Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 109

Transform Advertising Advertisers Law 109

Bannerflow

JUNE 3, 2020

Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. While, its innovative and customer-centric approach has seen it win over 50 industry awards globally. This gives us more time to be more productive.

Management 84

Management Advertising Advertisers Marketing 84

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 89

Advertising Advertisers Gen Z Place 89

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. Yet, what does the future look like for programmatic? Programmatic TV and audio.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Bannerflow

JUNE 17, 2019

Display advertising is undergoing a revival! But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? We discuss the crucial roles which creativity, relevancy, and technology, will have on the future of display advertising. Why is display advertising having a revival?

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Bannerflow

APRIL 17, 2019

Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. View 2019 display advertising trends infographic.

Advertising 75

Advertising Advertisers Transform Industry Insights 75

Bannerflow

JANUARY 13, 2020

What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 Firstly, out-of-home advertising offers a brand safe environment, with unparalleled viewability. Secondly, DOOH is the ultimate form of OOH advertising: ads are twice as likely to be seen and are 2.5 And this year?

Advertising 75

Advertising Advertisers Price Branding 75

Bannerflow

MAY 27, 2019

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Today’s current digital advertising landscape. How can you support greater efficiency?

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Search Engine Land

FEBRUARY 27, 2024

What percentage of the company’s revenue does paid media management represent? This insight provides valuable context regarding the agency’s emphasis on paid media and its significance within its overall business strategy. Understanding their onboarding process helps manage expectations and ensures a smooth transition.

Digital Marketing 103

Digital Marketing Retail Marketing Marketers 103

Bannerflow

JUNE 3, 2020

Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. While, its innovative and customer-centric approach has seen it win over 50 industry awards globally. This gives us more time to be more productive.

Management 52

Management Advertising Advertisers Marketing 52

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 52

Advertising Advertisers Gen Z Place 52

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. But there are also many other ways to make money from a blog , including: Advertising: Placing ads on your blog can earn you money every time someone clicks on them. So the upside.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Neil Patel

APRIL 9, 2021

One of the most powerful aspects of LinkedIn Insights is the fact that you can cater the data to your specific industry. For example, they have several different types of insights: people, industry, advertising, and talent. LinkedIn People Insights. LinkedIn Industry Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Bannerflow

JUNE 3, 2020

Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production. While, its innovative and customer-centric approach has seen it win over 50 industry awards globally. This gives us more time to be more productive.

Management 40

Management Advertising Advertisers Marketing 40

Customers.ai

DECEMBER 6, 2023

However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. As privacy concerns grow, Meta has been compelled to adjust its targeting features, restricting the precision with which advertisers can reach their desired audience.

Outbound Marketing 114

Outbound Marketing CRM Advertising Advertisers 114

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 40

Advertising Advertisers Gen Z Place 40

Search Engine Land

FEBRUARY 29, 2024

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. So, what separates good ad buyers from the truly world-class?

Finance 108

Finance Transform Industry Insights Retail 108

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Advertising 98

Advertising Advertisers Thought Leadership User-Generated 98

Bannerflow

JULY 30, 2021

The Entertainment industry is progressing towards using more advanced forms of display advertising. Take control of localisation with cloud-based translation management. Sustaining a powerful brand presence requires consistency across your display advertising and accuracy at high volume.

Entertainment 98

Entertainment Advertising Advertisers Management 98

Bannerflow

SEPTEMBER 10, 2021

Through the updating of live advertising and the creation of hundreds of new ads for the newly merged operation. We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. How did display advertising help promote the rebrand?

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising.

Product 87

Product Customer Transform Advertising 87

Bannerflow

MARCH 8, 2022

Expressen had not been advertised for a few years using Out-of-Home, and especially not across Digital Out-of-Home. Plus, I believe that this was the first time in a long time that we have done any marketing beyond our own advertising channels (except social media). Olle Walltin, Art Director: Firstly, a little bit of background.

Advertising 98

Advertising Advertisers Food Management 98

Digital Marketer

MARCH 16, 2023

TOP ARTICLE: How Facebook Ads Are Changing In 2022 TOP PODCAST: Episode 231: Become A Certified Email Marketing Master TOP VIDEO: Paid Traffic Mastery Certification w/Kasim Aslam Top Performing Articles The article titles cover a variety of topics related to digital marketing, advertising, and related fields. What Is Digital Advertising?

