illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. Can retailers forget about it for now? ” The rise of retail media.

Retail 120

Retail Shoppers Advertising Advertisers 120

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. But retail media’s shift is not just about new formats — it’s about new value.

Retail 73

Retail Shoppers Transform Advertising 73

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. The significance of social media in the retail sphere has only amplified. And the potential it holds for those retailers who might still be hesitant. Social media is a go-to platform for retail customers. Cross-promotion is key.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

SmartBrief - Marketing

DECEMBER 19, 2024

Retail media networks* have progressed from the new channel phase a few years ago to the trendy phase to becoming an integral part of todays marketing budget for many brands. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. Retail media networks are on pace to account for 21.8%

Retail 93

Retail Shoppers Advertising Advertisers 93

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season?

Shoppers 105

Shoppers Gen Z Retail Finance 105

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. This means retailers will be under pressure to hit holiday sales goals. Key updates: Shopping trends insights.

Customer Acquisition 130

Customer Acquisition Retail Shoppers Advertising 130

Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. Key details.

Advertising 89

Advertising Advertisers Shoppers Retail 89

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

The Drum

JULY 8, 2025

Each July, both retailers go head-to-head with overlapping sales that challenge brands to balance visibility with tight budgets. They’re about winning shopper loyalty, commanding advertising dollars, and expanding retail media power. These events aren’t just about who has the best discounts.

Retail 66

Retail Shoppers Advertising Advertisers 66

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights.

Advertising 74

Advertising Advertisers Shoppers Shipping 74

Martech

JANUARY 14, 2025

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

Advertising 128

Advertising Advertisers Transform Shoppers 128

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. These factors push major ad platforms to prove their value and give advertisers more control.

Branding 125

Branding Advertising Advertisers Retail 125

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 123

Retail CMO Customer Journey Shoppers 123

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. If youre running advertising for a brand, you may have questions about RMNs. Table of Contents What is a retail media network? A retail media network is an advertising platform that runs within a stores website or app.

Retail 79

Retail Customer Shoppers Advertising 79

The Drum

JUNE 30, 2025

Retail media has become one of marketing’s fastest-growing channels, but brands and agencies face challenges in data sharing, creative execution and measurement. At The Drum’s roundtable, experts discuss the work still required to fulfil its potential for advertisers.

Retail 59

Retail Shoppers Advertising Advertisers 59

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.”

eCommerce 125

eCommerce Retail Shoppers Health 125

Martech

AUGUST 29, 2024

With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift. Consumers are interested in how retailers are using these tools. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said.

Market Research 130

Market Research Shoppers CMO Retail 130

The Drum

JUNE 9, 2025

Retail media has gone from niche digital add-on to frontline battleground. Amazon’s retail media ad revenue is set to exceed $60bn this year. But the retail media story isn’t just Amazon’s any more. Here are 10 big players shaping the space – and the execs behind the ad dollars.

Retail 76

Retail Shoppers Advertising Advertisers 76

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. For example, shoppers won’t browse Amazon for a new financial advisor.

Retail 73

Retail Gen Z Shoppers Advertising 73

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail 52

Retail Transform Shoppers Advertising 52

Martech

OCTOBER 1, 2024

online holiday shoppers are expected to spend $240.8 This is good news for retailers with a solid digital marketing strategy. This is because of price discounts, not because shoppers are feeling wealthier. retailers,” said Pandya. billion in November and December this year, according to a forecast by Adobe. Why we care.

Gen Z 121

Gen Z Shoppers Retail Price 121

Vertical Response

AUGUST 25, 2024

Multiple advertising channels can significantly enhance campaign performance. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. 78% of shoppers will abandon their cart if free returns aren’t offered.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

illumin

MAY 29, 2025

In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers.

Advertising 59

Advertising Advertisers Shoppers Transform 59

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales. online shoppers.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Backlinko

APRIL 29, 2025

This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages. These keywords make your brand more discoverable, especially when shoppers are looking to solve specific problems. Shoppers use these keywords to compare different products’ features that match their needs.

eCommerce 90

eCommerce Food Shoppers Retail 90

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

illumin

MARCH 27, 2025

Learn more about how it can help advertisers worldwide. Marketers using Meta and Instagram will soon be able to do more with their advertising platforms. In an announcement made at its Shoptalk event in mid-March, Meta is expanding its integration of AI-powered systems and technology to its advertising portfolio.

Shoppers 65

Shoppers User-Generated Retail Advertising 65

Martech

JANUARY 16, 2025

Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. These guides provide shoppers with valuable insights at different stages of their journey. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Search Engine Land

AUGUST 27, 2024

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. This could help you adjust your inventory and product descriptions based on what shoppers are actually searching for or viral trends. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Customer Acquisition 82

Customer Acquisition Retail Shoppers Advertising 82

Hootsuite

FEBRUARY 10, 2025

I ended up looking at the online retailer Kits (on my laptop). Its a handy way for marketers to remind shoppers to come back and buy all those items they look at and leave in various shopping carts across the web. Those cookies allow Meta to match website users to Facebook and Instagram accounts. Try it for free.

Social Media Marketing 99

Social Media Marketing Shoppers Law Advertising 99

Customers.ai

OCTOBER 4, 2024

As long as I can remember, advertisers have been hesitant to send their first-party data to Google Ads audiences. Advertisers, and specifically agencies, didn’t want to be the ones responsible for leaking any personal customer info. The benefits of this are unreal and we truly believe every Google advertiser should be using this.

Customer 59

Customer Shoppers Outbound Marketing Advertising 59

SmartBrief - Marketing

SEPTEMBER 17, 2024

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. The most popular response for finding deals in general was through online or in-store store advertising and signage.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Martech

OCTOBER 11, 2024

Whether it’s a real-time product suggestion in an app or an in-store display reacting to a shopper’s behavior, edge computing allows your brand to act in real time. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. Welcome back to the Gap.

Customer loyalty 72

Customer loyalty Retail Finance Shoppers 72

Hubspot Marketing

DECEMBER 23, 2024

Advertising Campaigns AI analyzes data quickly, so marketers can show personalized ads to the right people at the right time. For example, RedBalloon, Australias top online experience retailer, used Albert AI to optimize its ads and tackle rising customer acquisition costs, which peaked at $50. Final result?

Transform 121

Transform User-Generated Marketers Marketing 121

Customers.ai

DECEMBER 24, 2024

Its integration capabilities with major ecommerce platforms like Shopify make it especially popular among online retailers. Its integration with our store and ability to show personalized ads to shoppers is outstanding. Pricing : Free plan available; paid plans start at $36/month, plus ad spend. Rating : (4.5/5) Rating : (4.4/5)

eCommerce 72

eCommerce Price User-Generated CRM 72