.

Search Marketers 86

Search Marketers Marketing Marketers SEO 86

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding 111

Branding Customer Acquisition Advertising Advertisers 111

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. How it works.

Branding 94

Branding Promotion Search Marketers Product 94

Search Engine Land

FEBRUARY 6, 2023

Did Super Bowl Advertisers Take Advantage of Search Interest? 2012: Brands did a much better job of keeping things simple and driving viewers to interesting, relevant pages that engaged them. Scoring the 2011 Super Bowl Commercials For Search Visibility and Visitor Engagement 2011: 100% of brands had at least some search visibility.

Search Marketers 86

Search Marketers SEO User-Generated Marketing 86

Search Engine Land

MARCH 11, 2023

Will Google Now For iPhone & iPad Boost Google Search App Usage? 2013: A promotional video suggested the Google Search App for iOS may be gaining Google Now support. How Much Is ‘Local Search’ Really Worth?

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Search Engine Land

MARCH 1, 2023

Google Trying To Minimize Collateral Damage From “Farmer” Update 2011: Related: Google: We’ve Made No “Significant” Changes To The Farmer Update More Farmer Update Winners, Losers: Wikihow, Blippr & Yahoo Answers Twitter Putting Focus On SMBs For Ads Growth 2011: About 100 small advertisers were using Twitter’s “promoted” ad products.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

FEBRUARY 15, 2023

TikTok’s brand safety center consolidates transparency updates, announcements and partnerships 2022: This resource was a convenient reference for brands to understand the platform’s brand safety options. Yandex reports 22% YoY increase in revenue for Q4 2016 2017: Russia’s largest search engine generated $364.7

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

MARCH 8, 2023

All Amazon sellers, vendors, and agencies enrolled in the Amazon Brand Registry program are eligible to create their own Amazon Store. It’s a free DIY platform that enables brand owners to create and design multi-page stores to showcase their products and brand story. Introducing your brand to new customers.

Branding 95

Branding eCommerce Retail Promotion 95

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 73

Search Marketers SEO Marketing Marketers 73