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How Accurate is Google Analytics? The Average Level of GA4 Inaccuracy. [New Research]

Orbit Media Studios

By Andy Crestodina Every number in your Google Analytics account is wrong. But how inaccurate is Google Analytics? Google Analytics records data when a little bit of Javascript (gtag.js) talks to cookies on the visitors device (_ga, _gid, etc.). You compare Google Analytics to other sources of truth.

Analytics 133
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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

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10 features and capabilities you need in a call analytics platform

Martech

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up! Processing.

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The Future of CRM and Marketing Management: Trends to Watch

Marketing Insider Group

AI in CRM and marketing isn’t new. Predictive analytics that help sales teams act before leads even raise a hand. New privacy laws and cookieless tracking force marketers to rethink how they collect and use data. CRM Isn’t Just for Sales Anymore It used to be a glorified Rolodex for your sales team. More helpful.

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What’s the difference between AdTech and MarTech?

illumin

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Data science Data takes center stage with insights from predictive modeling, advanced analytics, and machine learning driving better decisions. What is Adtech?

CRM 103
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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Whether it’s powering your CRM, supercharging your automations, or fueling your A/B tests, visitor tracking tools play a huge role. Website Visitor Identification Customers.ai

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How much does AI cost? Here are the industry averages

Hubspot Marketing

The Cost of Predictive Analytics Platforms Want to know which products might become holiday bestsellers? Instead of relying on your gut for answers, consider using predictive analytics platforms. Predictive analytics platforms tend to be more affordable than other AI models since they dont need heavy computing power.

Price 91