Sprout Social

DECEMBER 6, 2018

This is the challenge for marketers – how to capture the attention of the right audience at the right time and be so compelling that viewers stop and take notice. First, create that compelling copy; second, find out where the right audience is and target them; third, do the analytics and determine what is working and what is not.

Copywriting 111

Copywriting Entertainment Advertising Advertisers 111

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketers Marketing 97

Orbit Media Studios

DECEMBER 17, 2024

You are an expert SEO copywriter, skilled at making copy edits that improve the search rankings of webpages by incorporating keyphrases and indicating relevance. You are an SEO copywriter, skilled in improving the relevance of pages through semantic SEO. Analysis of social media data AI can analyze social media performance data.

Thought Leadership 110

Thought Leadership Copywriting SEO Marketing 110

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 131

Copywriting Energy Retail Analytics 131

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Now I’ll show you how to optimize your funnels by mixing a little bit of copywriting know-how with data and analytics. Nicola Moors ?.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Of course, thats a massive generalization. Try it today.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

MAY 3, 2017

32 Free Marketing Courses to Take in 2017. Inbound Marketing Certification " by HubSpot Academy. Content Marketing Certification " by HubSpot Academy. Internet Marketing for Smart People " by Copyblogger. Viral Marketing and How to Craft Contagious Content " by Coursera. " Content Marketing " by QuickSprout.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Hootsuite

OCTOBER 30, 2024

Social media management is the process of planning, creating, and managing content across platforms like TikTok , Facebook , Instagram , X (formerly Twitter) , LinkedIn , Pinterest and YouTube. Review your existing audience If you already have a social media presence, take a look at who’s following you.

Management 123

Management Entertainment User-Generated Analytics 123

SocialPilot

MAY 27, 2025

Role Core Focus Responsibilities Best For Content Creator Content Production (bringing your campaigns and brand story to life) Creating visuals, video, captions, and social-first assets. Social Media Manager Strategy & Management (manage the strategy and channels) Scheduling, reporting, analytics, paid social, and community engagement.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Backlinko

JUNE 23, 2025

View each tool’s highlights here: What Are the Best AI Marketing Tools? Scaling high-performing ads $39+/month HubSpot AI marketing automation $20/month/seat 1. Flick Best for social media marketing on a budget Price: $18+/month; 7-day free trial available Want to look like you have a full content team without paying for one?

User-Generated 85

User-Generated Price Marketers Marketing 85

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. Copywriting. Copywriting.

Management 144

Management Copywriting Real Estate Logistics 144

Hubspot Marketing

DECEMBER 26, 2022

While the skills associated with creativity, negotiation, stress management, communication, and public speaking are usually considered " soft skills ," categories like technology and analytical thinking involve technical skills. Copywriting. Social media marketing. Email marketing. Web analytics.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 142

Social Media Marketing Price Marketers Marketing 142

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Buffer Marketing

JANUARY 30, 2025

Try AI tools for: Content ideas: Generate post topics, video scripts, or social media captions. Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions. If educational carousels drive conversions, create more of them.

User-Generated 94

User-Generated Education Analytics Thought Leadership 94

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Copywriting for Beginners by Skillshare. Copywriting basics. after the free trial.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Hootsuite

MAY 1, 2023

The ten steps of a basic social media workflow are: Ideation: Coming up with ideas for your posts or social media campaigns. Copywriting: Writing captions or campaign slogans. This includes copywriting and graphic design. Here are the best social media workflow tools to help you get started.

Copywriting 145

Copywriting Social Media Marketing Management User-Generated 145

Unbounce

MAY 16, 2023

Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the best AI social media tools? What is AI for social media? What is AI for social media? Let’s get into it.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 71

Video Marketing Social Media Marketing Marketing Marketers 71

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to read first: Building your social media marketing strategy for 2022.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Sprout Social

SEPTEMBER 18, 2023

Marketing budget breakdown When crafting a comprehensive marketing budget, enterprises need to consider various categories that cover both marketing talent and technology. You will need to assign a budget for content creation as well as ad campaigns in case you’re looking into paid marketing.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Sprout Social

AUGUST 17, 2021

Social media marketing involves much more than just posting on social media. It includes content planning, measuring analytics, copywriting and design, and more. And, just like with every piece of social media management , your community managers need the proper tools to see success.

Management 142

Management Price User-Generated Copywriting 142

Sprout Social

FEBRUARY 6, 2017

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them. Why You Should Measure Social ROI.

Social Media Marketing 112

Social Media Marketing Analytics Whitepaper Copywriting 112

Hootsuite

MARCH 31, 2022

Facebook analytics tools. Hootsuite Analytics. If you’re looking for a Facebook tool that can help you better understand your target audience and what they’re looking for on social, this one’s for you. Hootsuite Analytics gives you real-time results, insights into trends, and team metrics. Post reach.

Analytics 145

Analytics Copywriting Law Advertising 145

Exposure Ninja

JUNE 23, 2022

Google Digital Garage teaches you the fundamentals of digital marketing and provides a general certification covering building your online presence, analysing performance, setting your website and business goals and much more. What Are the Best Free Online Digital Marketing Courses? Free Search Engine Optimisation Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Analyze and summarize large data sets Social media produces an almost infinite amount of data far more than any human could possibly process, let alone analyze. Try it free today.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Neil Patel

MARCH 14, 2023

In today’s digital age, social media has become an integral part of our daily lives. Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. seconds and is steadily declining.

Gen Z 126

Gen Z Copywriting Analytics User-Generated 126

Orbit Media Studios

MAY 24, 2023

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Taylor is often challenged to translate their digital marketing efforts into concrete KPIs.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Hootsuite

OCTOBER 23, 2023

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team.

Copywriting 113

Copywriting CMO Influencer Marketing Analytics 113

Buffer Marketing

JULY 4, 2023

So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned they were looking for a copywriter.

Copywriting 109

Copywriting Entertainment Education Analytics 109

Hubspot Marketing

MAY 3, 2023

Reporting and analytics. Automatically generate reports to track SEO performance with analytics tools such as Google Analytics, Google Data Studio, and others. Best for: Digital marketing agencies, ecommerce sites, and businesses looking for comprehensive SEO analytics. Alternatives: Clearscope, Frase.

SEO 125

SEO Price Copywriting User-Generated 125

Buffer Marketing

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Management 113

Management Price Social Media Marketing CRM 113

Sprout Social

JANUARY 20, 2022

Set up your social analytics before you get started! Perhaps the biggest upside of running social campaigns is creative freedom. Check out our social media campaign templates to create a custom timeline for your next campaign. Chances are your social media marketing campaign spans multiple channels, right?

Analytics 142

Analytics Copywriting Communications Management 142

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 133

Price User-Generated Copywriting Marketers 133

Sprout Social

MAY 25, 2016

If you’re not ready to commit, here are 11 free email marketing tools and solutions for some of the problems you may still face while using your ESP (and some problems you didn’t even know you had): Copywriting Tools. You think your copywriting is clear and conversational? Raven URL Builder for Google Analytics.

Email Marketing 111

Email Marketing Copywriting Marketers Marketing 111

Sprout Social

AUGUST 24, 2022

For example, Raven Gill , Social Media Manager at Communicators Group , a full service marketing agency, meets with her creative team on a monthly basis to discuss ways their content calendar will deliver on business goals. Social analytics proficiency. pic.twitter.com/ouftKGhqJS.

Management 120

Management Copywriting User-Generated Communications 120