Copywriting 72

Copywriting Social Media Marketing Retail Digital Marketing 72

Sachs Marketing Group

SEPTEMBER 12, 2023

From SEO to social media advertising, there are multiple avenues to explore. With this clear, time-bound objective, you can strategize on SEO, content marketing, and paid advertising to reach these specific goals. Paid Advertising (PPC) Paid advertising offers a way to quickly drive targeted traffic to your website.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Bannerflow

MARCH 11, 2021

Digital advertising knowledge. Project management. From being kings of content production, to perfecting client relationships and nailing your digital advertising skills, there’s lots to consider – and each business will have its own priorities. Advertising content. Digital advertising knowledge.

Transform 98

Transform Marketing Marketers Advertising 98

Set Up

APRIL 9, 2024

Armed with 20+ years of marketing, business development, and management experience, Joe Koufman founded Set up to ignite relationships between marketing agencies and client-side marketers. Networking Opportunities: Working with various clients, media and ad tech vendors, and industry professionals expands a marketer’s network significantly.

Transform 59

Transform Marketing Marketers CMO 59

Customers.ai

DECEMBER 6, 2023

However, the landscape is undergoing a seismic shift, with the repercussions of privacy changes reverberating across the advertising sphere. As privacy concerns grow, Meta has been compelled to adjust its targeting features, restricting the precision with which advertisers can reach their desired audience.

Outbound Marketing 56

Outbound Marketing CRM Advertising Advertisers 56

Bannerflow

MARCH 11, 2022

Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting. Personalised campaigns must reflect your consistent branding and design, which also goes for your advertising too. ” Furthermore, harnessing the power of your data helps to paint a better picture of your customers and their behaviour.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Calvyn Lee Blog

MAY 21, 2022

Question 1: Sara was recently hired to manage a company’s LinkedIn Page. Make an in-depth interview with her product manager and split it in a series of short videos with quick tips. Question 6: Purna needs help figuring out trending industry topics in her region by seniority. What measurable benefit does he see? Super admin.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

SocialPilot

MAY 7, 2024

The only Twitter management tool you’ll ever need. Share industry insights, analysis, and original research. Tip 5: Advertise on Twitter Twitter ads are a great way to reach your targeted demographics and turn them into potential customers. Full of character. 280 or 4,000, you can count on SocialPilot.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Sachs Marketing Group

JULY 21, 2023

B2B digital marketing may include the following: SEO PPC advertising Social media marketing Email marketing Conversion rate optimization Reputation management For the best results, an effective B2B digital marketing strategy will involve a combination of these approaches. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Sachs Marketing Group

JUNE 21, 2023

By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. PPC Advertising – Be the Brand People See Again and Again Pay-Per-Click (PPC) advertising can play a pivotal role in enhancing brand awareness.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Bannerflow

MARCH 30, 2022

In this article, we’re looking more closely at the key ways you can evolve your brand with the power of in-house, in the following five ways: Cost management. Cost management. The Association of National Advertisers found cost is one of the top factors in taking digital marketing in-house. Creativity and control.

Branding 98

Branding Transform Communications Digital Marketing 98

Bannerflow

JULY 30, 2020

It symbolises that perfect harmony between advertising activity and that elusive sale. A good example, of a brand that balances creativity and data in its advertising is payment company Klarna. In an age where personalised advertising is the norm across the digital ecosystem, having access to your first-party data is essential.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

Bannerflow

SEPTEMBER 26, 2022

Of course, to make the most of insights such as behavioural traits, big data is crucial, as we have covered in our recent industry insight. Our guide to social media advertising explains that in more detail. What are the challenges of social media marketing? How do you drive a digital transformation for social media?

Transform 52

Transform User-Generated Customer loyalty B2C 52

Bannerflow

APRIL 15, 2021

Advertising and promotion. When it comes to the advertising space, for instance, creative marketing can be crucial for making your digital assets stand out from the competition. Advertising. Remember the advertising space is competitive. Today, your brand, content, advertising, social output and products must co-exist.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Bannerflow

MARCH 16, 2021

However, Many businesses have encountered difficulty when trying to bring the entirety of their marketing, advertising and media efforts in-house. At Bannerflow, we partner with many brands that take a hybrid approach to their advertising. The post What is a Hybrid Marketing Model? appeared first on Bannerflow.

Marketing 98

Marketing Marketers Advertising Advertisers 98