Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 141

Analytics User-Generated eCommerce Advertising 141

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. An easy win, they ensure cohesive-looking content that reflects your brand. Top 10 places to find TikTok templates. You’ve come to the right place. Source: Vimeo.

Place 102

Place User-Generated Price Entertainment 102

Martech

AUGUST 3, 2023

Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. At that time, data was very decentralized.

Analytics 88

Analytics Customer Customer Journey Communications 88

Search Engine Land

AUGUST 2, 2023

Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of how users behave across both web and app – all in one place. Why we care. What are the new features? decrease in its CPI."

Analytics 97

Analytics Management Place Search Marketers 97

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 72

Place Whitepaper Finance Price 72

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. A webinar is a virtual seminar.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Many Chat

JUNE 1, 2022

That means it’s time to take a good look at your Instagram analytics. . Instagram analytics will help you understand your audience’s behavior, patterns, and even break down your audience’s demographics. Your brand and business are unique, and so are the goals you’re aspiring to reach. Best free analytics apps for Instagram.

Analytics 98

Analytics Price Key Performance Indicator User-Generated 98

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! Be prepared.

Analytics 122

Analytics Marketing Marketers User-Generated 122

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

Analytics 104

Analytics Product CMO Marketing 104

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 120

Branding Fashion Gen Z B2C 120

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to get to your TikTok analytics. Tap Manage account.

Analytics 132

Analytics Millennials Marketing Marketers 132

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

Branding 96

Branding Price Analytics Management 96

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. 31% of marketers in our survey listed open rate among the top two metrics they track when sending and reporting marketing emails, placing it right behind clickthrough rate.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Customer Journey 106

Customer Journey Analytics Customer Marketing 106

Neil Patel

OCTOBER 4, 2020

For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. If you are thinking about hiring an analytics agency, here is everything you need to know. The reason for this is that not every analytics agency is built in the same way.

Analytics 136

Analytics Thought Leadership Communications User-Generated 136

Martech

APRIL 27, 2022

AI is now deployed in analytics tools to surface insights faster than you can read them. Take a look at how Google Analytics does it. You can’t let analytics software tell you what an insight is. I work with marketing teams, and I see “fast food insights” all over the place. You need your own standards.

Analytics 98

Analytics Food Price Digital Marketing 98

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Branding 110

Branding Price Analytics Place 110

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. One effective way to build unique experiences for your customers is by using predictive analytics. The predictive analytics industry is growing at a rate of 23.2% What is Predictive Marketing Analytics?

Analytics 140

Analytics Marketing Marketers User-Generated 140

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Management 103

Management Branding User-Generated Energy 103

Hubspot Marketing

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Analytics 136

Analytics Price Customer loyalty CRM 136

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Analytics 145

Analytics Promotion Energy eCommerce 145

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. In both cases, web analytics can help.

Analytics 108

Analytics Content Marketing User-Generated Marketing 108

Hootsuite

JUNE 24, 2020

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. How to check your TikTok analytics.

Analytics 145

Analytics Place Management Branding 145

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Branding 98

Branding Price Analytics Social Media Marketing 98

Neil Patel

JULY 31, 2021

Are you making the most out of the data you can get about your website from Google Analytics (GA)? What Is Google Analytics? Google Analytics is a free tool to track user behavior on your website. In many ways, Google Analytics is the portal giving you insider, back end, and real-time access to what your users want.

Analytics 98

Analytics User-Generated Shipping Customer 98

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Marketers 82

Hubspot Marketing

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Analytics 136

Analytics Key Performance Indicator Price Marketing 136

Sachs Marketing Group

JULY 1, 2023

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. In this article, we explore the best analytics tools for digital marketing today. Our SEO team lives in Ahrefs! Buffer Social media is a vital component of digital marketing.

Digital Marketing 52

Digital Marketing Analytics Marketing Marketers 52

Econsultancy

MARCH 21, 2022

We can also include digital experience analytics in this, too, which Gartner describes as “tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps.” Feedback analytics to unify and analyse what customers think about your brand. ” Platforms like Heap.io

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 129

Branding Transform Thought Leadership Advertising 129

Rock Content

MARCH 12, 2024

In the E-E-A-T landscape, making your brand stand out in your industry is essential. There is an infinite amount of branding advice online. Get to know your competition, create a platform, and use social branding. In the end, though, successful branding boils down to one simple piece of instruction.

Branding 88

Branding Whitepaper Shoppers Price 88

Neil Patel

JANUARY 20, 2023

But the four horsemen of the apocalypse are circling Universal Analytics, which Google is sunsetting in July 2023. To survive the end times, you need to switch to Google Analytics 4—Google’s brand new and completely different platform. What To Know About The Switch From Universal Analytics to GA4?

Analytics 81

Analytics User-Generated SEO Law 81

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 101

Branding Gen Z Transform Education 101

Martech

JUNE 2, 2023

As consultants, we work with brands to harness technology for innovative marketing. There are standard rules in place to define this. For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be. This is incorrect. Get MarTech! In your inbox.

Analytics 96

Analytics User-Generated Shipping Retail 96

Neil Patel

OCTOBER 8, 2020

If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics. Bing Analytics technically doesn’t exist (although Bing itself returns almost 40 million results for the phrase “Bing Analytics”). Why You Need to Review Bing Analytics.

Analytics 130

Analytics SEO User-Generated Search Marketers 130