SmartBrief - Marketing

FEBRUARY 27, 2024

As for entertainment, livestreaming can transport viewers to live concerts, exclusive video game reveals at gaming conventions, or star-studded movie premieres, followed by interactive Q&A sessions. Consider breaking up Q&A sessions into shorter segments for timely, relevant engagement.

Transform 93

Transform Entertainment Fashion Education 93

Chief Martec

MARCH 22, 2023

Over 1,200 marketing and marketing operations leaders joined us online for those sessions. All of this is completely free: register here to get full access to event — which will also give you the option to catch many of these sessions on-demand afterwards. This year, Frans and I wanted to do something bigger with the community.

Transform 86

Transform CMO Marketing Marketers 86

Martech

OCTOBER 11, 2021

” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session. Business owners need to communicate their customer retention issues and ideal solutions with their marketing analysts. What is customer journey analytics?

Customer Journey 134

Customer Journey Analytics Customer Marketing 134

Martech

MAY 25, 2023

Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management. ” “Even though I’m close to the exhibition hall, I’m okay with saying that,” he quipped. The more customer data, especially first-party data, the better.

Customer 101

Customer CMO Place Management 101

Hubspot Marketing

SEPTEMBER 25, 2023

In this post, we’ll help by highlighting 19 great AI platforms, organized into these categories: Best AI Platforms for Marketers Best AI Platforms for Conversational Marketing Best AI Platforms for Marketing Analysts & Tech-Savvy Marketers Best AI Platforms for Developers Best AI Platforms for Marketers HubSpot AI Get started with HubSpot AI.

Transform 107

Transform Price User-Generated CRM 107

Martech

SEPTEMBER 1, 2021

Your free All Access pass unlocks 75+ tactic-rich sessions — all available live and on-demand — that explore everyday marketing obstacles and the tactics you need to overcome them, including… Finalizing your strategy to transition from third-party cookies. Working with analysts to make data-driven decisions to improve CX.

Customer loyalty 98

Customer loyalty Health Global Marketing Email Marketing 98

Search Engine Land

JULY 14, 2023

With each iteration, the method used by any analytics tool for calculating unique users and sessions changes. It empowers all users (marketers and analysts) to explore data in a more intuitive and customizable manner, enabling deeper analysis and uncovering hidden patterns. Most software upgrades to new versions come with a new UI.

Analytics 98

Analytics Key Performance Indicator User-Generated Customer 98

Orbit Media Studios

OCTOBER 11, 2023

GA4 analysts add dimensions and metrics. In these instructions, when we refer to variables and settings, we’re talking about what goes in each of these two columns. Chefs gather their ingredients before cooking. Artists add paints to their palette. Also the variables column is where you name your exploration and choose the date range.

Analytics 89

Analytics eCommerce CMO SEO 89

Internet Marketing Ninjas

AUGUST 1, 2022

To discuss conversion rate optimization, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience. FigPii uses heatmaps, polls, A/B testing and session recording to help you optimize your page for higher conversions.

SEO 122

SEO Video Marketing Digital Marketing Branding 122

Martech

NOVEMBER 10, 2021

Sessions will explore the intersection of marketing, innovation, creativity, and technology within a digital-first world over a two-day hybrid (in-person and virtual) immersive experience. More sessions and speakers will be announced leading up to the event. “As Social commerce has become a can’t-miss opportunity for brands today.

CMO 101

CMO Marketing Marketers Management 101

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL).

Health 99

Health Industry Insights Branding Market Research 99

Martech

MARCH 22, 2022

And speaking of premium … To keep up with other B2B and B2C trends, there’s no better way than to immerse yourself in over 45 sessions at our MarTech virtual conference March 29 and 30 ( registration is free ). on pending EU law requiring Apple to change what apps its phones can use. The post Good morning: Cheers, or ‘Priek?!’

Law 91

Law B2C Digital Marketing Management 91

Litmus

JUNE 15, 2022

Over the course of two days, you’ll get inspired by email thought leaders through live and on-demand sessions, take part in interactive roundtable discussions with speakers and the Litmus team, and more. Get inspired by email thought leaders through live and on-demand sessions. Attend for free with a Litmus Live Free ticket or….

