Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.

CMO 288

CMO Transform Customer Acquisition B2C 288

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 106

Advertising Advertisers Transform Customer Acquisition 106

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. What could go wrong?

Customer Acquisition 117

Customer Acquisition Marketing Marketers Global Marketing 117

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Customer Acquisition 119

Customer Acquisition User-Generated Marketing Marketers 119

Exposure Ninja

JUNE 15, 2022

The problem deepens when the essentials and requirements for exposure and growth (like advertising and marketing) come under the shadow of the cost-cutting knife too. Do you reduce your marketing and hope that sales keep on coming? How to Prepare Your Digital Marketing for a Recession. It’s a risky dilemma.

Digital Marketing 52

Digital Marketing Marketing Marketers Real Estate 52

Sachs Marketing Group

NOVEMBER 20, 2023

Advertising on Google is a crucial step for businesses looking to enhance their online presence. It involves creating and running ads through Google Ads, Google’s online advertising platform. This allows businesses to reach a wider audience, target potential customers, and drive traffic to their websites.

Advertising 52

Advertising Advertisers eCommerce Customer Acquisition 52

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Digital Marketer

OCTOBER 6, 2022

LinkedIn released “The 15 Best Podcasts for Modern Marketers” and guess what … we made it! Tequia Burt Editor in Chief, LinkedIn Ads Blog – The 15 Best Podcasts for Modern Marketers. Episode 334: The Future of Marketing with Ryan Deiss. In 1938, Orson Welles famously frightened listeners across the U.S.

Customer Acquisition 80

Customer Acquisition Entertainment Digital Marketing Marketing 80

Rock Content

MARCH 2, 2023

Find out now what’s new and how it can benefit marketers in their work. Source: Google Ads New customer acquisition objective Another new feature is a new target for acquiring new customers. Do you want to continue to be updated with Marketing best practices? How Will This Benefit Marketers?

Transform 78

Transform Customer Acquisition User-Generated Advertising 78

Sachs Marketing Group

AUGUST 8, 2022

Are you looking for home services marketing tips that will help you get more customers? The market is more competitive than ever, which means home services companies need to be competitive. If you’re not marketing your home services company, you’re missing out on potential customers.

Customer 121

Customer Marketing Marketers SEO 121

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! What does this do?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. an innovative solution designed to breathe new life into your advertising efforts. Enter Restore by Customers.ai—an First-Party Data from Customers.ai

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Transform 145

Transform Marketing Marketers Analytics 145

Power Digital Marketing

MARCH 30, 2020

The easiest way to reach your audience at this time is through the messages you send through your digital marketing efforts. Increasing your digital footprint or pivoting your strategy will benefit not only your business but also your customers — they need your influence and resources now more than ever.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience.

Direct Mail 105

Direct Mail Customer Acquisition Marketing Marketers 105

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Interpreting location data for marketing campaigns. Get MarTech! In your inbox.

Customer 83

Customer Customer Acquisition Retail Acquisition Marketing 83

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Direct Mail 107

Direct Mail Customer Acquisition Marketing Marketers 107

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Heat Test Report ).

Gen Z 111

Gen Z Millennials Customer Acquisition Advertising 111

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Advertising 91

Advertising Advertisers Thought Leadership Non-Profit 91

Sachs Marketing Group

DECEMBER 4, 2023

By investing in SEO, businesses build a robust online presence that can withstand market changes and technological advancements. Unlike paid advertising which stops the moment funding ceases, SEO continues to deliver results long after the initial effort. SEO strategies, when implemented effectively, accumulate benefits over time.

SEO 52

SEO Customer Acquisition Advertising Advertisers 52

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Which Companies are Adopting AI Tools for Marketing?

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

FEBRUARY 15, 2019

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. When a business falls short of customer expectations, its conversion rate tends to dip.

Branding 134

Branding Thought Leadership Customer Acquisition Marketing 134

Martech

AUGUST 6, 2021

Whereas social media was perhaps the greatest tool to create a level playing field, the impending death of the cookie, the iOS 14 update, and the overall increasing complexity of ad targeting could make the rising cost of marketing and lack of data the nail in the coffin for many. Answer these key questions: Who is your customer?

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Digital Marketer

MAY 8, 2023

Turn to salon marketing ! Ensuring outreach and retention happens through targeted marketing and market-focused thinking. Here are four of the most impactful marketing techniques for beauty business owners. Their expertise and marketing knowledge helps ensure the salon has an impactful online presence.

Marketing 82

Marketing Marketers Social Media Marketing Advertising 82

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Search Engine Land

JANUARY 22, 2023

” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns. Will The European Union Decide IP Addresses Are Personal?

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Inbound Marketing 102

Inbound Marketing Marketing Marketers Direct Mail 102

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. Increased marketing ROI. Can sales and marketing work together to identify our target accounts?

Direct Mail 88

Direct Mail Customer Acquisition CRM Analytics 88

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of technological change is quickening, and customer expectations are constantly evolving. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Martech

APRIL 25, 2022

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. Click here to download!

Direct Mail 100

Direct Mail Customer Acquisition User-Generated B2C 100

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

CRM 121

CRM Marketing Marketers Customer Acquisition 121

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Engaging buying committees through coordinated marketing and sales programs. More B2B marketers are adopting account-based marketing than ever before.

Direct Mail 102

Direct Mail Customer Acquisition Price Marketing Strategy 102