Backlinko

JANUARY 23, 2025

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers. What is Paid Media Advertising?

Advertising

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. What is Gender-Neutral Advertising? Todays consumers, especially Millennials and Gen Z, are looking for more.

Advertising

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. What can you do as a marketer? Both of these options will help you get your marketing message into millennials’ ears — literally and figuratively.

Gen Z

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics. Updated answer: Sure!

Whitepaper

Martech

DECEMBER 11, 2024

This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. Google Ads users are seeing a new Video option in the Assets section.

Advertisers

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. For more details, check out the full case study here.

Advertising

Martech

OCTOBER 31, 2024

DAIVID launched a self-service solution that uses AI to predict the emotional and business impact of ads, enabling advertisers to measure ad effectiveness at scale. Banzai International launched Curate, an AI-powered newsletter platform that automates content creation and publishing.

Health

Marketing Insider Group

AUGUST 5, 2024

Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. Zemanta automates native advertising, allowing you to distribute your content across various platforms seamlessly while offering advanced targeting options and real-time analytics. A high ROAS means your campaign is paying off.

Transform

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers). Google Ads).

Digital Marketing

Martech

AUGUST 30, 2024

On the horizon are genAI capabilities that will also help marketers create and repurpose content in ads. Advertisers who select Advantage+ creative in Meta Ads Manager can have their uploaded images and videos optimized — the tool automatically weeds out lower-performing versions of ads to find the best versions for audiences.

Branding

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. Placement you will also need to consider where you place your product.

Product

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. PPC Advertising Digital Marketing Checklist 1.

Digital Marketing

Buffer Marketing

JANUARY 7, 2025

. "They’re especially helpful as a partner that gives your content a once-over before you send it out." Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. " Pricing : Starts at $39/month to access AI features. Pricing : Not listed.

Price

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Set Up

SEPTEMBER 10, 2024

Marketers targeting Gen Z must prioritize authenticity, sustainability, and convenience to resonate with this audience. To reach them, Marketers need to remember that Gen Z is digitally savvy and accustomed to short-form, instant, and customized content. Gen Z also prefers raw, unfiltered content over polished advertisements.

Gen Z

Hubspot Marketing

DECEMBER 4, 2024

When we were developing the content objectives for the Masters in Marketing newsletter, HubSpot senior director of marketing Kyle Denhoff said, “Most of HubSpot’s customers are small- and mid-sized businesses that won’t have big-brand advertising budgets.” These are not absolutes. But newsletters are different, she says.

Education

Hubspot Marketing

NOVEMBER 6, 2024

Content Marketing Lead Generation 5. Create valuable content (blog posts, podcasts). Your audience wants content, whether that’s a blog post, a podcast, or a video. That's why I think content marketing remains one of the most effective and recognizable ideas for lead generation strategies. Paid advertising.

User-Generated

Vertical Response

JULY 29, 2024

Emerging marketing channels like SMS and live chat are becoming more vital for real-time engagement and support. Content marketing continues to grow, focusing on delivering valuable content to attract and retain audiences.

Key Performance Indicator

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Likewise, content marketing ranked in the top three for B2C.

Management

Hubspot Marketing

NOVEMBER 7, 2024

Since our product was built around inbound marketing, we focused on channels like content marketing and SEO, which attracted our target audience while simultaneously (and conveniently) showcasing the actual value of our own product. In the early days, paid advertising drove about 50% of our demand, providing predictability.

Inbound Marketing

Martech

NOVEMBER 7, 2024

launched Jane, an AI specialist for content marketing and SEO. Jane joins Maya, the AI brand analyst launched in August, to offer data-driven marketing solutions. DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory.

Education

Martech

JANUARY 3, 2025

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Instead of A/B testing, marketers can programmatically test from A to infinity.

Branding

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z

Orbit Media Studios

JANUARY 8, 2025

” Paid endorsements are obvious advertising. But content marketers often collaborate with influencers on podcasts, events and webinars. These collaborations often lead to long-term partnerships, where the brand and the influencers are co-creating and co-promoting content together over time. Yes, please!

Copywriting

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market. Enter: dynamic content optimization.

B2C

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. Pinterest academy : for learning the ins and outs of Pinterest advertising. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch.

Social Media Marketing

Hootsuite

NOVEMBER 28, 2024

More proof, in case you’re not yet convinced: Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone Pinterest ads bring in 11.4x Brand awareness At the heart of Pinterest is discovery.

Gen Z

Hubspot Marketing

NOVEMBER 15, 2024

“Instead of deeply focusing on one channel because it‘s ‘what’s been done,’ holistic marketers instead consider how all of these channels have performed historically within the company to guide future direction.” Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions.

CMO

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

Non-Profit

Hubspot Marketing

MARCH 3, 2025

Content Marketing and SEO In my experience, content marketing and SEO play a major role in building awareness and generating organic leads. Paid advertising Paid ads can help SaaS companies grow quickly, but scaling requires careful planning to manage costs and returns.

Customer Acquisition

Backlinko

DECEMBER 19, 2024

Which can help you prioritize your SEO and content marketing efforts. Paid plans include: Starter ($199/month) Professional ($449/month) Team (custom pricing) Enterprise (custom pricing) Top Paid Advertising Competitor Analysis Tools 9. What We Like Advertising Research lets you review your competitors ads and landing pages.

Price

Martech

MARCH 27, 2025

BetterBriefs and research agency Flood + Partners conducted the study, BetterIdeas Global Report, in partnership with the World Federation of Advertisers (WFA) and the Institute of Practitioners in Advertising (IPA). Earlier research by BetterBriefs found one-third of advertising spending could be wasted due to misdirected work.

Advertising

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right?

Influencer Marketing

Marketing Insider Group

MAY 30, 2025

You do not need a background in advertising to write persuasively. Just as a graduate essay writing service succeeds by focusing on clarity and structure over flair, content that performs well is rooted in strong fundamentals. They are principlessimple, actionable techniques that anyone can learn and apply.

Copywriting

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. If you want a one-stop-shop option, HubSpots Social Media Management Software does all of this for free.) Know your audiences social media habits.

Social Media Marketing