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How search analytics can tailor messaging and maximize performance

Martech

Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. Search analytics are still a powerful tool for that — just not in the traditional sense. Search data can show you: The specific problems your customers are trying to solve.

Analytics 124
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?

Analytics 118
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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.

Analytics 128
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How Accurate is Google Analytics? The Average Level of GA4 Inaccuracy. [New Research]

Orbit Media Studios

By Andy Crestodina Every number in your Google Analytics account is wrong. But how inaccurate is Google Analytics? Google Analytics records data when a little bit of Javascript (gtag.js) talks to cookies on the visitors device (_ga, _gid, etc.). You compare Google Analytics to other sources of truth.

Analytics 132
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15 TikTok analytics tools that do the math for you

Hootsuite

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 114
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7 proven strategies for effective B2B customer retention

Martech

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. Give me leads. ” 3.

Customer 135
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12 ways to use a customer data platform

Martech

Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.

Customer 126