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Affiliate marketing vs. influencer marketing in 2025

Sprout Social

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

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7 Influencer Marketing Tools For Brands and Creators

Buffer Marketing

Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool. Say you have a product ready to launch and need to find influencers to generate buzz.

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13 influencer marketing tools compared: 2025 guide

Hootsuite

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary.

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

.” — Pinterest According to Pinterest Business , social media marketers turn to the platform to: Reach a new audience and grow their business presence online Drive traffic to their brand’s website or online store Encourage conversions like newsletter sign-ups, report downloads, and best of all — purchases What is affiliate marketing on Pinterest?

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Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

Affiliate Marketing In this model, the influencers promote your brand's products and earn a percentage commission on the sales generated through their unique affiliate links. In these, the influencer manages your brand‘s account for a set period. Step 2: Recall your overall marketing budget.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

What does social media marketing include? Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. Get the newsletter search marketers rely on.

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Top Strategies to Monetize Your Content Effectively

Vertical Response

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. What is Content Monetization?