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Real Estate Facebook Pages: How To Attract Traffic and Leads

Hootsuite

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Let’s go over how to set up and optimize your real estate Facebook page to increase your organic reach and keep your pipeline full of potential clients.

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How to Generate Leads in Real Estate: 22 Foolproof Tips

Hootsuite

There’s way more to real estate than showing houses and negotiating deals. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients.

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YouTube advertising: The ultimate guide

Search Engine Land

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Is YouTube a good way to advertise?

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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.

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A Guide to Increasing Video Advertising Engagement 

Bannerflow

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky.

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7 tips to create PPC text ads that are trustworthy and clickworthy

Search Engine Land

This is reassuring to anyone looking for an events company, especially those unfamiliar with the brand. Seller ratings are most common in consumer advertising, but we have some B2B clients that include seller ratings in their advertising – and benefit from them. The Google-generated sitelinks didn’t convert at all.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.