Martech

NOVEMBER 13, 2024

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Invest in ‘last mile’ analytics The ability to track and attribute marketing efforts to financial results is essential.

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Martech

APRIL 3, 2025

That means aligning creative, media and analytics teams around shared KPIs not just clicks and conversions but also incremental growth across the funnel, new customer acquisition, brand love and loyalty. Prior learnings and insights fuel strategic iteration for the next campaign,product launch or promotion.

Customer Acquisition 90

Customer Acquisition Transform Customer Journey Finance 90

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. With insights from Tooba Durraze , Ph.D.,

Transform 104

Transform CRM Analytics eCommerce 104

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 68

Analytics Customer Acquisition CRM Marketing 68

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 137

Customer Acquisition Health Traditional Marketing Management 137

Backlinko

MARCH 27, 2025

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. In the context of analytics tracking tools, unique pageviews were a Universal Analytics metric. Google Analytics 4 (GA4) doesnt track unique pageviews. Conversion rates arent the only metrics to track either.

Customer Acquisition 91

Customer Acquisition Analytics Entertainment Product 91

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. New campaign goals.

Customer Acquisition 130

Customer Acquisition Retail Shoppers Advertising 130

Martech

DECEMBER 2, 2024

Customer surveys: Conduct surveys to gather insights from customers about their purchasing decisions. Ask questions related to how they learned about your product and whether marketing influenced their decision to buy. Customer acquisition cost (CAC): Cost to acquire a new customer in both groups.

User-Generated 119

User-Generated Marketing Retail Marketers 119

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Understanding the specific consumers most inclined to be interested in your product or service helps create campaigns that are more engaging and relevant.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Hubspot Marketing

DECEMBER 23, 2024

Quite a fascinating discovery and I think this could make a huge difference in our productivity and overall effectiveness as marketers. A great example of AI-powered email personalization: Revolve boosted its email effectiveness using Cordial AI and 16 data points to tailor recommendations for each customer.

Transform 119

Transform User-Generated Marketing Marketers 119

Hootsuite

NOVEMBER 7, 2024

Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. Brand loyalty is the connection between a brand and a customer that drives someone to make repeat purchases from a specific brand.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Welcome Software

JULY 7, 2025

Why most customer retention strategies fail Most companies approach customer retention in fundamentally flawed ways that guarantee mediocre results. The analytics-only approach Teams build sophisticated churn prediction models and create beautiful dashboards that track engagement metrics.

Customer 52

Customer Customer Acquisition Customer Journey Education 52

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. Collect data and segment your customers.

Customer Acquisition 98

Customer Acquisition Price Customer Journey User-Generated 98

The Marketing Operations Leader

MARCH 25, 2025

It includes aligning with leadership, conducting market and trend research, capturing voice of customer insights, and mapping out team structure and resourcing. Includes setting KPIs, forecasting targets, aligning with GTM, sales, and product, and prioritizing through an OKR framework. Sign up here. Leslie K. Brooke Heron Read more

Marketing Strategy 130

Marketing Strategy Customer Acquisition Marketing Marketers 130

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership 94

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 94

Litmus

SEPTEMBER 25, 2024

Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way. Quick tip: Don’t be shy about showcasing customer testimonials—video or written, these stories build trust and give prospects confidence in your brand.

Management 99

Management Marketing Marketers CRM 99

Customers.ai

NOVEMBER 18, 2024

Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts. Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. The result?

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. How to Use It Product: What exactly are you selling? Traditional Marketing Models 1.

Marketing 122

Marketing Marketers Price User-Generated 122

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 96

Health Customer Journey User-Generated Marketing 96

The Marketing Operations Leader

APRIL 15, 2025

7️⃣ LTV:CAC by Initiative This compares lifetime value to customer acquisition cost across different marketing plays (e.g., Helps assess whether your team is building the right relationships and achieving sufficient coverage across buying committees. 1:1 ABM, field marketing, content syndication).

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Valued customers see the brand as a partner, forming a deeper emotional connection.

Customer 110

Customer Price Customer Acquisition Customer loyalty 110

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Coordinate content creation Influencers know their audience well.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketing Marketers 97

Buffer Marketing

MARCH 5, 2025

Look at your social media analytics and also reflect intrinsically on what you think worked the best for you. Are you focusing on customer acquisition? Or do you want to retain existing customers? But if you want to generate leads for your digital products as a creator, you’ll create more selling-related content.

