Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising.

Gen Z 113

Gen Z Advertising Advertisers Millennials 113

Hubspot Marketing

DECEMBER 28, 2023

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. But TikTok users do expect to be entertained. The Takeaway Fun, creative, and relatable video marketing efforts generally perform better on TikTok than overproduced or formal videos. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Girl Power Marketing

JUNE 27, 2022

While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. Precise audience targeting is a key benefit, in ways beyond advertising.

Gen Z 106

Gen Z Inbound Marketing User-Generated Entertainment 106

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. With 227 million gamers in the US, and over three billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders.”

Gen Z 97

Gen Z Entertainment Advertising Advertisers 97

Martech

MARCH 30, 2023

I bet there was give-and-take, great insights and maybe even some entertaining moments. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. AI will power advertising efforts to serve the buyers’ needs better. Marketing is the same.

Gen Z 132

Gen Z Marketing Marketers User-Generated 132

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Martech

JUNE 2, 2022

“TikTok is home to a new kind of commerce experience, where community, entertainment and commerce blend, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok in a release. Specific offerings. How long that will last, who knows?

Gen Z 104

Gen Z Millennials Entertainment Digital Marketing 104

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Buffer Marketing

JANUARY 22, 2024

” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. Think again. The Verge ).

Gen Z 143

Gen Z Entertainment Millennials Advertising 143

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Marketing to Gen Z vs. Millennials. How to market to Gen Z: 7 best practices.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Millennials and Gen Z. Nostalgia marketing is almost always targeted to younger generations like Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. are 50 and up.

Gen Z 117

Gen Z Millennials User-Generated Marketing 117

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. Use the principle of "entertainment-first".

Gen Z 101

Gen Z Entertainment Non-Profit Education 101

Hubspot Marketing

MAY 16, 2023

A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. YouTube also seems to have better opportunities for advertisers and monetization, while Vimeo offers viewers the perk of no pre-roll ads. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Rock Content

OCTOBER 20, 2023

The first influencers, until then mere unknowns, emerged on blogs and vlogs, with authentic and entertaining content that engaged an audience. In this same context, traditional advertising was challenged. Additionally, only 38% said to be likely to trust recommendations from a brand on social platforms.

Influencer Marketing 83

Influencer Marketing Gen Z Marketing Marketers 83

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ”  The Storyteller community is where they connect with these creators — and completely free.

Gen Z 92

Gen Z Branding Influencer Marketing Fashion 92

OnPassive Marketing

MARCH 29, 2022

l Shorts will help you gain a large following quickly if your target audience is Gen Z, as this generation enjoys video content. According to a recent survey, “95 percent of Gen Z users routinely watch video on YouTube, followed by TikTok and Instagram.” Ø Effects Can Be Added. Ø Edit Your Shorts.

Gen Z 68

Gen Z Entertainment Analytics Video Marketing 68

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok. Get creative with TikTok.

Gen Z 134

Gen Z Entertainment Branding Analytics 134

Spiralytics

FEBRUARY 26, 2023

They aim to celebrate the creative and incredible creators making the platform fun, entertaining, and inspiring. Expect TikTok’s support on campaigns, receive access to partnership materials, and get tips on making advertiser-friendly content when you join the platform. A legal citizen in one of the 50 states in the U.S.,

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Here's a video that someone posted in response to the challenge: At the moment, fashion, publishing, and entertainment companies are starting to play with TikTok. Houseparty.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Econsultancy

JANUARY 27, 2022

One-off posts are now recognised merely as advertising rather than influencer marketing. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. Read more of Econsultancy’s 2022 predictions and trends analysis.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Sprout Social

MARCH 31, 2022

This signals a huge window of opportunity for marketers and advertisers. Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Product shout-outs and recommendations are fair game, granted whatever you post is loaded with entertainment value. The good news?

Gen Z 122

Gen Z Entertainment Law Fashion 122

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Want to really know what goes on in the world of Gen-Z?

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. One of the most popular ways to measure social media ROI is through paid advertising. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Scoop.it!

AUGUST 17, 2023

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 76

Gen Z Marketing Strategy Real Estate Millennials 76

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

Entertainment 132

Entertainment User-Generated Gen Z Transform 132

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Girl Power Marketing

SEPTEMBER 30, 2021

From Social to Advertising. At launch, TikTok offered no advertising opportunities for brands. Influencers quickly discovered how to share marketing material on behalf of the brands they worked with, but advertising directly through the platform wasn’t possible. From Entertainment to Money Maker. From Teens to Everyone.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of.

Gen Z 81

Gen Z Influencer Marketing Entertainment Marketing 81

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Measurement is a crucial part of any advertising medium, so it’s no surprise that companies like Anzu are developing techniques for detailed and accurate ad metrics.

Customer 52

Customer Millennials Transform Gen Z 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Quick Takeaways. billion monthly active users.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. video views on Facebook.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Entertaining video content can boost the purchase intent by 97%. Common Video Marketing Statistics 1.

Video Marketing 84

Video Marketing Gen Z Marketing Marketers 84