Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty

Martech

SEPTEMBER 6, 2024

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. AI brings the knowledge and we bring the wisdom.

Transform

Martech

NOVEMBER 21, 2024

Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Bluecore , acquired the AI Shopping Assistant, alby.

Law

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already. This article dives into this discussion, exploring the strengths and weaknesses of both AI and human content creators.

Transform

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. It assists them in creating high-quality content.

Transform

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning.

Market Trends

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

Social Media Marketing

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

Transform

Martech

OCTOBER 31, 2024

Do consumers trust AI? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? 60% said AI is hurting brands’ trustworthiness (Salesforce). An average of 40% of U.S.

Health

Hubspot Marketing

OCTOBER 21, 2024

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. That’s where I’ve discovered AI can help.

Marketing Plan

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. AI is one of many tools available to us.

Marketers

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The role of generative AI in customer experience Generative AI presents opportunities and challenges for the customer experience. While 53% of U.S.

Customer

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. What is an AI agent? AI Agent’ is just fancy, expensive language for a self-driving app.”

User-Generated

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

Transform

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too.

Price

Businesses Grow

JANUARY 6, 2025

The AI tsunami isn’t comingit’s here. If you’re immersed in this AI world as I am, you’ve probably gone through the mental gymnastics of trying to figure out how this will sort out. What is the role of humans in an AI world? AI might simulate a human experience. How do you thrive in an AI world?

Transform

Search Engine Land

JULY 18, 2024

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. AI offers unparalleled efficiency in content creation, but we’re still working to balance its convenience with the authenticity that only humans can provide. This is a recipe for disaster.

B2C

Hubspot Marketing

AUGUST 28, 2024

hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? AI can be leveraged in various ways to help your technical SEO strategy. If so, how?

SEO

Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Since then, I’ve found even more smart, strategic ways to use AI. ” Just practical, high-leverage tasks where AI becomes the assistant you didn’t know you needed. Not happening.

Copywriting

Buffer Marketing

JULY 24, 2024

💡 Related reading : 6 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer 5: Use AI to refine your social media captions AI is a big part of work today everywhere and the digital marketing world is no exception. Read more about how we use AI at Buffer to strike the balance between automation and human.

Social Media Marketing

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Some will hire expensive consultants and embark on a massive AI transformation. Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report.

Transform

Martech

DECEMBER 12, 2024

With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future. On the other hand, AI is emerging with the potential to reshape marketing, though its full impact is still unclear.

Transform

Martech

NOVEMBER 21, 2024

What’s more, AI is expected to play a big role in this year’s holiday spree, assisting in 19% of Cyber Week sales valued at $61 billion. How AI provides the assists. AI agents can also deal (by voice or text) with order inquiries, changes and delivery requests. billion global shoppers, 1.6 Processing.

Retail

Hubspot Marketing

AUGUST 5, 2024

But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. So, I wanted to see how all the recent advances in AI could make those hours spent in spreadsheets easier and how much time I could save. Speed and Reliability: We turn to AI to be more efficient.

User-Generated

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

User-Generated

Martech

DECEMBER 4, 2024

After struggling for 30 minutes with setup errors, I turned to the chat feature for assistance, but the responses lagged significantly. Eventually, the virtual assistant identified an incompatible setting after reviewing my configurations and suggesting a hard reset.

eCommerce

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually.

Transform

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results.

SEO

Sprout Social

SEPTEMBER 16, 2024

AI can be that “someone” stepping in to handle the routine tasks that consume your time, leading to greater efficiency and innovation. The idea is to let AI be your assistant, so you and your team can focus on melding creativity and strategy. Learning how to use AI for social media becomes crucial in this context.

User-Generated

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. In this article, well explore how this and other gen AI tools work. Some AI tools use parameters rather than freeform input.

Transform

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food

Sprout Social

SEPTEMBER 10, 2024

Exceed customer expectations with timely, personalized care Though AI continues to be a polarizing topic, nearly 75% of consumers agree they would be comfortable with brands using the technology to deliver faster customer service on social, according to a Sprout Q1 2024 Pulse Survey. Reclaim control of your calendar Social moves fast.

Social Media Marketing