Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Integrating causal AI In the new year, AI wont just be used to scale up analytics and content creation. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 113

Transform CMO Retail CRM 113

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? Chief Data Scientist Christopher Penn at this month’s MarTech conference, citing numbers from Duke University’s most recent CMO survey. He added, “Why?

Analytics 143

Analytics B2C CMO Search Marketers 143

The CMO Survey

OCTOBER 8, 2018

Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets. CMO Survey respondents, 95.3% rise for B2C Products and 4.4% rise for B2C Services over the next 12 months. and B2B Services 9.2%

CMO 100

CMO B2C Transform Marketing 100

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Duke University, Fuqua School of Business MBA students Katie Hall and Torren McCarthy as well as Holly Larson contributed to this post.

CMO 130

CMO B2C Marketing Marketers 130

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 110

CMO Transform B2C Marketing 110

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood.

Retail 120

Retail Shopper Market Shoppers Advertisers 120

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 126

Customer Direct Mail Transform Health 126

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. Data-driven decisions create agile campaigns : Track performance through real-time advanced analytics to measure a campaigns success. Do this daily to optimize your efforts.

CMO 96

CMO Marketing Marketers Analytics 96

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Analytics 107

Analytics CMO Price CRM 107

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Martech

JANUARY 14, 2025

If Meta and Google are your only media buys, then those two platforms analytics can provide a pretty decent view of the impact of that spend to your business. AI-as-a-Service in advertising Marketers, advertisers, and media planners face growing pressure to innovate while maintaining strong campaign performance, said Jon Schulz, CMO at Viant.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Of these losses, 28.1%

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

JUNE 12, 2015

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Your first option is to outsource your marketing strategy entirely to a chief marketing officer (CMO). Says Erik Huberman, CEO and Founder of outsource CMO company Hawke Media.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%. Source: The CMO Survey. Analytics tools. Strategy and analytics.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

The CMO Survey

APRIL 19, 2019

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. This finding exists across industries, with B2C services companies focusing most intently on market penetration for growth, spending on average 70.8% CMOs look to training to maintain a growth edge. The CMO Survey finds that 88.2%

CMO 100

CMO Transform Marketing Marketers 100

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Quote of the day.

Transform 114

Transform CMO Customer Acquisition Retail 114

Hubspot Marketing

APRIL 13, 2021

For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. Dive deep into analytics. Once you've determined your campaign goal, use data and analytics to create a prototype of your persona. B2C Audience Profile Example: Athletic Andy.

B2C 134

B2C CRM Advertisers Advertising 134

Martech

JANUARY 26, 2024

Capabilities include social listening, analytics and managing direct messages. The team is part of the corporate marketing organization, responsible for managing social branding, creative, community management, analytics and influencer marketing, among other tasks. Salesforce reaches customers and prospects on over 150 social channels.

Social Media Marketing 131

Social Media Marketing B2C CMO Management 131

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. Delivering AI-powered analytics. Data Cloud for Commerce is generally available in summer 2024 for B2B commerce customers and fall 2024 for B2C commerce customers. See terms.

Retail 114

Retail Shoppers B2C CMO 114

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. GET THE GUIDE.

CMO 98

CMO Energy Health B2C 98

Adobe Experience Cloud Blog

DECEMBER 16, 2014

EIU : Both B2B and B2C? Second, the ways big data and advanced analytics are helping to better target customers, personalize offers, measure how well they’re doing and adapt accordingly. EIU : That’s where the data and analytics come in. Take analytics. Aditya Joshi : That’s right. Aditya Joshi : Sure.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 119

Customer B2C Transform Retail 119

Martech

APRIL 5, 2022

Running/viewing reports and providing insights based on campaign data and analytics. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. The CMO of a B2B company wants to understand how the latest top-of-funnel brand strategy is impacting revenue. multi-touch attribution).

Customer 111

Customer CMO Customer Journey Non-Profit 111

Adobe Experience Cloud Blog

MARCH 19, 2018

You can find this data quickly using some available tools like SEM Rush, BuzzSumo, your website analytics platforms like Google Analytics, and your engagement platform. For B2C, we are talking about direct e-commerce revenue (L’Oreal’s Makeup.com is my favorite example).

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” Shoot more video.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

Marketing Insider Group

NOVEMBER 16, 2019

Data and analytics can help you to build better marketing campaigns. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Marketing Marketers 111

Marketing Insider Group

SEPTEMBER 17, 2024

It’s like customer experience by osmosis (moving from B2C to B2B). I see real-time analytics delivering the personalization and relevance that typifies great customer experiences. .’ As a result, it seems reasonable that the desire for personalization and customization of products and services will increase.

Customer 76

Customer Transform Entertainment Real Estate 76

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. Breaking down your marketing budget. Sample SEO budget breakdown.

SEO 122

SEO B2C CMO Digital Marketing 122

Martech

AUGUST 19, 2021

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton.

Shopper Market 117

Shopper Market Retail Shoppers B2C 117

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. You’d be surprised how many large corporations under the direction of a CMO have beautiful marketing brochures and top-flight print ads, only to give short shrift to their blog, making it an afterthought on the website, if they even have a blog.

Customer 106

Customer CMO B2C Thought Leadership 106

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– The ideal marketers for cross-channel, customer-centric marketing combine the creativity of an artist with analytical and data modeling skills. Results-driven/metrics/analytics. Email marketing.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Rock Content

MARCH 22, 2024

Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. Intel CMO Karen Walker sees this as a power play of sorts. “

Marketing 98

Marketing Marketers Customer loyalty CMO 98

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Advertisers Advertising 52