Backlinko

JULY 22, 2024

Making it easier for you to design and customize sites. And limit it to 15 characters or fewer so it’s easy for customers to type. Then, customize it to make it your own. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords.

SEO 116

SEO Law User-Generated Analytics 116

Martech

MAY 5, 2025

Instead of asking an analyst for this data, they self-start to use AI-driven analytics to find the answers on their own. That means defining KPIs, customer journey impact, and personalization goals before determining the messaging or marketing campaign to get you there. Marketing is no different. Its the outcome that matters.

Transform 102

Transform Traditional Marketing Copywriting Marketing 102

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics. Look for agencies with expertise in branding, UX, SEO, copywriting and development. Your website is more than a digital brochure.

Transform 129

Transform SEO Copywriting User-Generated 129

Sprout Social

JANUARY 22, 2025

The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. The more you establish yourself, the more credible you look and the easier it is to win new targeted customers. This is where your LinkedIn analytics and tools like Sprout Social can really help.

Marketing Strategy 130

Marketing Strategy Content Marketing Thought Leadership Marketing 130

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. My agents handle: ICP (ideal customer profile) building.

Transform 129

Transform Marketing Marketers Copywriting 129

Unbounce

JANUARY 6, 2025

From there, youll be able to build funnels that consistently convert visitors into leads , and leads into customers, both short-term and over the long haul. A landing page funnel guides potential customers through your sales process. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

MAY 27, 2022

His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. I got a job as a copywriter at a small digital marketing agency near Austin to get my foot in the door. It’s exhausting. Processing.Please wait.

Analytics 121

Analytics Copywriting Marketing Marketers 121

Hubspot Marketing

JULY 16, 2024

Here’s the prompt that I used: “Create an SEO meta description of no more than 120 characters for the following article [link] Include the primary keyword ‘ChatGPT customer service,’ along with a call to action.” That’s what copywriter and digital marketer John Paul Hernandez , does. " It will save you an awful lot of time.

SEO 137

SEO User-Generated Transform eCommerce 137

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? Your copies will not attract potential customers, no sales and no income. It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 130

Copywriting Energy Retail Analytics 130

Digital Marketer

MAY 23, 2022

It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. You shouldn’t chase new customers until you’ve already optimized everything you can inside your sales funnel. It’s their entire customer journey. First know what your customer expects.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

AWeber

SEPTEMBER 3, 2024

It's one of the top reasons our customers give us for letting their email marketing flatline. Copywriter extraordinaire Eddie Shleyner said , "AI may eventually replace some writing. Brainstorming Technique #5: Challenger Make a list of your assumptions (about your customers, your content , your format, etc.) Sound familiar?

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Orbit Media Studios

DECEMBER 17, 2024

We want to identify a variety of watering holes where these potential customers learn, engage and interact with each other, so we can target and build relationships with them. If you use ChatGPT, you can create a custom GPT and give it lots of articles. Its based on the revised outline from the previous prompt.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Hubspot Marketing

NOVEMBER 29, 2024

I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve. This could lead to lackluster sales, financial failure, and potential customers who are still suffering from their original problems.

Product Marketing 106

Product Marketing Product Management Marketing 106

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Increase customer lifetime value (CLTV). Reduce customer churn.

Customer 145

Customer Copywriting Marketing Marketers 145

Buffer Marketing

JULY 22, 2024

For instance, your potential customers might use both Facebook and X (formerly Twitter). The former guarantees you reach new customers, while the latter relies on social media algorithms to do the job for you. This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Request a demo to learn more.

SEO 90

SEO Price User-Generated Analytics 90

AWeber

MAY 11, 2025

Copywriting: Expect copywriting to cost between $50-$500 per campaign if you outsource. Outsourcing design or copywriting increases your total, but can also improve results. But this usually includes copywriting, design, testing, and deliverability optimization. Copywriting: In-house (no extra cost).

