Rock Content
DECEMBER 14, 2023
The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? B2C is geared more toward immediate buying. Apps like Semrush’s Keyword Magic Tool and Google Analytics can help you discover which keywords your audience uses in searches.
Hubspot Marketing
MARCH 19, 2024
11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. And, what are their plans and expectations for 2024 and beyond?
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Adobe Experience Cloud Blog
FEBRUARY 7, 2020
Our final word: audit your current marketing attribution solution — and if it isn’t accurate and doesn’t work seamlessly with your CRM, change it ASAP. . ( * The 2019 CMO Survey, Deloitte). Make mobile marketing a priority. But mobile selling is now coming into its own, both with B2B and B2C consumers.
Martech
FEBRUARY 17, 2022
Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. “That’s something we saw front and center in the B2C world. Back in those years at Forrester, we looked at customer experience largely through a B2C lens.
Martech
JULY 6, 2022
“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.
Adobe Experience Cloud Blog
MARCH 19, 2018
Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. How are you doing? Still with me? We can do this together.
Hootsuite
DECEMBER 10, 2019
Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. So, they decided to bring their social marketing strategy in-house.
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