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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Apparently, he just wanted “a new challenge” after working in advertising for 15 years. Judge Amit P.

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Why we care about adtech: The complete guide

Martech

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. What does this do?

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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

Image Source It can also automate repetitive tasks such as generating SEO descriptions and social media posts. Otherwise, the content might sound off, and readers will notice it's AI-generated. Predictive audiences help target users likely to take specific actions, like making a purchase soon. So, be ready to tweak and refine.

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Top 5 XR and AI marketing trends in 2023

Martech

3D content made simple Generative AI is the hottest thing to hit our industry since the internet. Currently, AI-generated content is not protected by U.S. copyright laws, so anyone can use that content if you use a tool like Midjourney to create an image. You can visit their website to request a demo and get pricing information.

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3 ways to target your PPC competitors’ audience

Search Engine Land

Looking to improve your PPC lead generation efforts? PPC audience targeting for lead generation Improving lead generation involves targeting specific groups: People in your niche. Laws vary by country and advertising jurisdiction, especially concerning the use of competitor names or bidding on their keywords.

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5 PPC Business Ethics Examples and Best Practices

Neil Patel

It’s no secret that competition in online advertising has become super stiff. They can also get you in trouble with the law. This includes everything from how you attract customers (via advertising) to the way you transact with them and everything in-between. Don’t Advertise Misleading Products.

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