Email Marketing 73

Email Marketing Price Place Management 73

Martech

MARCH 29, 2022

Today, The MarTech Conference ( registration is free ) kicked off its slate of more than 55 sessions over two days with a keynote delivered by editorial director Kim Davis. Kate Muhl, VP analyst at Gartner, talks changing consumer behaviors. Editorial director Kim Davis kicks off MarTech with his keynote address.

Transform 94

Transform CMO Customer Journey Customer 94

Litmus

JULY 28, 2022

This October 25th-26th, you’ll get inspired by email thought leaders through live and on-demand sessions. Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Her session’s primary focus? The best part?

Finance 80

Finance Transform Education Thought Leadership 80

Martech

JULY 11, 2023

With each iteration, the method used by any analytics tool for calculating unique users and sessions changes. It empowers all users (marketers and analysts) to explore data in a more intuitive and customizable manner, enabling deeper analysis and uncovering hidden patterns. Most software upgrades to new versions come with a new UI.

Analytics 80

Analytics Key Performance Indicator User-Generated Customer 80

Search Engine Land

OCTOBER 12, 2022

GA4 offers a wider availability of different attribution models, but it depends on the scope of the report – whether it is the user acquisition source, session source or event source. . In Universal Analytics, the source dimensions had session scope solely. Session source. By the way, what is a session?

Analytics 111

Analytics User-Generated Customer Acquisition Place 111

Search Engine Land

JUNE 30, 2023

For the more advanced PPC marketers and data analysts, we’ve encountered a few issues when linking up certain fields to our Looker Studio dashboards. Sessions are king here. UA bounce rate is when a session only has one page view, while GA4 bounce rate is the inverse of an engagement rate (new metric to GA4).

Management 96

Management Analytics eCommerce User-Generated 96

Martech

OCTOBER 20, 2023

Most present-day analytics users operate as “reporters,” focusing on metrics like the number of visitors or sessions from a specific channel over a recent time period (yesterday, last month, this year, etc.). They may occasionally add details like ad performance.

Analytics 122

Analytics Transform Market Trends Customer 122

Lynton Web

MARCH 7, 2024

The platform's intuitive design makes creating and interpreting reports easy, even if you're not a data analyst. You can add social media campaigns, first conversions, traffic on websites, sessions, sessions over time, and individual page performance.

Customer Acquisition 105

Customer Acquisition User-Generated Analytics Customer Journey 105

Set Up

MARCH 7, 2023

For years marketers, analysts, and product managers have struggled to get a complete picture of their customers' cross-platform journey. A Couple of Watchouts GA4 records data at the event level instead of the session level. Now, Google Analytics 4 (“GA4”) is here to change that. What Does This Mean for Marketers?

Analytics 52

Analytics Customer Journey Customer Product 52

Search Engine Land

JULY 6, 2023

It’s a great tool for understanding audiences Andrew Glenn, digital experience analyst and SEO Manager at Abbott, says that he is a huge fan of GA4. For example, the 'Users by Session default channel group over time' - why not just stick with 'Session source'?" "The

Analytics 97

Analytics Advertising Advertisers Digital Marketing 97

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

They are book authors, analysts, top bloggers, world-renowened speakers, and more. Check out who I’ve spotted so far: (If their session still has space, you can click register to save your spot – though you must sign into the Dreamforce portal. Session: Newsjacking-How to Inject your Ideas into a Breaking News Story (FULL).

CRM 131

CRM PR Marketing Marketers 131

Adobe Experience Cloud Blog

MARCH 13, 2017

Because, this year at the Marketing Nation Summit , we’re bringing 18+ influencer sessions to life. With high-profile real-world examples of those traits in action, this session is essential to just about anyone who wants to push their career forward. There is no substitute for asking your question in person and having a discussion.

Transform 126

Transform Thought Leadership CMO Marketing 126

Buffer Marketing

MARCH 7, 2024

Seventy-seven percent of B2B marketers work with industry experts and analysts to add an air of credibility to their programs. Partner with niche influencers A TopRank Marketing report found that 86 percent of B2B marketers who work with influencers find success in their programs. But it’s also about who they collaborate with.

