Search Engine Land

JANUARY 23, 2024

Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. It has also been experimenting with potential AI solutions.

Advertising 121

Advertising Advertisers Communications Product 121

Search Engine Land

FEBRUARY 15, 2024

This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house or SEO agency: Which is right for your business? What services do SEO agencies offer? How to evaluate an SEO agency. Vetting SEO agencies: Red flags.

SEO 117

SEO Thought Leadership Education Management 117

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct.

Transform 136

Transform Non-Profit Health SEO 136

Martech

DECEMBER 27, 2023

“Advertisers and publishers need to test more cookie alternatives and identity solutions, at scale and quickly.” “She She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation. The premise is simple: birds of a feather flock together,” said Davis. “By

Marketing 125

Marketing Marketers CMO CRM 125

Search Engine Land

NOVEMBER 16, 2023

SEO agencies place a high value on client satisfaction and trust. It not only demonstrates the value of your services but also serves as a critical communication channel between your agency and your clients. SEO reports are integral to agency work, report creation being one of the primary challenges associated with it.

SEO 105

SEO Health Communications User-Generated 105

Martech

APRIL 9, 2024

It is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Advertising 105

Advertising Advertisers Finance Entertainment 105

Search Engine Land

JANUARY 12, 2024

.” No one on their team seems to understand what Instant Reserve even is or have an understanding of YouTube ads, Kelley said, adding this is “an all-time low for Google Ads customer service”: “I actually reached out to two agencies that spend $100,000 a month with Google for help, and used their resources and contacts.

Advertising 139

Advertising Advertisers Search Marketers Customer 139

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The identity graph supports the full range of these solutions. The many competing identity resolution solutions can contribute to the latter solution but they clearly still need work.

Finance 107

Finance Marketing Marketers Advertising 107

Search Engine Land

OCTOBER 23, 2023

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. On behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce all 19 winners of the ninth annual Search Engine Land Awards.

Transform 127

Transform SEO Search Marketers Branding 127

Tiecas

FEBRUARY 5, 2024

These challenges are common among companies of our size and often require strategic solutions to overcome. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources. These challenges often require strategic solutions to overcome and drive sustainable growth.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

FEBRUARY 8, 2024

Including audio creative in an omnichannel delivery platform makes it easier for advertisers and agencies to capitalize on the channel with a more efficient workflow that can handle dynamic ads. Advertisers and agencies using Flight Control have two options for the creative used in audio ads. spend this year, according to Statista.

Advertising 111

Advertising Advertisers User-Generated Retail 111

Search Engine Land

APRIL 5, 2024

However, after reading this, you will have a much better idea of how to deliver great SEO audits, regardless of whether you are working in-house, in an agency or as a consultant. Knowing these problems is good, but having the right solution is even better. Solution: Condense your audit and use frameworks for prioritization.

SEO 102

SEO Place Communications Education 102

Search Engine Land

SEPTEMBER 19, 2023

As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of customer data and improve your marketing campaigns.

Transform 129

Transform Customer Journey Digital Marketing Advertising 129

Martech

JANUARY 30, 2024

Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%). Dig deeper: Integrate launches new media solution Why we care. B2B marketers identify budget constraints as their main challenge. Two key capabilities.

Management 101

Management Branding Marketing Marketers 101

Set Up

JANUARY 30, 2024

At Intermark Group, we acknowledge that the professional services industry has grown more competitive as AI, automation, data-centric business strategies, and cloud technologies make it more accessible for companies to provide service solutions at various price points. However, the most notable of all changes has been the use of data.

Transform 105

Transform Marketing Marketers PR 105

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. We don’t need to wait for someone else to develop AI-enabled solutions to our problems. Dig deeper: Artificial Intelligence: A beginner’s guide Our case study in in-house innovation What are the fruits of embracing the notion that we can be the architects of our AI solutions? In your inbox.

PR 112

PR Transform Education Analytics 112

Martech

FEBRUARY 28, 2024

At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order. Our job is to increase the awareness of our solution as the best option to satisfy that need. Demand and needs, in general, have to exist with the buyer. Brand recall.

Branding 138

Branding Transform Marketing Marketers 138

Customers.ai

FEBRUARY 7, 2024

Kasim Aslam CEO of Solutions 8 Twitter / LinkedIn Expertise: Digital Advertising, Entrepreneurship Kasim Aslam is the entrepreneurial force behind Solutions 8, recognized as one of the top Google Ads agencies worldwide. At Merged Media, he focuses on social media marketing, Google advertising, content management, and SEO.

Transform 103

Transform eCommerce Non-Profit Advertising 103

SmartBrief - Marketing

MAY 1, 2024

Now people are making their losses public, celebrities are speaking out about their digital impersonators and government agencies are considering harsher measures to fight the rising tide of AI-powered security hazards. The rise of generative AI has been a boon for many people, and unfortunately, this includes scammers and hackers.

Customer 52

Customer Marketing Marketers 52

Martech

AUGUST 17, 2022

TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. TruAudience solutions. The key value TransUnion brings to this collaboration is its suite of TruAudience solutions.

