Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 100

Branding Gen Z Transform Education 100

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

Analytics 145

Analytics Key Performance Indicator eCommerce Management 145

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

Branding 120

Branding Analytics Food Social Media Marketing 120

Neil Patel

OCTOBER 28, 2020

Let’s cover some Instagram analytic tools you need to be using. Here’s the deal: People love interacting with brands and other individuals. I’m going to show you some of the best Instagram analytics tools and why they are worth your time. Owlmetrics is basically a one-stop-shop for all things Instagram analytics.

Analytics 111

Analytics PR Management CRM 111

Hootsuite

JUNE 1, 2022

Making some dang money through brand partnerships by leveraging a really great brand pitch deck. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?” The real key to landing the collab of your dreams is to perfect the art of the brand pitch. Sure you can!

Branding 145

Branding Food Analytics Influencer Marketing 145

Martech

MARCH 18, 2024

Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. I am trained with MarTech content. Here’s something somebody asked me!

Analytics 98

Analytics Email Marketing User-Generated Marketing 98

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. This precision targeting ensures that your message resonates with the right target audience.

Advertising 103

Advertising Advertisers Retail Price 103

Neil Patel

OCTOBER 21, 2020

Every time you log into your Google Analytics account, it’s right there waiting for you. By default, Google Analytics considers a visitor to have interacted with your site if they visited at least one additional page. The bounce rate you see in your overview report on Google Analytics is your site-wide bounce rate.

Analytics 145

Analytics eBook Advertising Advertisers 145

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. Building brand – customer relationships through marketing automation software.

Customer 90

Customer Branding Social Media Marketing CRM 90

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Whilst the service provides your account with some growth, it is a limited strategy and could be more effective if it also engaged across your target market rather than just following/unfollowing accounts.

Target Market 334

Target Market Management Market Segmentation Analytics 334

OnPassive Marketing

MAY 3, 2022

Social media monitoring has come a long way in recent years, and there are many tools for brands to choose from. It helps you connect with your audience, provide a valuable service, and market yourself. In this blog, we will be exploring what you can do to make social media monitoring easy for you as a brand.

Branding 60

Branding Key Performance Indicator Fashion Analytics 60

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Calvyn Lee Blog

DECEMBER 4, 2023

Evaluate data to see what’s working and not working in your marketing mix. For the pet store, examine analytics to find the highest-converting campaigns and channels currently driving revenue and traffic. Study Competitors’ Marketing Research how leading competitors market their businesses.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

According to a study by Label Insight , 94% of consumers surveyed indicated that they were more likely to be loyal to a brand that offers transparency, while seventy-three percent said they were willing to pay more for a product that provides complete transparency. Steps for Building Consumer Trust and Brand. Not convinced?

Branding 134

Branding Thought Leadership Law Communications 134

Adobe Experience Cloud Blog

APRIL 29, 2014

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Among other things, they can allow brands to locate social media users with purchase intent.

Analytics 134

Analytics Thought Leadership Retail Place 134

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

Content Marketing 101

Content Marketing Branding Entertainment Marketing 101

Martech

APRIL 29, 2024

This approach enables personalized and tailored marketing efforts, improving customer engagement and loyalty. Dig deeper: How unifying customer profiles is paying off for this iconic travel brand Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information.

CRM 88

CRM Retail Analytics User-Generated 88

illumin

MAY 21, 2024

As a marketer, this information should be music to your ears. Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention. That’s a high value of brand awareness and recall. Branded podcast: Companies themselves invest in creating their own branded podcast.

Advertising 102

Advertising Advertisers Affiliate Marketing Price 102

Backlinko

MAY 14, 2024

Knowing your target audience is concerned about the cost of healthy foods gives you insight into one of their challenges. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Use Semrush’s free Buyer Persona tool to create personas for your target market.

