Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1%

Transform 117

Transform Marketing Automation Platform CMO Marketing 117

Rock Content

DECEMBER 11, 2020

They talk about innovations on the market, the role of technology, stats to prove their points, digital transformation , and more. It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. This one covers everything from brand publishing to storytelling and SEO.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. As a CMO, I find it incredibly valuable to take a break from metrics and hard numbers to remind myself that the true roots of marketing lie in effective storytelling.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Build new, repeatable processes around lead nurturing. Hire for or create new roles and skills.

Transform 131

Transform Management CMO eBook 131

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. He is the co-author of Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI.

Transform 64

Transform Finance Energy Customer 64

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Marketing automation is creating new roles.

Transform 51

Transform CMO Retail Thought Leadership 51

Martech

APRIL 27, 2022

New technologies surface insights faster and create the opportunity to visualize and share data. Data and analytics take the guesswork out of marketing. Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments.

Analytics 128

Analytics Customer Journey Marketing Marketers 128

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SUPERWEEK is an annual five-day conference completely focused on digital analytics.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Strategic Marketing Transformation. Source: [link].

Market Trends 145

Market Trends Transform Marketing Marketers 145

Unbounce

AUGUST 16, 2023

I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. I’ve got some news. They’ve got to deliver revenue, performance measurement, analytics, forecasting, and so on. Welcome to Unprompted, a podcast about AI marketing and you. That is a pedigree if I’ve ever heard one.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% However, it appears that marketers plan to prioritise this investment in Artificial Intelligence tools (47%) more than in customer analytics (45%) or customer satisfaction (43%). of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52