Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics. Look for agencies with expertise in branding, UX, SEO, copywriting and development.

Transform 130

Transform SEO Copywriting User-Generated 130

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management 58

Management CRM Price Analytics 58

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. It’s exhausting. What do you enjoy most about marketing?

Analytics 122

Analytics Copywriting Marketing Marketers 122

Backlinko

JULY 22, 2024

GBP is a free tool by Google that allows you to manage your local business’s online presence across Google Search and Maps. Accept Google Analytics Terms of Service Agreement. Choose one that matches your technical skill level and business needs. For example, many website builders offer drag-and-drop editors. Then, scroll to “ Next.”

SEO 116

SEO Law User-Generated Analytics 116

Martech

MAY 5, 2025

However, a Positionless Marketer needs to focus first on self-development, including self-discipline, strategic thinking, and time management before being able to master cross-functional execution. Instead of asking an analyst for this data, they self-start to use AI-driven analytics to find the answers on their own.

Transform 103

Transform Traditional Marketing Copywriting Marketing 103

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Copywriting. Analytics and reporting.

Management 144

Management Copywriting Real Estate Logistics 144

Sprout Social

AUGUST 17, 2021

It includes content planning, measuring analytics, copywriting and design, and more. Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Sprout Social.

Management 143

Management Price User-Generated Copywriting 143

Unbounce

JANUARY 6, 2025

Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel.

Price 111

Price User-Generated Copywriting Analytics 111

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Request a demo to learn more.

SEO 90

SEO Price User-Generated Analytics 90

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 131

Copywriting Energy Retail Analytics 131

Hubspot Marketing

JULY 16, 2024

Let’s take the keyword “data management consultant” to see what ChatGPT will suggest. To make it easier, I’m going to give it a bit of context on what the topic idea is for: “I run a software agency and would like to rank for the term “data management consultant.” Data consultancy is one of my company's services.

SEO 136

SEO User-Generated Transform eCommerce 136

Buffer Marketing

JULY 22, 2024

This objective will dictate what types of ads you run, what copywriting you use for your ad copy, and more. The 5 components of social media advertising Different social networks have different components in their ads manager. Image Source The options look similar in Instagram advertising (within Meta Ads Manager).

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager? What do social media managers do? No thanks – kuwtkclips0.

Management 121

Management Copywriting User-Generated Communications 121

AWeber

MAY 11, 2025

Copywriting: Expect copywriting to cost between $50-$500 per campaign if you outsource. List Cleaning/Management: Cleaning your list regularly can cost around $5$15 per 1,000 contacts (typically done quarterly). Agency Management: Working with an agency for strategy and execution? Copywriting: In-house (no extra cost).

Email Marketing 52

Email Marketing Copywriting Price Marketing 52

Hootsuite

APRIL 22, 2025

To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. text posts, photos, videos) Paid, or boosted, content (e.g, It’s so easy.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Jason Schemmel , social media manager, Harper Collins Christian Publishing.

Analytics 110

Analytics Copywriting B2C Education 110

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries. What is an average social media manager salary? Let’s look at how all this change impacts base pay for social media managers of all stripes.

Management 130

Management Manufacturing Finance Copywriting 130

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. The following list of social media manager interview questions is a great place to start. Organization and time management.

Management 119

Management Communications Analytics Copywriting 119

Buffer Marketing

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Management 113

Management Price CRM Social Media Marketing 113

SocialPilot

MAY 27, 2025

Social Media Content Creator vs. Social Media Manager vs. Influencer In the social media space, roles often overlap, and job titles can be confusing. Many businesses mistakenly think they need an influencer or a social media manager when what they actually need is a social content creator. Lets break it down.

Thought Leadership 80

Thought Leadership Social Media Marketing Communications Management 80

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills. Communication.

Management 112

Management Copywriting Communications Social Media Marketing 112

Hubspot Marketing

APRIL 29, 2025

Agentic AI builds on that foundation managing the workflows within the team and executing actions with much less human involvement. This could be A/B testing or copywriting for emails. For marketing, the company highlights its AI Lifecycle Marketing Agent , focused on customer research and outreach management.

Price 110

Price CMO Marketing Marketers 110

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Content management systems (CMS). Image and file management. Project Management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management 145

Management Marketing Marketers Inbound Marketing 145

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in.

SEO 129

SEO Gen Z Finance Transform 129

Hubspot Marketing

NOVEMBER 11, 2024

Daniel Ocock , the managing director of Vie Design , says that he thinks of shapes as “the secret language of design; they say a lot without saying anything at all.” Those words should exude your brand purpose — perhaps your brand is helpful, kind, friendly, witty, analytical, factual, academic, or youthful.

Branding 107

Branding Gen Z User-Generated Copywriting 107

Hubspot Marketing

JANUARY 22, 2025

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. You can use headings and subheadings to divide content into manageable chunks. For instance, a SaaS product might show badges for SOC 2 or ISO 27001 compliance for information security management.

Place 119

Place User-Generated eBook Marketing 119

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.

Digital Marketing 26

Digital Marketing PR Analytics Copywriting 26

Backlinko

MAY 12, 2025

PPC Tool Best for Price Semrush Advertising Toolkit All-in-one PPC campaign management Starts at $139.95/month. Google Ads Editor Bulk editing & offline ad campaign management Free Optmyzr Enterprise-level PPC automation and tracking Starts at $249/month. Lets say you’re managing PPC for Monday.com.

Price 81

Price Copywriting Advertising Advertisers 81

Hubspot Marketing

APRIL 22, 2025

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. B2B Email Marketing Tips from the Experts Ive managed email marketing at a startup, a financial services company, and a university. List management is the boring part.

Email Marketing 64

Email Marketing Copywriting Marketing Marketers 64

Vertical Response

JUNE 16, 2024

What is a community manager? A community manager builds, maintains, and nurtures a brand’s online community. This article explores the key skills and responsibilities of a successful community manager. This article explores the key skills and responsibilities of a successful community manager.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Buffer Marketing

JANUARY 30, 2025

Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions. " [Link to interview] 3.

User-Generated 99

User-Generated Education Analytics Thought Leadership 99

Duct Tape Marketing

JANUARY 6, 2021

The Ultimate Guide to Finding and Hiring a World-Class Marketing Manager written by Kyndall Ramirez read more at Duct Tape Marketing. As the business owner, your attention should be focused on leading, pitching your products/services, and managing your big picture operations. . What a Marketing Manager does.

Management 94

Management Copywriting Marketing Marketers 94

Search Engine Land

JULY 22, 2024

This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Generic: 6.1% Brand: 27.8% As you can see, conversion rates vary greatly depending on the audience.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. A social media workflow is a system for managing your social media post creation, publication, and promotion. Copywriting: Writing captions or campaign slogans.

Copywriting 145

Copywriting Social Media Marketing User-Generated Management 145