Social Media Marketing 118

Social Media Marketing Marketing Strategy Marketing Marketers 118

Marketing Insider Group

SEPTEMBER 9, 2024

Quick Takeaways A sales funnel guides prospects from awareness to action, helping convert them into paying customers. Monitoring conversion rates, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Average Order Value (AOV) helps gauge your funnel’s profitability.

Customer Acquisition 125

Customer Acquisition User-Generated CRM Analytics 125

Backlinko

FEBRUARY 7, 2025

These insights support tactical decisions in product development, marketing, and other goals. He explains how he uses platforms like G2 and Trustpilot to capture the voice of the customer: “Monitoring customer reviews highlighted how a competitor’s customers complained about hidden subscription fees.

Price 95

Price Customer loyalty Food Market Research 95

Litmus

OCTOBER 31, 2024

Slow email production and iteration : Spending time gathering data for a personalized lifecycle email delays production schedules and makes routine tasks like A/B testing cumbersome. Awareness : Introduce potential customers to your brand, product, or service. Data quality and hygiene Good in, good out.

CRM 90

CRM Management Email Marketing Transform 90

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This framework will work well for entrepreneurs , business owners , startup founders , product managers , creators , and marketers. and look up your product category.

Customer Acquisition 125

Customer Acquisition Price Non-Profit SEO 125

Search Engine Land

AUGUST 12, 2024

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. Leverage data and analytics Use data to track key performance indicators (KPIs) across all stages of the funnel and adjust strategies accordingly.

Key Performance Indicator 85

Key Performance Indicator Advertising Advertisers Analytics 85

Set Up

JULY 16, 2025

Whether you're entering a new market, launching a product, growing revenue in a key segment, or strengthening retention, your marketing investments should directly support these outcomes. For example, imagine you’re exploring agency support for media strategy, creative production, analytics, and campaign execution.

Finance 52

Finance Customer Acquisition PR Marketing 52

Use Insider

SEPTEMBER 13, 2024

It boasts features such as advanced segmentation, real-time personalization, and robust analytics, empowering businesses to create highly targeted and impactful email campaigns. Personalized Recommendations: Suggest products based on user preferences, purchase history, and predictive behavior.

Customer 52

Customer CRM User-Generated Transform 52

Martech

JANUARY 8, 2025

Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. Create a killer FAQ page, add in-depth product demo videos and sprinkle case studies or testimonials throughout your website. But then silence.

CRM 125

CRM Customer Acquisition Analytics Communications 125

Martech

JUNE 9, 2025

As marketing teams scale their ambitions, expand channels and accelerate production, the operational layer supporting creative work has become vastly more complex. Disconnected workflows: Standardized deployments rarely reflect the complex, multi-tool environments common in creative production. Creative software for production.

Transform 67

Transform Customer Acquisition Shipping Management 67

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? By reminding customers ahead of time, you avoid surprises and add extra value. Example: We noticed youve been checking out [product]. Thanks for your patience!

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

SocialPilot

JANUARY 27, 2025

Showcase reviews on key pages like home page, product pages, and checkout pages to build trust at every stage of the customer journey. Use engaging video testimonials to create a deeper emotional connection with potential customers. Social Proof Attracts New Customers All your marketing material, such as blogs, ads, etc.,

Customer 64

Customer Transform Shoppers Customer loyalty 64

Hootsuite

JULY 15, 2025

URL shortener allows you to track clicks in Hootsuite Analytics , without setting up any additional tracking. These KPIs are especially useful if you’re trying to grow your audience, launch a new product, or build name recognition in a competitive space. 1 Analytics Tool for Growth Beautiful reports. Using the Ow.ly Clear data.

Analytics 61

Analytics Key Performance Indicator Marketing Marketers 61

Lynton Web

JANUARY 27, 2025

Lead Assignment Analytics Understanding lead distribution patterns helps optimize your franchise network's effectiveness. While having the right metrics in HubSpot is crucial, the actual value comes from how you structure, present, and act on this data through the platform's customizable dashboards and analytics tools.

Transform 52

Transform Key Performance Indicator Health Customer Acquisition 52