Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly.

Transform 126

Transform User-Generated CMO Marketing 126

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. CMOs can learn from Jobs. Processing.Please wait.

Transform 108

Transform CMO Whitepaper Marketing 108

Marketing Insider Group

APRIL 18, 2013

Simple advertising campaigns and tactical approaches to gain new customers are no longer enough. CMOs see the need to define the vision and path to real marketing transformation. After seeing the report, I reached out to SAP’s CMO, Jonathan Becher (@ jbecher ) who is leading the marketing transformation effort here at SAP.

Transform 106

Transform CMO Marketing Marketers 106

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. One of my favorite quotes on storytelling comes from Morgan Housel's book Same as Ever , where he says, “Storytelling is leverage.”

Transform 120

Transform CMO Marketing Marketers 120

Hubspot Marketing

JULY 11, 2024

HubSpot did exactly this in its early days by directly addressing the core inefficiencies that sales, advertising, and marketing teams were facing with traditional outbound marketing. At the time, advertising in the Yellow Pages was becoming ineffective as people were discarding phone books without even looking through them.

Transform 108

Transform Outbound Marketing Entertainment Inbound Marketing 108

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. However, X/Twitter’s lax approach to content management has driven away advertisers and users.

Customer 122

Customer Direct Mail Transform Health 122

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 107

Transform Direct Mail Customer Journey Marketing 107

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 103

CMO Gen Z Thought Leadership Entertainment 103

Hubspot Marketing

FEBRUARY 12, 2024

But when I spoke with Steve Yap , Google's Head of Google Marketing Platform - Americas, he expressed his enthusiasm and excitement for the future of advertising. We're at this inflection point, and we are working across the industry to rebuild advertising as we know it,” Yap says. “We Advertising and AI go hand in hand.

Transform 129

Transform Advertising Advertisers CMO 129

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Here are three ways that technology is transforming marketing: 1. According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 145

CMO Marketing Marketers Health 145

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 125

CMO Non-Profit Transform Advertising 125

Hubspot Marketing

MAY 24, 2022

As consumers raise their standards in regards to data privacy and security, it's vital that the advertising industry adapt to meet these needs. We need to reimagine our marketing and advertising strategies to ensure company growth doesn't come at the expense of consumers' trust. Why Privacy-First Matters. Let's dive into that, now.

Transform 125

Transform CMO Customer Advertising 125

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

CMO 108

CMO Transform B2C Marketing 108

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. Instead, it’s a fragmented landscape that will influence how advertisers buy TV ads at this year’s Upfronts. “TV More streaming. CTV and cross channel ad surge. “In

Advertising 118

Advertising Advertisers Transform CMO 118

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others.

Transform 83

Transform Marketing Marketers Gen Z 83

The CMO Survey

OCTOBER 8, 2018

Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. These leaders are transforming the customer experience (CX), working collaboratively with sales, product management, IT, and customer service to drive this change. CMO Survey respondents, 95.3%

CMO 100

CMO B2C Transform Marketing 100

The CMO Survey

SEPTEMBER 14, 2021

In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% in the next year.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 92

Transform Inbound Marketing Analytics CRM 92

Martech

AUGUST 15, 2022

Median tenure for CMOs at America’s 100 most advertised brands is just 25.5 While some question whether these statistics paint the real or full story, these numbers should serve as motivation for CMOs to make some long-needed changes and take charge of their rapidly evolving role. Market your marketing — with data.

Transform 113

Transform CMO PR Education 113

Adobe Experience Cloud Blog

JANUARY 29, 2015

Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. To me, these roles and responsibilities are a radical departure from the days of elaborate storyboards, PowerPoint and cute advertising made just to make us laugh or cry.

Transform 134

Transform Thought Leadership CMO Marketing 134

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Melissa Sargeant , CMO of Litmus , says: "In the coming year, marketers will experience budget cuts and even smaller teams. Teams and Collaboration.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. Keeping it fresh.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Orbit Media Studios

JANUARY 8, 2025

For example, a quote about a specific transformational employee interaction could signal customer satisfaction on your home page, but it could also provide evidence for your career page, corroborating claims about the impact your team members have on their community.” ” Paid endorsements are obvious advertising.

Copywriting 111

Copywriting Transform SEO Place 111

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. What is the difference between a CMO and a fractional CMO?

CMO 89

CMO Transform Education Marketing Strategy 89

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. They now constitute 19.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Avinash Kaushik

AUGUST 22, 2022

For your Display Advertising campaigns, picking any Success KPI close to buying (ex: Revenue) usually is a mistake. I bet your CMO dashboard has Social Engagement on it – only you understand what that metric actually is, and the convoluted formula ensures no one will ever know why Social Engagement went up or down. Example 4.

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. There’s a key philosophical difference between a CMO and a VP of Marketing : the former is a business leader, the latter runs a marketing department.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. It was mainly responsible for product launch campaigns and advertising initiatives. Together, CMO and CHRO leadership can: Leverage marketing skills to attract talent for all positions.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 122

Retail Transform Shoppers Advertising 122

Adobe Experience Cloud Blog

MARCH 24, 2017

This year at Summit, we’re introducing a unique content track to specifically address one of the most powerful trends in today’s marketing industry: the convergence of advertising technology and marketing technology. The net result: Marketers can maximize the value of every advertising dollar they spend. The Art of Storytelling.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. For 100 years, marketing and advertising was the same thing. The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be.

CMO 134

CMO Manufacturing Transform Marketing 134

The CMO Survey

SEPTEMBER 17, 2018

Recently, we had the privilege of interviewing Adobe CMO Ann Lewnes about the role of marketing in this transition. Ann Lewnes, Adobe CMO 1. Be fearless about taking risks Lewnes joined Adobe as CMO in 2006. We had a thirst for massive change and risk, recalled Lewnes about the early days of the transformation.

Transform 100

Transform CMO Price Analytics 100

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 73

CMO Customer Journey Transform User-Generated 73

Marketing Insider Group

FEBRUARY 7, 2013

I started with my own prediction that the future of marketing lies in our ability to transform the entire enterprise into a truly social business. Alan is the Chief Marketing Officer of CMO Temps. So, on a more pragmatic note I’ve recently established my own firm that provides interim or part-time CMO services.

Customer 108

Customer Transform CMO Finance 108

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Publishers and advertisers alike are looking ahead to third-party cookie deprecation with some concern. Tricia Gellman continues as CMO. Why we care. As Cancel laconically noted , “We back.”.

Transform 128

Transform CMO Marketing Marketers 128