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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Long-term ROI: SEO efforts can lead to sustained traffic and leads over time.

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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. The takeaway?

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

Affiliate marketing : Where a creator earns a commission on sales made through a unique link or code. They felt less like ads and more like entertaining content that happened to feature a brand. One of the easiest ways to track influencer performance using TikToks native analytics is through using Invite Links.

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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

" Substack’s limitations : While Substack is great for simplicity, it does have some limitations—especially when it comes to customization, design, and analytics. Rather than stressing over frequency, focus on delivering posts that inform, entertain, or challenge your readers in some way.

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Top 5 YouTube Keyword Tools (Field-Tested For Growth)

Backlinko

YouTube Keyword Tools at a Glance YouTube Keyword Tool Best For Starting Price (Monthly) VidIQ Deep keyword intelligence $19/month; 7-day free trial Keyword Analytics for YouTube Finding popular seed keywords 7-day free trial; $10/month; unsubscribe anytime TubeBuddy In-browser keyword research and channel optimization $7.50/month;

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25 Best Blog Niche Ideas (Data Study)

Backlinko

Monetization paths: Premium courses, consulting services, display ads, SaaS affiliate programs, members-only communities Success requirements: Proven campaign experience, analytical mindset, established industry network 3. This includes display ads, affiliate marketing, and speaking engagements. As for monetization?

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Monthly Social Media Updates Every Marketer Should Know

SocialPilot

Facebook’s Affiliate Marketing Boost Facebook is making affiliate marketing easier with custom links, promo codes, and built-in tracking. Why this matters: Affiliate marketing just got a glow-up. Why this matters: This gives creators more room to tell stories, explain products, or entertain without rushing.