Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.

Customer 124

Customer Customer loyalty Customer Journey Analytics 124

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Analytics 111

Analytics Key Performance Indicator Transform User-Generated 111

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. 5 ways to build trust and respect customer privacy 1. This isn’t confined to any one industry.

Customer 123

Customer Transform Retail Finance 123

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics 102

Analytics Price Law User-Generated 102

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 94

Analytics Social Media Marketing Place Marketing Strategy 94

Hubspot Marketing

JANUARY 22, 2025

How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. Testimonials and (honest) reviews are great places to begin.

Place 119

Place User-Generated eBook Marketers 119

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 126

Customer Direct Mail Transform Health 126

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer? A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 111

Customer Price Customer Acquisition Customer loyalty 111

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Knowing nothing else, how would you place a value on this random individual? How much is a random person worth to your business?

Customer 117

Customer Customer Journey eCommerce Analytics 117

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Trade Press Services Newsletter

MAY 1, 2025

Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. Map Out User Journeys With new goals and a fresh perspective in place, remap the key paths users should follow through your updated website. Identify what’s working well and what needs improvement.

User-Generated 207

User-Generated Analytics SEO Promotion 207

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The analytical data guides you in developing targeted content, optimizing marketing approaches, and boosting engagement rates. Take Spotify, for example. The result?

Gen Z 83

Gen Z Customer Whitepaper Analytics 83

Sprout Social

MAY 22, 2025

Lets talk about why your team is still your most powerful resource, and how people will remain at the heart of your AI-powered customer engagement strategy. Understanding AI customer engagement AI customer engagement is the use of artificial intelligence to better support, respond to and understand customers across digital touchpoints.

Customer 96

Customer Customer Acquisition Customer Journey Analytics 96

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

Law 124

Law Analytics Advertising Advertisers 124

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. High search rankings make it easier for potential customers to find you.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. Marketers can use customer data to better understand what customers are looking for next, and plan custom experiences accordingly.

Advertising 110

Advertising Advertisers Analytics Place 110

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Management 138

Management User-Generated Key Performance Indicator Transform 138

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. You might use this term on a location page to target local customers. If they list services, include pricing guides and customer case studies.

SEO 100

SEO Customer Real Estate User-Generated 100

Martech

AUGUST 1, 2024

When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. Customers can place their orders even without entering the restaurant.

Email Marketing 135

Email Marketing Food Marketers Marketing 135

Marketing Insider Group

AUGUST 12, 2024

Elementor Elementor is a powerful and versatile page builder plugin for WordPress that allows users to create stunning, custom website designs without any coding knowledge. Image Source The design and customization of your website play a critical role in capturing and retaining visitor attention.

User-Generated 117

User-Generated Analytics Marketers Marketing 117

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Sprout Social

JUNE 13, 2025

Against this evolving backdrop, YouTube offers marketers distinct advantages: You can place clickable, trackable links directly in video descriptions and pinned comments without penalty or link suppression. These unique attributes make a YouTube channel one of the few places you can clearly measure ROI across paid and organic content.

Analytics 105

Analytics Marketers Marketing Customer Journey 105

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Because planes with bullet holes in those places never made it back.

Key Performance Indicator 124

Key Performance Indicator Transform Analytics Marketers 124

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Do you want to improve customer service by responding to questions, concerns or complaints faster? Set clear goals and objectives What do you want to achieve with Facebook monitoring?

Analytics 101

Analytics Social Media Marketing Marketers Marketing 101

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. It’s especially essential for innovative customer journeys.

Energy 126

Energy Marketers Marketing Customer Journey 126

Hubspot Marketing

APRIL 15, 2025

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Table of Contents What is customer journey SEO?

Customer Journey 86

Customer Journey SEO Customer Price 86

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 128

Transform Customer Journey Analytics Marketers 128

Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty 135

Customer loyalty CMO User-Generated CRM 135

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). As a result, customer data is siloed and inaccessible to every team. As a result, customer data is siloed and inaccessible to every team.

Analytics 121

Analytics Transform CRM Marketers 121

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. But in the rush to adopt the latest tools, one thing is often overlooked — the people.

Marketers 126

Marketers Marketing Analytics Management 126

Martech

JANUARY 8, 2025

Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. It also supports the creation of custom report dimensions, such as tactic, audience and channel groupings. Processing.

Analytics 111

Analytics eCommerce CRM Retail 111

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Sources like google / cpc and bing / cpc share the “cpc” (cost-per-click) medium, placing them in the Paid Search channel. What is unassigned traffic in GA4?

Analytics 119

Analytics Place SEO Management 119

The Marketing Operations Leader

JUNE 10, 2025

It includes data, tools, enablement, PMO, planning, analytics, and campaign operations. It breaks MOPs into four clear areas: Technology management Strategy and planning Enablement and program management Marketing analytics and insights Each pillar is specific enough to guide roles and responsibilities, but flexible enough to adapt.

Finance 130

Finance CMO Marketers Marketing 130

Martech

OCTOBER 25, 2024

Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Leaders should anchor data governance for genAI in business value, emphasizing accountability for customer data and brand intellectual property.

Transform 136

Transform Customer loyalty User-Generated Management 136