Adobe Experience Cloud Blog

MARCH 24, 2017

With more than 5,000 people in one place, marketers will walk away with how-tos and inspiration around how to innovate in two ways: within their current tools and by combining their technology with partners to win more in the Engagement Economy. Innovation Always. The Synergies of AdTech and MarTech.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1%

Transform 118

Transform Marketing Automation Platform CMO Marketing 118

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. Achieving this goal may mean bringing new people on board or developing your current team’s skills.

Transform 131

Transform Management CMO eBook 131

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Through marketing automation, brands can finally reach out to customers with right place, right time marketing content that is personalized to the customer. Marketing automation is creating new roles.

Transform 51

Transform CMO Retail Thought Leadership 51

Sales Force: CMO

OCTOBER 18, 2023

When is it time to check back in, change up your approach, incorporate new technology, or jump on a trend? is about making sure that content reaches them in the right place. AI lead scoring and data analytics drastically reduce the workload required to execute steps 4 and 5 effectively.

Customer 86

Customer User-Generated Marketing Marketers 86

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. You probably have a plan in place to leverage your team and budget to achieve your marketing objectives. Most marketing operations people are not classical marketers, they tend to come from process-oriented or analytic-centric roles. In many cases, data analytics is part of sales operations.

CRM 103

CRM Event Marketing Marketing Marketers 103

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

Martech

FEBRUARY 15, 2024

That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. Q: What was your first step?

Education 124

Education CMO Marketing Marketers 124

Adobe Experience Cloud Blog

MAY 18, 2017

For example, if I think about myself as a consumer, I have recently been targeted (very well, I might add) on Instagram for all types of products and I’ve even purchased some items via their new ‘Shop Now’ feature. How many companies have a team or even a single employee focused on this new technology? Not many, probably.

Thought Leadership 128

Thought Leadership CMO New Technology Marketing 128

Content Marketing Institute

JULY 18, 2018

We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” Re-platforming the magazine’s WordPress site and Google Analytics into the enterprise CMS would take months and hundreds of thousands of dollars. The audience promotion and development plan, along with the analytics plan, were sidelined.

Content Marketing 62

Content Marketing CMO Thought Leadership Marketing 62

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. So, you know, when I talk about drafting, I mean using an AI-based tool to help mock things up, to get placeholders, to get things into a conceptual place. And then I think there’s going to be a little bit of, you know, retaliation against something which is new as well.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Google, Pinterest, and several other companies are also investing in visual search technology. In the future, stores will be more than just a place to do your shopping.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . First, you need to create a business process for reviewing new technologies.

Automobile 78

Automobile New Technology Marketing Marketers 78

Duct Tape Marketing

JUNE 20, 2023

He is co-leader of the McKinsey Digital Practice, a senior partner based in New York, and a member of McKinsey’s Shareholders Council, the firm’s board of directors. Key Takeaway: Digital transformation requires organizations to rewire their processes and operations, leveraging new technologies to achieve value. Yeah, yeah.

Transform 65

Transform Finance Energy Customer 65

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link]. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Transform Marketing Marketers 145

Unbounce

AUGUST 16, 2023

I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. I’ve got some news. They’ve got to deliver revenue, performance measurement, analytics, forecasting, and so on. Do we slow down so that we put in place a transition process?

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% ” Marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. How can investing in new technology empower your content marketing strategy even more?

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144