The Marketing Operations Leader

JUNE 10, 2025

It includes data, tools, enablement, PMO, planning, analytics, and campaign operations. It breaks MOPs into four clear areas: Technology management Strategy and planning Enablement and program management Marketing analytics and insights Each pillar is specific enough to guide roles and responsibilities, but flexible enough to adapt.

Finance 130

Finance CMO Marketers Marketing 130

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 128

Transform Customer Journey Analytics Marketers 128

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. These in-store experiences, however, aren’t just offline refuges — they’re part of an omnichannel journey.

Retail 120

Retail Shopper Market Shoppers Advertisers 120

Martech

FEBRUARY 14, 2025

Predictive analytics that supposedly tell you what customers want before they know themselves. Real revenue impact starts with customer acquisition costs. Your predictive analytics should identify high-value prospects across channels. Your CMO dashboard means nothing if sales and finance see different numbers.

Finance 115

Finance Transform Customer Journey Customer Acquisition 115

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% Contributions of analytics to performance remain moderate, however. This compares to a 6.3% Although 73.5%

CMO 130

CMO New Technology B2C Analytics 130

Martech

MAY 14, 2025

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. That means disparate tools and disparate data.

Product 97

Product CMO Analytics Customer Journey 97

Hubspot Marketing

OCTOBER 22, 2024

As a result, customer data is siloed and inaccessible to every team. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. Limited customization. Use case #1: Predictive analytics for campaign performance.

Analytics 121

Analytics Transform CRM Marketers 121

Martech

APRIL 27, 2022

Data and analytics take the guesswork out of marketing. better efficiency), improve customer experience , and understand what channels, touchpoints, and strategies are working. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments.

Analytics 132

Analytics Customer Journey Marketers Marketing 132

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 63

Analytics Customer Acquisition CRM Marketers 63

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

Analytics 120

Analytics Product CMO Marketers 120

Martech

MAY 29, 2025

Google Analytics 4s event-based model captures detailed user interactions across the customer journey. Dig deeper: The real reason marketing measurement keeps failing What to share with the CMO CMOs need metrics tied to business outcomes: Revenue by product/category shows whats performing.

eCommerce 67

eCommerce CMO Customer Journey Analytics 67

Sprout Social

JANUARY 27, 2025

Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers. We worked with marketing analytics to connect our social efforts directly to revenue using Sprouts integration with Salesforce.

Communications 73

Communications CMO Transform Customer Journey 73

Duct Tape Marketing

DECEMBER 20, 2024

From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Try it for free today. Get Started.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Martech

JANUARY 14, 2025

If Meta and Google are your only media buys, then those two platforms analytics can provide a pretty decent view of the impact of that spend to your business. These personalized experiences will be relevant throughout the customer journey and, specifically, for more personalized ads.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

Transform 109

Transform CMO Direct Mail Global Marketing 109

Hubspot Marketing

APRIL 29, 2025

But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. It creates a personalized customer journey that optimizes conversion from each moment and interaction, said Ermakovich. Tim Hanson , CMO at Penfriend, calls this the understanding gap.

Price 110

Price CMO Marketers Marketing 110

Sprout Social

APRIL 29, 2025

We launched game-changing features like Analytics , Employee Advocacy and Customer Engagement. The entire customer journey happens on social. We secured partnerships with Facebook and Twitter (now known as X), networks on their own incredible growth trajectories. Now its impact is quickly bleeding into the actual economy.

Transform 105

Transform CMO Marketing Mix Customer Journey 105

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126

Transform Analytics Marketers Marketing 126

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Personalize the Customer Experience. One of the key topics of discussion? Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Our final word: adopt predictive modeling to personalize customer interactions with all your channels. . Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

SEPTEMBER 2, 2020

An understanding of customer habits and trends. A vision for the end-to-end customer journey that touches everything from customer service to product development. By developing a comprehensive strategy that hits on the CEOs agenda, CMOs become a partner and co-own future growth with key stakeholders.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

APRIL 5, 2022

Running/viewing reports and providing insights based on campaign data and analytics. Measuring customer engagement for each touchpoint (e.g., Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. multi-touch attribution). the sale, lead, or conversion).

Customer 111

Customer CMO Customer Journey Non-Profit 111

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 63

CMO Customer Journey Transform User-Generated 63

Adobe Experience Cloud Blog

MARCH 26, 2019

Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”. Its framework includes a common taxonomy of the journey, metrics and goals, and who in the organization owns various parts of the customer journey. Best Buy’s Playbook For Success.

Transform 133

Transform Customer Branding Finance 133

Martech

JUNE 24, 2024

Customer-Centric Approach: Digital experience transformation requires a customer-centric mindset, where organizations focus on understanding and meeting the evolving needs and expectations of their customers. For this prompt, try selecting the CMO persona. Tone) Please keep responses simple.

Transform 111

Transform CMO Key Performance Indicator Customer loyalty 111

Martech

JULY 22, 2021

Chasing customer-centricity with customer journey analytics solutions. We found interest in these solutions driven by the complexity of the customer journey, a result of the proliferation of devices and customer touchpoints, as well as evolving consumer behavior. Read more here.

CMO 114

CMO Non-Profit Customer Journey Advertisers 114

Martech

DECEMBER 18, 2023

They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Data and analytics: CX transformation programs require a data-driven approach. Context) I’m a CMO for an ecommerce home goods business.

Transform 111

Transform Customer eCommerce Key Performance Indicator 111

Martech

SEPTEMBER 16, 2022

For example, customer journey analytics tools, such as Qualtrics, monitor every customer interaction with a company and analyze how each piece of the journey contributes to action, like a sale, conversion, or request for information. a sale, new customer, conversion, etc.).

Content Marketing 138

Content Marketing Marketers Marketing Customer Journey 138

Lynton Web

NOVEMBER 26, 2024

Align KPIs to Business Objectives and the Customer Journey Your measurement framework must establish clear connections between marketing metrics and overall business goals, ensuring every data point you track contributes to organizational success. Cross-departmental collaboration strengthens this analytical approach.

Transform 52

Transform Customer Acquisition Marketers CRM 52

Welcome Software

NOVEMBER 12, 2024

Personalization is on the mind of every CMO. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. What are the components of a personalization engine?

Market Segmentation 52

Market Segmentation Price Whitepaper Content Placement 52

Marketing Insider Group

NOVEMBER 16, 2019

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Data and analytics can help you to build better marketing campaigns.

Customer 111

Customer CMO Marketers Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Adobe Experience Cloud Blog

JANUARY 5, 2018

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Question #3: How well are your marketing activities integrated into your customer journey? More comprehensive analytics— 6%. Very well— 4%. Pretty well— 33%.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR eBook 52

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. Headed for the AI enterprise He went on to identify five steps that should lead to the AI enterprise: Building the 360 view of the customer. Delivering AI-powered analytics.

Retail 114

Retail Shoppers B2C CMO 114