Search Engine Land

MAY 5, 2023

A strong brand bolsters marketing efforts. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. Rankings The goal of SEO is audience generation.

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SEO Non-Profit Branding Transform 100

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Branding 115

Branding Entertainment SEO Education 115

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 99

Retail Branding User-Generated SEO 99

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023.

SEO 123

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Search Engine Land

MARCH 25, 2023

Pinterest rolls out new commerce features for retailers as search volume climbs 2020: Upgrades included the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting. Rebranded Canadian Local Search Site ZipLocal Launches 2007: ZipLocal was a consolidated “Web 2.0”

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Search Engine Land

SEPTEMBER 1, 2023

In SEO , the implications of decision fatigue are particularly salient. SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. All outcomes can be particularly detrimental in the specialized field of SEO.

SEO 138

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Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 139

Analytics User-Generated eCommerce Advertising 139

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics.

SEO 97

SEO Key Performance Indicator Whitepaper Analytics 97

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Google “Search Plus Your World” To Launch Beyond US?

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? Too Much SEO?

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. Google Dataset Search is out of beta and adds new features 2020: Google added new features to Google Dataset Search with this rollout. Expedia had actually been powering Travelocity.com since 2013.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. 2020: The user comments appeared in the search results for queries related to live TV shows.

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Search Engine Land

MARCH 21, 2024

The decision to hire a new SEO agency brings high hopes for what might be achieved together. Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership. In these early stages, optimism runs high.

SEO 97

SEO Education Communications Digital Marketing 97

Search Engine Land

NOVEMBER 3, 2023

In this article, we’ll dive deep into how generative AI is reshaping marketing analytics and uncovering its potential to drive data-driven decisions and insights. Source: Tableau.com Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait.

Analytics 119

Analytics User-Generated Marketing Marketers 119

Search Engine Land

MARCH 14, 2023

Google rolls out Search Ads 360 integration for Google Analytics 4 2022: Integrating enabled advertisers to see sessions, users and conversions within the context of dimensions such as source, campaign, medium and default channel grouping.

Search Marketers 81

Search Marketers Marketing Marketers Retail 81

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Google: No comment on possibility of a Feb. based Spanish-speaking customers.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

MARCH 1, 2023

Semrush buys Kompyte so it can upsell competitive intelligence tools 2022: Kompyte offered competitive analysis tools that help marketers track changes on a competitor’s site, ad copy, social media and more. By contrast, 125 big brands were using the site to market their products or services.

Search Marketers 86

Search Marketers SEO Marketing Marketers 86

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Growth Of Mobile Search “Like Seeing My Second Child Grow” Says Google Search Chief At #SXSW 2013: Also, SEO isn’t bull and the biggest challenges in search were the knowledge graph, speech recognition and natural language.

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 71

Search Marketers SEO Marketing Marketers 71

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” An Apology To Wired & The Search Marketing Community. From Search Marketing Expo ( SMX ).

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Search Engine Land

MARCH 26, 2023

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix.

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Search Engine Land

SEPTEMBER 29, 2023

The key to local SEO data is in its name – it’s local. But how do you find these gaps in Google Analytics 4? Insights previously accessed through Universal Analytics are scattered across several dashboards in GA4, with new processes on the platform for filtering and accessing local data. If you’re targeting Manhattan, N.Y.,

SEO 127

SEO User-Generated Analytics Customer 127

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” How Wikipedia Turned PPC / Paid Search Into SEM 2010: How small changes snowballed into an entirely new meaning.

Search Marketers 93

Search Marketers SEO Health Marketing 93

Search Engine Land

MARCH 8, 2023

Read about it in New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world. Also on this day How Google search personalization works: Professors and politicians just don’t understand 2022: Google has told us how search works. We know plenty about how it works.

Search Marketers 94

Search Marketers Energy SEO Marketing 94

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

NOVEMBER 6, 2023

However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common SEO pitfalls to avoid during a website platform migration. Removing any redirect chains.

SEO 116

SEO Analytics New Technology eCommerce 116

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO.

SEO 110

SEO Non-Profit B2C CRM 110

Search Engine Land

JANUARY 30, 2023

Google provided some use cases for the API: SEO tools and agencies can provide ongoing monitoring for important pages and single page debugging options. Meta descriptions and branding have the most influence on search clickthrough, survey finds 2020: The majority of participants also agreed that rich results improved Google search.

Search Marketers 89

Search Marketers Transform SEO Marketing 89

Search Engine Land

FEBRUARY 27, 2023

Google experiments with public search profile cards 2020: Limited to India, the Google+-like feature gave personal brands and individuals some control over their own search results. Study: 11 voice search ranking factors analyzed 2018: 63.6% of voice search results didn’t use Schema at all. search results.

Search Marketers 93

Search Marketers Law SEO Health 93

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

DECEMBER 6, 2023

Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive.

SEO 127

SEO User-Generated Transform Market Trends 127

Search Engine Land

FEBRUARY 9, 2023

Bing Beats Google With Bitcoin Conversion Tool 2014: Bing announced that people can search for the current rates, such as [one dollar in bitcoin]. ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers. Ah, Google FIber!

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Search Engine Land

APRIL 13, 2023

SEO is the most undervalued marketing channel. In this article, you’ll learn seven proven ways to explain the value of SEO. Why most SEO reporting needs ripping up Resource-strapped search marketers rarely do themselves any favors. This leads us to the metrics that do show the value of SEO.

SEO 99

SEO Customer Acquisition Analytics Branding 99

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors.

SEO 111

SEO PR Transform eCommerce 111

Search Engine Land

SEPTEMBER 27, 2023

People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. In this evolving landscape, a brand’s visibility is crucial, as consumers are bombarded with messaging at every scroll, click, and swipe. Get the daily newsletter search marketers rely on.

SEO 129

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