PR 102

PR Customer loyalty User-Generated Marketing 102

Digital Marketer

MAY 14, 2024

One offer, to one target market. Become a Certified Analytics & Data Master At Last, You’ll Have A Powerful Analytics Dashboard That Will Help You Make Smart Business Decisions Click here Now how do you do it? So, she changed her entire business model to ONLY service this industry. The Results?

Transform 97

Transform Analytics Price Energy 97

illumin

MAY 28, 2024

As a result, marketers worldwide are left with a plethora of challenges to adapt and transition to cookieless marketing. Signal loss isn’t new to marketers. However, it’s an increasing concern for brands everywhere as the privacy landscape continuously evolves. One of those challenges: signal loss.

Advertising 52

Advertising Advertisers Customer Acquisition Retail 52

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. Clear messaging Effective communication is the cornerstone of building a strong brand. The end result?

Transform 131

Transform Customer Customer Journey User-Generated 131

SmartBrief - Marketing

FEBRUARY 20, 2024

Personalization and mobile content marketing strategies In the mobile-centric world, tailoring content marketing strategies to individual user preferences and behaviors stands as a key method for engaging contemporary audiences.

Marketing Strategy 109

Marketing Strategy Marketing Marketers SEO 109

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 120

User-Generated Health B2C Analytics 120

Spiralytics

MAY 30, 2024

These platforms enable marketers to reach their target audiences with ease, which means that they are perfect for running ads, engaging with customers, and forming a community around your brand. As a marketer, you can leverage these platforms to create what is essentially a TV channel for your business.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Customers.ai

JANUARY 17, 2024

At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Does it offer analytics and reporting?

Influencer Marketing 109

Influencer Marketing Price Analytics Marketing 109

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Customer 99

Customer Price Transform Logistics 99

Sprout Social

FEBRUARY 12, 2024

Plus, the three critical components of an effective influencer marketing strategy you need to know. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Let’s get into more benefits of influencer marketing.

Influencer Marketing 101

Influencer Marketing Transform Marketing Marketers 101

AWeber

JANUARY 30, 2024

Excellent analytics and reporting with insights to help you improve customer communication. For SaaS and service-based companies, SimilarWeb Pro is an excellent tool to help you analyze competitor websites so you can understand their content marketing, organic and paid traffic strategies, and audience demographics.

eCommerce 90

eCommerce Shipping Price User-Generated 90

Digital Marketer

SEPTEMBER 22, 2023

This approach encompasses the creation and dissemination of captivating videos, on platforms to convey messages and establish brand awareness. Videos are dominating the content marketing industry! Videos are dominating the content marketing industry! Compared to text or images alone, videos exhibit a higher recall rate.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Search Engine Land

DECEMBER 13, 2022

Search marketers usually agree on what factors contribute to market entrants’ success, including: Extensive keyword and competitor research. Target market persona analysis. These studies will determine whether the brand can enter a new market, if the timing is right, or if there’s an opportunity to scale.

SEO 99

SEO PR Fashion User-Generated 99

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. If you haven’t identified your target market correctly, you can face several challenges, including: Lack of qualified leads and a dead pipeline.

Customer 112

Customer Manufacturing Market Segmentation User-Generated 112

OnPassive Marketing

OCTOBER 14, 2022

Every brand has a different mix of customers, and while Facebook, Twitter, and LinkedIn might be perfect for one company, they may not be suitable for yours. Social media is a potent tool for expanding your brand’s customer base. What Is Your Target Market? Are you looking to build brand awareness?

Fashion 78

Fashion Food Analytics Target Market 78

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. This enables businesses to create more effective and targeted marketing strategies for diverse international audiences.

Transform 114

Transform User-Generated Analytics Market Trends 114

Internet Marketing Ninjas

MARCH 21, 2022

Oftentimes you need to create linkable assets that will attract natural links and build your brand awareness but no necessarily trigger immediate conversions (although all those signals will help your sales funnel in the long run). If you target people who likes to spend time on Youtube, create solid video content, etc.

SEO 128

SEO Market Research Analytics Target Market 128