Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. How does advertising on social media work? Why run paid social media ads, anyway?

Advertising 145

Advertising Advertisers Millennials Promotion 145

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales. Most marketers aim for a 1-5% engagement rate.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

AUGUST 2, 2018

Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.

Advertising 144

Advertising Advertisers User-Generated Promotion 144

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 118

Gen Z Millennials User-Generated Shipping 118

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions.

Gen Z 103

Gen Z Millennials Marketing Marketers 103

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 135

Millennials Gen Z Retail Marketing 135

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. It is advertising for the modern internet. Why Zemanta?

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. But the sheer size of the gaming audience — over 200 million gamers in the US alone — means marketers who get more involved can produce greater returns by tapping into this engaged population. Get MarTech!

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands.

Pharmaceutical 92

Pharmaceutical Whitepaper Millennials User-Generated 92

Neil Patel

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. Or, they may just be looking for a convenient place to buy everyday pet supplies. Use Content Marketing. Sleep so much?

Millennials 129

Millennials Food Shoppers Health 129

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Facebook is still the preferred place for 97% of marketers to run paid ads for a reason. Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy.

Advertising 110

Advertising Advertisers Entertainment Millennials 110

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Millennials Rule. Millennials now make up the largest percentage of the U.S.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations?

Millennials 121

Millennials Education Social Media Marketing Management 121

Hubspot Marketing

MARCH 8, 2024

Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. Data Reportal , 2023) Most marketers say they have an employee responsible for managing social commerce. trillion USD market cap. trillion USD market cap.

eCommerce 90

eCommerce Gen Z B2C Shoppers 90

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. Why does Twitch matter for marketers? In terms of Twitch marketing, the site’s demographics skew on the younger side. Good question!

Gen Z 133

Gen Z Branding Millennials Real Estate 133

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Marketing Insider Group

OCTOBER 8, 2014

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Second, content marketing is emerging as the counter weight to advertising that we hate. Native Advertising.

Advertising 111

Advertising Advertisers Branding Millennials 111

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Transform 116

Transform Gen Z Shoppers Retail 116

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself.

Real Estate 127

Real Estate Advertising Advertisers Marketing 127

SocialPilot

JANUARY 10, 2024

Marketers should consider the below listed Pinterest statistics before planning their marketing and SEO strategy on the platfrom. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. Are you active on Pinterest yet?

Millennials 111

Millennials Shoppers Food User-Generated 111

Rock Content

MARCH 31, 2020

Companies also needed to change their communications, and knowing what is digital advertising has become essential. Now is the time for Digital Marketing , which has become the primary way to promote a company. All of this was taken into account by companies and, therefore, digital advertising has become very important.

Advertising 59

Advertising Advertisers Transform User-Generated 59

Hubspot Marketing

AUGUST 22, 2022

Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. Let me debunk a few myths and predictions marketers might have made about our wild generation so that you can find the right ways to grab our attention and keep us engaged.

Gen Z 99

Gen Z Entertainment User-Generated Retail 99

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Let's dive in. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

MAY 18, 2021

Used together, the two strategies can empower marketers to create relevant content that engages their audience no matter which channel they find themselves on. TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising.

Gen Z 111

Gen Z Millennials Communications Advertising 111

Hubspot Marketing

DECEMBER 11, 2023

Threads are completely ad-free (at least, for now), while X works with advertisers and content creators to monetize the platform. X users trend toward white male Millennials without a college degree. However, there’s a spread across economic and political spectrums, making it an exciting place for debate. The result?

Gen Z 94

Gen Z Branding Advertising Advertisers 94

Neil Patel

MARCH 19, 2021

The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. In fact, they were the largest generation in history until millennials surpassed them.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Martech

AUGUST 25, 2021

.” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.

Transform 144

Transform Retail Marketing Marketers 144

Neil Patel

MARCH 25, 2021

Tapping into this diverse market offers a lucrative opportunity for brands. With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. As marketers, A/B testing is our greatest asset. Use Paid Advertising on TikTok.

Product 141

Product eCommerce User-Generated Millennials 141

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 83

Gen Z User-Generated Entertainment Millennials 83

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. Paid social media advertising can help your business generate more leads.

Gen Z 107

Gen Z User-Generated Social Media Marketing Millennials 107