User-Generated 106

User-Generated Food Promotion Advertising 106

Search Engine Land

JUNE 30, 2023

A former SEO analyst, Suleman now runs a business coaching SEO practitioners on their confidence at work and in their personal lives. Originally described as the “imposter phenomenon,” in the late 1970s , the ideas of imposter syndrome have been coopted by numerous self-help books, office support groups, and therapy sessions.

Digital Marketing 98

Digital Marketing SEO Health Energy 98

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. As a former analyst, it’s clear to me that ABM has clearly come down the “hype cycle” and is squarely in the “plateau of productivity”.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Martech

JULY 25, 2023

In an article called “The ‘how’ of transformation,” McKinsey analysts noted that “70% of complex, large-scale change programs don’t reach their stated goals.” Many marketing work management vendors offer reports and interfaces geared for agile, such as Kanban boards and a place to input backlog items.

Management 92

Management Transform Whitepaper Marketing 92

Businesses Grow

DECEMBER 8, 2022

To help us navigate the meaning of all this, I turned to a revered tech analyst, Shelly Palmer. He’s a revered tech analyst, keynote speaker and consultant. Prior to 1982, if you wanted to do a session for a commercial or television music and you were putting a band together with a lot of musicians. He’s an author.

Transform 145

Transform Marketing Marketers Copywriting 145

Kevin Indig

MAY 29, 2023

Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal. Don't miss the AMA session with the CEO, where you'll get insights into their methodology, metrics, and everything you want to know about the tool. And guess what?

User-Generated 139

User-Generated Retail Non-Profit Price 139

Orbit Media Studios

JULY 19, 2023

Here are my recommended metrics for measuring content performance: Users Sessions Engagement rate Average engagement time Conversions Session Conversion rate This is plenty to give you strong clues into what topics are working well. Search for “medium” and select Session medium. Click Apply then click Save.

Analytics 71

Analytics User-Generated SEO Digital Marketing 71

Pam Didner

JANUARY 1, 2021

Event planners could provide soup-to-nuts all-inclusive experiences where everything from flights, hotel, food, sessions and activities are fully arranged for one package price — almost like a conference at sea. . Each day runs from 8:00am – 2:00pm PST with a mix of sessions from TOPO Analysts and practitioners.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Martech

JUNE 1, 2022

With UA, you used session tracking to monitor users. As discussed previously, GA4 uses event-based monitoring, unlike Universal Analytics, which uses a session-based format. What is interesting is how the highest hit-type metrics focus on the next step in a customer journey compared to universal analytics: Engaged Sessions.

Analytics 123

Analytics Marketing Marketers User-Generated 123

Adobe Experience Cloud Blog

MARCH 1, 2013

Ask, don’t tell, your analysts – Analysts are booked solid with companies looking to tell them about the next latest and greatest. Instead of telling analysts your pitch, ask them questions about your space and the industry. Come to our sessions! Show that you care about what they think. Come to our booth! Announcements.

PR 134

PR Whitepaper Promotion Customer 134

Martech

JULY 10, 2023

The most inspiring session at the AWE this year was about scaling this type of personalized learning and was presented by Monica Ares, head of immersive learning at Meta. What has been hailed as the holy grail by analysts for years, the mixed-reality headset is on the way.

Market Trends 134

Market Trends Law Transform User-Generated 134

Welcome Software

JANUARY 12, 2024

AI is a whole new chance to improve our content strategy game A strategy-first approach to content isn’t a muscle we content marketers often fully flex outside of yearly and quarterly planning sessions. I can also ask ChatGPT to help me interpret it (only available as the Marketing Data Analyst GPT via ChatGPT Plus at present).

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Pam Didner

JANUARY 5, 2020

Engage Marketing Conference is a two-day digital marketing conference featuring informative learning tracks and panel sessions designed to provide you expert insight into the latest strategies and technological advancements in digital marketing, social media, content, UX/design, creative, advertising, SEO, paid media, and more. The Sales 3.0

Transform 105

Transform Marketing Marketers Digital Marketing 105