Martech

APRIL 9, 2024

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns.

Law 97

Law Customer loyalty Advertising Advertisers 97

Search Engine Land

APRIL 9, 2024

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns.

Law 89

Law Customer loyalty Advertising Advertisers 89

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? With influencer marketing, you typically lightly touch consumers through a brand mention. What’s the value of a brand community?

Branding 118

Branding Customer loyalty PR Influencer Marketing 118

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Unlike a pop-up ad, this type of marketing isn‘t disruptive. Check out this helpful guide.

Price 85

Price Marketing Mix Key Performance Indicator User-Generated 85

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 121

User-Generated Marketing Marketers Customer loyalty 121

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 119

Influencer Marketing Affiliate Marketing Marketing Marketers 119

SmartBrief - Marketing

JULY 11, 2023

This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy. Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context? We are sure you know that.

Digital Marketing 104

Digital Marketing Affiliate Marketing User-Generated Automobile 104

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.

Customer Marketing 122

Customer Marketing Marketing Strategy Customer Customer loyalty 122

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 120

User-Generated Price Retail Marketing 120

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

SEO 139

SEO User-Generated Shoppers Retail 139

Use Insider

AUGUST 21, 2023

What is peak season marketing? Peak season marketing refers to the strategies used by brands to boost sales. They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Hubspot Marketing

FEBRUARY 27, 2024

However, they tend to overlook critical aspects such as SEO, merchandising, and tactical marketing,” Aspinall says, Aspinall states these are “areas where smaller brands, with the right guidance, can outshine them [Amazon].” Reach customers on and off Amazon, featuring your brand’s products. Sponsored Products. Sponsored Display.

Branding 111

Branding Price Customer loyalty Marketing 111

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics 68

Analytics Customer Journey User-Generated Customer loyalty 68

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Scoop.it!

AUGUST 30, 2022

The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more.

Digital Marketing 87

Digital Marketing Marketing Strategy User-Generated Marketing 87

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Rock Content

MARCH 17, 2023

The changes include features already known to the active public on social networks like TikTok, Instagram and YouTube, and have very interesting strategies to engage users who only use the music app to, well, listen to music. But what does that say to marketers and companies? Seems familiar?

User-Generated 72

User-Generated Marketing Marketers Customer loyalty 72

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 58

Shipping Key Performance Indicator Marketing Marketers 58

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? They are no longer anonymous!

User-Generated 120

User-Generated Health B2C Analytics 120

OnPassive Marketing

JULY 8, 2022

Mobile marketing is a vast subject, with so many aspects to be looked at. This article will take you through 5 of the most common mobile marketing services in 2022 and discuss their involvement. Introduction To Mobile Marketing Services. Types Of Mobile Marketing Services In 2022. Text-Based Mobile Marketing Services.

Customer loyalty 65

Customer loyalty Marketing Marketers Promotion 65

Search Engine Land

JULY 17, 2023

Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Complexity of attribution Attributing revenue to SEO is daunting due to its involvement throughout the customer journey. Users interact with multiple touchpoints before converting.

SEO 98

SEO Customer Acquisition Transform Affiliate Marketing 98

Customers.ai

FEBRUARY 29, 2024

It’s no secret that privacy updates are upending the advertising landscape. A study from Google showed 75% of people expect the removal of third-party cookies would have a significant impact on core drivers of performance from audience matching to campaign management to reporting to user acquisition.

Outbound Marketing 64

Outbound Marketing Advertising Advertisers Customer loyalty 64

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies. Emotional Marketing in General 1.

Marketing 98

Marketing Marketers Advertising Advertisers 98

Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. Twitter Adding Advertisements? How Big Will Google’s Mobile-Friendly Update Be?

Search Marketers 101

Search Marketers Marketing Marketers User-Generated 101

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Branding 82

Branding Key Performance Indicator Transform Health 82

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media Marketing 111

Social Media Marketing Communications Management User-Generated 111

Litmus

APRIL 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. Are they in stock?

Place 71

Place Retail User-Generated Customer loyalty 71

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Reach prospects and returning customers.

User-Generated 136

User-Generated Customer loyalty Advertising Advertisers 136

Scoop.it!

AUGUST 11, 2022

So what exactly is it that turns a customer into a brand loyalist and how can you inspire more of your customers to become loyal to your business? The Value of Customer Loyalty. Let’s start by taking a look at the value of customer loyalty. Measuring Customer Loyalty.

Branding 84

Branding Customer Customer loyalty Price 84

AWeber

FEBRUARY 6, 2024

Promote your Etsy shop with email marketing Having access to Etsy’s regular visitors is great. By using AWeber for email marketing , you can set up auto newsletters which automatically notifies customers once you publish new products. However, that makes you over-reliant on a third-party marketplace.

Promotion 88

Promotion Shoppers Advertising Advertisers 88

Hubspot Marketing

FEBRUARY 14, 2019

I'm not trying to convince you to fly JetBlue, but I am trying to show you the power of relationship marketing. What is relationship marketing? Relationship marketing is a type of marketing that focuses on cultivating deeper, more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty.

Food 144

Food Customer loyalty Marketing Marketers 144

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. Visiting a blog post isn’t and shouldn’t be marketed to the same.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. Social marketing can benefit retailers at every stage of the sales funnel. And nearly half of social media users have already done so.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Sachs Marketing Group

JUNE 21, 2023

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Digital marketing is the knight in shining armor for increasing brand awareness. In this article, you will learn how to use digital marketing to increase brand awareness for your company.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Digital Marketer

APRIL 20, 2023

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. Why is Brand-Customer Relationship Important? A good relationship encourages customer loyalty through engagement.

Branding 81

Branding Customer Customer loyalty Brand Management 81