Electrolux’s data and analytics roadmap to improved customer experience
Martech
AUGUST 3, 2023
Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. At that time, data was very decentralized.
Let's personalize your content