Advertising 99

Advertising Advertisers Customer Product 99

Martech

AUGUST 8, 2023

Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM. Advertisers need a permanent solution, one that is designed for advertisers by media buyers, not a solution that publishers offered as a stop-gap solution to keep advertisers placated.”

Advertising 93

Advertising Advertisers Digital Buyers Price 93

Sachs Marketing Group

DECEMBER 15, 2023

Before partnering with an SEO agency, asking pertinent questions is pivotal. Choosing the right SEO agency is crucial and can significantly impact your business’s online presence. In this article, I’m sharing a list of questions to ask an SEO agency you’re considering hiring (as well as our answers).

SEO 90

SEO Key Performance Indicator Price Communications 90

Marketing Insider Group

FEBRUARY 19, 2024

With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? From the flexibility and specialized skills of freelancers to the strategic prowess and scalability of agencies, we’re here to unpack the pros and cons.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

Martech

MARCH 6, 2024

Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. Now, it should be hassle-free, with a one-click solution. At my agency, we prefer a hands-on method to keep our database spot-on. For companies in the gray area, the time to adjust is now.

Energy 107

Energy Non-Profit Real Estate Health 107

Search Engine Land

JANUARY 4, 2023

As we ring in a new year, among your 2023 goals as an agency may be to level up your data game, deliver excellence to your current clients and stand out to prospects. This person should be responsible for: Defining high-level agency data goals. Data education should be an agency-wide initiative.

Education 94

Education Shipping Energy Management 94

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). 5 top TikTok marketing agencies (with case studies). Byte was acquired by Dept in February 2021. Case study: Fantastic Furniture .

Gen Z 114

Gen Z Transform Retail Entertainment 114

Martech

MAY 11, 2023

As a result, more and more AI-powered solutions are being announced every day. platform, providing healthcare advertising agencies access to real-world insights about the lived experience, opinions, and sentiment of patients and healthcare professionals. Artificial intelligence (AI) is sprouting everywhere in marketing technology.

Product 103

Product Customer loyalty Advertising Advertisers 103

Martech

MARCH 20, 2024

Work with outside experts If you’re changing the company name, work with a branding agency. These agencies have expertise and specialized skills for doing this. The branding agency you select may also provide graphic design and web development services, or you may elect to work with multiple agencies or contractors.

Transform 104

Transform Branding Management Education 104

Tiecas

FEBRUARY 21, 2024

Manufacturers often focus on technical features instead of how their solutions solve their customers’ real-world problems. You demonstrate your understanding of industry challenges and solutions through technical blog posts , in-depth whitepapers, and insightful webinars.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Martech

JANUARY 17, 2024

Something around 53% of marketers said they weren’t ready, and another 57% said they’re not fully aware of what the solutions are yet. I think that speaks to the convoluted nature of all the solutions that are available to try to piece together something that can replace that efficacy.” ” Get MarTech!

Retail 134

Retail Finance Advertising Advertisers 134

Buffer Marketing

JUNE 19, 2023

In this article, we'll explore the key differences between Buffer and eClincher to assist you in finding the right solution for your social media management needs. Even on its most expensive Agency plan, which starts at $425 per month, only six users are available. Agency Plan: 40 channels with six users for $425 per month.

Price 90

Price Management Social Media Marketing Marketing 90

Businesses Grow

MAY 22, 2023

” He told me the only solution is community. The only long-term solution is community. Community as agency activation I follow the JUV Consulting for ideas and trends about youth culture and was fascinated by a project they recently accomplished for the Coach brand. It’s a constant battle to keep them in their jobs.”

Gen Z 129

Gen Z Marketing Marketers Fashion 129

Customers.ai

MARCH 15, 2024

As we rapidly wave goodbye to third-party cookies and attribution data, marketing and advertising agencies find themselves in a rush to pivot and adapt. And with a solution like Customers.ai Using a website visitor identification solution like Customers.ai, we can identify who the user is (name, email, etc.)

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Search Engine Land

AUGUST 31, 2023

Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. For example, we’ll hear of other agencies: Locking clients into long contracts with no out clauses. Why should agencies focus on building trust?

Promotion 132

Promotion SEO Management Communications 132

Martech

OCTOBER 27, 2023

Although it’s not the first to offer IP address protection, “Google appears to be going harder than most of the big players,” said Aaron Grote, VP of digital products at data-driven agency Stirista. ” It will also be disruptive for some of the solutions that present alternatives to cookie-based identity resolution.

Marketing 119

Marketing Marketers Advertising Advertisers 119

Search Engine Land

OCTOBER 19, 2023

Customized reporting: This feature is coming to GA4 in the coming weeks, enabling large enterprises and agencies to create custom reporting experiences tailored to the specific needs of their different teams, resulting in faster access to insights.

Analytics 117

Analytics Customer Advertising Advertisers 117

Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. Fortunately, partnering with a full-service digital marketing agency may be the solution.

Digital Marketing 71

Digital Marketing Key Performance Indicator Marketing Marketers 71