Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Temper the reality distortion field. Stay on target.

Transform 106

Transform CMO Whitepaper Marketing 106

Martech

MAY 13, 2024

Placing Martech and Marketing Ops under marketing allows for a more cohesive and coordinated approach to leveraging technology and optimizing marketing operations. For this prompt, try selecting the CMO persona. Context) In addition to your other context, you are CMO for a regional quick-service restaurant chain.

CMO 93

CMO Key Performance Indicator CRM Analytics 93

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. If AI can write, optimize and place content with the guidance of a generalist marketer, why have a content marketing group? Data (not analytics) is also probably safe. Brand/PR will have fewer, higher-skill people.

PR 119

PR Transform CMO Marketing 119

Set Up

MAY 12, 2022

z, and then moved to Unilever where she spent over a decade traveling the world to places like Brazil, the U.K., The Centers of Excellence consists of marketing, digital, insights, analytics, and sales customer-centric. Never miss a CMO Spotlight! After her training, she continued her career at Kraft, now Mondel?z, First Name.

Health 52

Health CMO Pharmaceutical Transform 52

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. 32% of CEOs trust their CMOs. 32% of CEOs trust their CMOs.

CMO 108

CMO Fashion Shipping Finance 108

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Strengthening role for marketing: The pandemic’s acceleration of digital marketing investments has pushed marketing budgets as a percent of company budgets up to the highest level in the CMO Survey history. The post Return to Normalcy?

CMO 130

CMO Analytics Marketing Marketers 130

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter.

Whitepaper 106

Whitepaper Analytics User-Generated Key Performance Indicator 106

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. percent), while having the right operating model is in second place (19.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130

CMO Finance Marketing Marketers 130

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Some 72.2%

CMO 130

CMO B2C Marketing Marketers 130

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

Martech

AUGUST 28, 2023

When I talk to CMOs, they all know it, they all feel it.” Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. That’s a marketer’s tech stack today.”

CMO 96

CMO Marketing Marketers New Technology 96

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. This sets the course for your entire AI-driven strategy. ROI measurement.

Transform 106

Transform Analytics CMO CRM 106

Martech

MAY 14, 2024

While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Marketing 114

Marketing Marketers Finance Customer loyalty 114

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? Here is a guide to help CMOs build and execute a data strategy that bears fruit. 1. If not, why bother collecting data in the first place?

CMO 161

CMO Thought Leadership Marketing Marketers 161

Martech

JANUARY 30, 2024

From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction. More technology.

Customer 99

Customer Finance PR CMO 99

Econsultancy

MAY 11, 2022

However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. “There’s so many different ways you can use data and analytics along the consumer journey,” Weir said.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Litmus

DECEMBER 8, 2020

Wade is a senior strategic consultant for strategic and analytics services at Oracle CX marketing consulting, where he basically works with a wide range of enterprise clients, marketing leaders, to put their data to work, to improve their businesses. Jason Rodriguez: So today I’m chatting with Wade Hobbs. Wade Hobbs: For sure.

Analytics 84

Analytics CMO Retail Email Marketing 84

Rock Content

MARCH 22, 2024

Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to what you already have in place? Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. What follows depends on your approach.

Customer loyalty 78

Customer loyalty Marketing Marketers CMO 78

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. As a CMO or marketing leader, it is important to recognize the strategic value of programs and champion their adoption across your organization.

Management 103

Management Product Key Performance Indicator CMO 103

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. With customer demands for digital experiences growing, marketers have been placed in a stronger position to deliver this value. companies, 94.5% of whom are VP-level or higher.

Transform 130

Transform CMO B2C Digital Marketing 130

Martech

SEPTEMBER 2, 2021

While the squeeze was felt across all industries, Gartner notes the possibility that, with the increasing importance of digital engagement, budget might have been moved from the CMO to the Chief Digital Officer, for example, rather than simply cut. CMOs are having to square the circle this year. Why we care.

Real Estate 118

Real Estate Transform CMO Marketing 118

Orbit Media Studios

FEBRUARY 28, 2024

These are places where the flow of visitors stops because the page is blank. Here I did it in old school Universal Analytics because we haven’t created this event in GA4. The bottom of the blog detail template is also a great place to offer content in another format. They land on a page and begin navigating around your website.

eCommerce 131

eCommerce Shipping Analytics Place 131

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Martech

MARCH 11, 2022

He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Until the start of the pandemic, there was a CMO in place and CX was separate. When that CMO left, the business decided what was the right structure for the future.

New Markets 105

New Markets Finance Customer CMO 105

Sales Force: CMO

JULY 19, 2021

The biggest business discussions right now are taking place around how (and when) we should head back to the office. To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. JD Dillon, CMO, Tigo Energy.

CMO 97

CMO Energy Health B2C 97

Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Editorial Director. Why we care. Read more here.

CMO 109

CMO Customer Journey Non-Profit Advertising 109

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 62

CMO Key Performance Indicator Customer Journey Marketing Strategy 62

Search Engine Land

DECEMBER 4, 2023

Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. This is especially true because we used color coding whenever we placed an internal link. When it comes to organizing, cleaning, and analyzing data, Microsoft Excel and Google Sheets have stood the test of time.

SEO 122

SEO User-Generated Analytics CMO 122

Martech

OCTOBER 13, 2023

“Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. Pepsi CMO Todd Kaplan at DPAA Summit. Experiential culture.

CMO 119

CMO Advertising Advertisers Retail 119

Martech

MARCH 18, 2022

Are you looking in the wrong place? The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Promotion was just one part of the “Four Ps”— product, price, place and promotion”, a concept developed in the 1950s to describe marketing, Brenner explained. Brenner continued.

CMO 122

CMO Marketing Marketers Law 122

Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. It’s critical for clients who want to source and streamline projects and campaigns in one place. Now, that time seems as quaint as the three-martini lunch.

Transform 105

Transform Marketing Marketers PR 105

Martech

AUGUST 30, 2022

Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference. The trust center is a self-service hub that places customers in the driver’s seat so they won’t get information overload.

Customer 103

Customer Branding CMO Analytics 103

Martech

FEBRUARY 9, 2024

It’s not that web analytics were new at the time, but financial services companies were maybe behind the curve a little bit — partly because of being a heavily regulated industry. I did my own research on web analytics and Google Analytics. I was curious if anybody was actually reading what we were putting out there.

Finance 83

Finance New Technology CMO Analytics 83

Hootsuite

OCTOBER 23, 2023

That’s why the ones that are naturally curious about all things social, have the desire to always learn and improve, and most importantly place creativity at the forefront of their values will succeed in the role.” This person should know all (or most) social ads dashboards like the back of their hands.

Copywriting 81

Copywriting CMO Influencer Marketing Analytics 81

Adobe Experience Cloud Blog

JANUARY 20, 2015

Google is well placed. AOL is well placed. Others are vying for a place. And it enables a tremendous amount of analytics to be done with that data because as pushing out ads and content becomes automated, datasets are created that are much easier to understand. The market places a huge value on growth.

CMO 134

CMO Automobile Customer loyalty Marketing 134