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13 influencer marketing tools compared: 2025 guide

Hootsuite

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. Feature sets, complexity, and pricing vary.

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10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts

Hubspot Marketing

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

What does social media marketing include? Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. Get the newsletter search marketers rely on.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. Outside of sponsored posts, affiliate marketing is lucrative on TikTok (i.e., AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 95
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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. Affiliate marketing : You can earn a commission by promoting other people’s products on your blog. My new girlfriend had taken pity on me and we had started living together.

Fashion 290
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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. It helps you manage your online presence so you can post consistently and on a schedule you choose — which can help improve engagement. Pricing: Starts at $198/month.

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8 Remarkable SEO Podcasts to Level Up Your Knowledge

Backlinko

Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. New episodes come out somewhat infrequently.

SEO 94