Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. Think of influencers as partners rather than merely promoters. With the right metrics in place, marketers can make data-driven decisions to refine influencer outreach, content creation, and other vital factors. Foster authentic relationships.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions.

Shoppers 126

Shoppers User-Generated Price Promotion 126

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Quick Takeaways: Paid media advertising refers to any paid digital marketing efforts, including ads on search engines, social media, and display networks.

Advertising 62

Advertising Advertisers Whitepaper User-Generated 62

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Instagram 2.04

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Don’t be shy.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 121

Retail Advertising Advertisers Price 121

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. What is TikTok branded content?

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Search Engine Land

SEPTEMBER 24, 2024

Reddit is a powerful platform for advertisers looking to reach engaged, niche audiences. This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. We’ll cover: Why Reddit is a valuable platform for advertisers. Why advertise on Reddit?

Promotion 85

Promotion Advertising Advertisers Place 85

Scoop.it!

OCTOBER 2, 2024

They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising. Platforms like Medium and personal blogs are common places for such UGC, helping attract and engage a wider audience. They offer visual proof of your product’s impact, enhancing credibility.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Print and out-of-home advertising. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. Event planning for a festival and various smaller events. Agencies and consultants.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Content marketing and SEO Marketing is about being in the right place at the right time. We can contrast this to promoting content via other means.

SEO 98

SEO Content Marketing Entertainment PR 98

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. This is because RMNs are on the rise, evidenced by their now crucial role in modern programmatic advertising. Meanwhile, a retail media network refers to the specific, retailer-owned channels that serve retail media advertisements.

Retail 52

Retail Advertising Advertisers Key Performance Indicator 52

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. A poorly designed or placed CTA could be the thing that's preventing your ebook from generating leads, so it's important to invest the time in optimizing them.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Why Paid Media Matters for Brand Awareness Paid media advertising excels at introducing brands to audiences unfamiliar with their offerings.

Advertising 52

Advertising Advertisers Branding User-Generated 52

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.). Is the data being sent automatically? When is it updated (cadence)?

Marketers 125

Marketers Marketing eCommerce Communications 125

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Start by asking yourself: Are users the primary focus or does the platform prioritize advertisers and partners? Look at its business-facing promotions.

Retail 123

Retail Energy Health Promotion 123

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertising 113

Advertising Advertisers User-Generated Management 113

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin.

Marketing Strategy 132

Marketing Strategy Content Marketing Thought Leadership Marketers 132

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. I don’t mean you should focus only on those at the expense of your promotional emails.

CMO 131

CMO Email Marketing Influencer Marketing Promotion 131

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Some of the methods suggested are targeted advertising and customized content. Yes, you’re a brand, and you’ll want to post some promotional content. But that’s not the stuff that builds relationships and loyalty.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. Content Distribution Promoting Content on Social Media: Push your content on a bunch of social media platforms to expand your audience.

Digital Marketing 119

Digital Marketing User-Generated Marketers Marketing 119

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. DO: Be crystal-clear.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. Be interested and interesting.

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. What is social media marketing?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Hubspot Marketing

JULY 24, 2024

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? Way back when iOS8 was released (and dinosaurs roamed the Earth), pranksters shared an official-looking advertisement for a new feature called Apple Wave.

Branding 129

Branding User-Generated PR Health 129

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. However, content marketing and paid advertising, especially search, have diminishing returns.

Branding 110

Branding Education Thought Leadership User-Generated 110

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. Check out our step-by-step guide to Facebook advertising. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. Traditional” advertising costs (aka, TV, radio, OOH) payable to ad agencies made it above the line on the company’s draft budget.

Direct Mail 123

Direct Mail Marketers Marketing Email Marketing 123

Jeff Bullas

FEBRUARY 22, 2023

It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. Copywriting is the act of writing text or content that is designed to promote or persuade your readers to take a specific action. Let’s get to it. What is copywriting?

Copywriting 306

Copywriting Advertising Advertisers SEO 306

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 325

Promotion Influencer Marketing Social Media Marketing Price 325

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

Advertising 133

Advertising Advertisers Promotion Place 133

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail 92

Retail Shoppers User-Generated Customer Journey 92

Vertical Response

JANUARY 4, 2025

With rising advertising costs and fierce competition, email marketing remains one of the most cost-effective and direct ways to reach potential customers. However, success depends on having the right strategies in place, such as compelling sign-up forms, audience segmentation, and post-purchase follow-up campaigns.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Hubspot Marketing

JULY 12, 2024

It’ll help you throughout every other step of the process, from deciding the platforms you use to how you advertise your community — really any additional steps you go through along the way. Facebook groups and platforms like Reddit are a really good place to start.” Create a promotion plan. “I

Management 113

Management Promotion Law Market Research 113