Email Marketing 52

Email Marketing Copywriting Price Marketing 52

Hubspot Marketing

DECEMBER 10, 2024

All of these businesses sell custom song lyrics prints. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). But many of us never make it past that first page, making it essential for brands looking to reach new customers to get closer to the top of the SERP rankings.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

APRIL 29, 2025

But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Agentic AI offers marketing teams freedom from draining, repetitive work tasks like drafting social copy, pulling reports, or triggering customer messages.

Price 109

Price CMO Marketing Marketers 109

Hootsuite

APRIL 22, 2025

Build community and gather customer feedback? Does your data line up with the customers you want to attract? Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. Use the power of automation to serve customers without taking up more time. Capture B2B leads?

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

NOVEMBER 11, 2024

Your brand identity gives your business a distinctive, cohesive look, and it communicates your values to customers and stakeholders. As you build customer trust, your name will represent that trust — and if you lose that trust, your brand name will represent that, too. Large, well-established brands often have custom typefaces.

Branding 109

Branding Gen Z User-Generated Copywriting 109

AWeber

JANUARY 9, 2024

5 - Unlock the power of copywriting psychology Boost your open rates and conversions by leveraging proven copywriting techniques when writing nurture email subject headers and CTAs. Try the “sell me a pencil” copywriting exercise: Grab the nearest object (or pencil) and make a list of 3 things it does to make your life better.

Customer 115

Customer Copywriting Email Marketing User-Generated 115

Hubspot Marketing

APRIL 22, 2025

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. Telling stories and sharing the voice of the customer can also connect you to the audience. Audit your emails by looking at analytics regularly.

Email Marketing 65

Email Marketing Copywriting Marketing Marketers 65

Hubspot Marketing

JANUARY 22, 2025

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. So, just like a clean water supply sustains growth in nature, optimizing your critical landing pages sustains growth by providing a constant flow of good traffic, and nurturing your best prospects into customers.

Place 120

Place User-Generated eBook Marketing 120

Buffer Marketing

JANUARY 30, 2025

Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions. If educational carousels drive conversions, create more of them. Use AI to boost your content creation AI can help speed up the creative process without replacing your unique voice.

User-Generated 98

User-Generated Education Analytics Thought Leadership 98

Search Engine Land

JULY 22, 2024

Make sure to understand where and how conversions relate to your customer journey. Should you test making your customer journey uglier? You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. But direct traffic can hide returning customers, who will show higher conversion rates.

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Marketing Insider Group

JUNE 2, 2021

Today’s customers won’t buy your product simply because you paid a fortune for a flashy ad. 3 ingredients drive customers’ buying decisions: Emotion: Your brain’s emotional side processes information 5 times faster than its rational side. Copywriting for Beginners by Skillshare. Why Should I Learn Content Marketing?

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Copywriting. Web analytics. Copywriting. UX copywriting. Google Analytics.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Source: SuperOffice. the right products and services.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

OnDemand CMO

DECEMBER 19, 2022

This is also why ongoing customer and client communications are so important; it truly is an art form, and one newer or expanding companies sometimes have difficulty mastering. Our Customer Base Has Plateaued . Our Customer Base Has Plateaued . Always trust the numbers! Lead Generation is Waning. Download Step 7 Now: Name *.

Communications 83

Communications Customer Copywriting CMO 83

Martech

MARCH 13, 2024

Today’s AI applications In our marketing organization, we’re using AI in various areas, including copywriting, image generation, ideation, mood boards, tagging metadata and storyboards. This has resulted in more engaging and targeted customer experiences. We recognize this is a journey and are only at the starting line.

Transform 125

Transform Copywriting Market Trends Analytics 125

Hubspot Marketing

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. In other words, your blog marks the start of a relationship with your customers. Your blog introduced their customers to your brand.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Copywriting. Analytics and reporting. Copywriting. Social media management requires creating lots of captions, so copywriting is key. Download them now. What is a freelance social media manager?

Management 144

Management Copywriting Real Estate Logistics 144

Set Up

APRIL 1, 2025

that felt like it was custom made just for you. The care for the customer should always be a brands priority. Carothers also digs into how predictive analytics is reshaping the buyer journey by providing marketers with every detail about their consumers behavior. Hyper-Personalization: Helpful or Intrusive?

CMO 59

CMO Copywriting Shipping Analytics 59