Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. million people use Reddit daily, and 379.4 million use it weekly. million posts and 9.7 respectively.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy 84

Marketing Strategy Gen Z Finance Social Media Marketing 84

Martech

JUNE 25, 2024

Previously, he had worked in a number of finance roles and has a bachelor’s degree in accountancy. In the midst of Pride Month, we spoke with him about being gay and out in the advertising and marketing tech space (interview edited for length and clarity). When I joined GumGum, I joined as the VP of Finance.

Gen Z 107

Gen Z Finance CMO Advertising 107

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Brands can advertise on Reddit, through promoted posts, banners, and homepage takeovers. Telegram only recently added advertising to the platform in October 2021, and is still running it in test mode. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Hubspot Marketing

JULY 23, 2019

Aside from Facebook and Snapchat, we've also been watching platforms like Reddit and Pinterest aim to improve on advertising and marketing features. Caffeine's success so far demonstrates how live video and video platforms are gaining quick adoption from younger audiences, especially in the Gen-Z age group.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

DECEMBER 8, 2023

How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Paid search accounted for 39% of advertisers’ budgets. 40% of advertisers say their PPC budget is lower than they’d like. A mere 10% of advertisers optimize their Google Ads account weekly.

Gen Z 125

Gen Z User-Generated eCommerce Finance 125

TechWyse

MARCH 28, 2023

6 PPC Strategies To Focus On Now Source: Shutterstock If you’re a casual Internet browser (like most of us) who often roams Google searching for answers, chances are you came across PPC advertising. PPC, also known as Pay-Per-Click, is a form of advertising that requires you to pay every time your ad is clicked. How does this work?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

NOVEMBER 2, 2020

With such sizable user activity, marketers have realized that the advertising potential on the app is high. The platform’s stated goal is to help businesses unleash their creative side by teaching them how to use the app through their e-learning service and guiding them through making advertisements on the Ads Manager platform.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Neil Patel

SEPTEMBER 29, 2020

The company works with brands both large and small across a number of B2B industries, such as SaaS, Finance, Healthcare and Legal. One goal of social media marketing and advertising is to expand your reach to new followers. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups.

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Hootsuite

OCTOBER 27, 2020

The company’s own tools show that Instagram’s advertising audience has grown by more than 76 million over the past three months, reaching a total of 1.16 For context, Facebook’s global advertising audience grew by just 45 million during the same period, although its total advertising audience of 2.14

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. TikTok videos using the #Finance hashtag have 6.6 The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok.

Gen Z 126

Gen Z User-Generated Finance Customer loyalty 126

Hubspot Marketing

FEBRUARY 15, 2024

Porsche — More Than Showroom Porsche breaks free from traditional advertising molds by immersing customers in experiential marketing. And these are people from human resources, from legal; they work in finance. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation.

Branding 138

Branding Fashion Gen Z B2C 138

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Hubspot Marketing

SEPTEMBER 26, 2023

For Gen Z, meanwhile, social media came first for 46%. As a result, it’s worth sitting down with marketing, sales, and finance teams to create a budget. Paid Content Promotion and Retargeting Numerous SaaS companies have seen success with various types of paid advertising. Consider the impact of demographics.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Digital Marketer

NOVEMBER 26, 2022

We hope, with this article, to help your business transition its online advertising into a more diversified one. Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements. Since advertisements are at the forefront of brand efforts, diversity must be represented correctly in ad material.

Gen Z 62

Gen Z Advertising Advertisers Finance 62

Duct Tape Marketing

DECEMBER 5, 2019

Fashion and beauty, bloggers, even finance does really well. Because like with finance, I use this example like on Facebook it might be something like, “10 Things That Will Get You Audited This Year,” right? John Jantsch: So Alisa, I’m going to give you the advertising moment for the show today.

Gen Z 73

Gen Z Marketing Marketers Finance 73

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Spiralytics

MAY 9, 2024

Whether in fashion, healthcare, finance, or even agriculture, there’s something in for every industry. Gen Z , in particular, are drawn to exclusive and time-sensitive experiences, and if these generations are your target, ephemeral content is your ally.

Digital Marketing 52

Digital Marketing Gen Z User-Generated Marketing 52

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Once answered, you can utilize strategies like content marketing, paid advertising, sponsorship, and affiliate programs targeted at your prospects.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Duct Tape Marketing

NOVEMBER 10, 2022

I build, my early career was in finance and product and sort of operations slash general management. Now you may also do advertising or SMS or other kinds of marketing, but it's really this key part and it's such a, I don't wanna say easy nothing. Have you noticed a generational difference in terms of what I want from email?

Email Marketing 99

Email Marketing CMO Non-Profit Marketing 99

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five creative TikTok video scripts for promoting a vegan bakery’s product line. ChatGPT prompts for writing Writer’s block, beware.

Product 98

Product Real Estate User-Generated Fashion 98

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Affiliate Marketing Marketing 40

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Kevin Indig

JULY 24, 2023

Reason #1: Twitter is the 6th most popular social network among Gen Z , with 37% saying they use it. In comparison, 37% of Gen Z say they use Facebook and 62% Instagram. You would think young people aren’t using Twitter as much, and Threads is mostly for older generations. But that’s not true.

Gen Z 52

Gen Z User-Generated Non-Profit Advertising 52