Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Management 106

Management Product Key Performance Indicator CMO 106

SMA Marketing

JANUARY 19, 2023

Whether you are a start-up or an established company, there will come a time when you realize you need help marketing your business online. A lack of leads and customers will make you re-evaluate your current marketing strategy. A lack of leads and customers will make you re-evaluate your current marketing strategy.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. They also offer cost-effectiveness, innovative strategies, and analytical data to gauge your ROI.

Digital Marketing 71

Digital Marketing Key Performance Indicator Marketing Marketers 71

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Again, this doesn’t mean you should take on work you’re not staffed to manage appropriately.

Digital Marketing 104

Digital Marketing Price Marketing Marketers 104

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market.

Digital Marketing 108

Digital Marketing Analytics Marketing Marketers 108

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 138

Digital Marketing Advertising Advertisers Shopper Market 138

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 113

Analytics Transform Key Performance Indicator CRM 113

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Sachs Marketing Group

NOVEMBER 1, 2023

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. This calculation provides invaluable insight into the effectiveness of your marketing spend.

Digital Marketing 52

Digital Marketing Non-Profit Health Real Estate 52

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change.

CMO 130

CMO Digital Marketing Transform Analytics 130

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. What led you to marketing?

Analytics 107

Analytics Copywriting Marketing Marketers 107

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Search Engine Land

JUNE 30, 2023

And at this point, everyone in the digital marketing industry has heard of imposter syndrome. I surveyed over 150 digital marketers online, and 90% of the responses were positive: “Yes, I have experienced imposter syndrome in my digital marketing career.” Get the daily newsletter search marketers rely on.

Digital Marketing 97

Digital Marketing SEO Health Energy 97

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. Are you struggling to gain visibility in the digital world? This is where a well-crafted digital marketing strategy comes in.

Digital Marketing 63

Digital Marketing Marketing Strategy Whitepaper Marketing 63

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Rest in peace, Universal Analytics.

Analytics 105

Analytics User-Generated Digital Marketing Advertising 105

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

Management 141

Management Transform CRM SEO 141

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Why we care.

Analytics 137

Analytics Transform Customer CMO 137

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 103

Digital Marketing Advertising Advertisers Shopper Market 103

Adams & Knight Marketing

MAY 16, 2021

May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Truntz will be working with the team to advance the strategic roadmap for these marketing technology initiatives as well. AVON, Conn., (May About Adams & Knight.

Digital Marketing 130

Digital Marketing Transform PR Marketing 130

Pam Didner

OCTOBER 7, 2020

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing. If you have chosen digital marketing as your career, then this article is for you. Digital marketing trends are always changing.

Digital Marketing 133

Digital Marketing Social Media Marketing Marketing Marketers 133

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

Transform 140

Transform Management Customer Analytics 140

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Get the daily newsletter digital marketers rely on. Why we care.

Analytics 113

Analytics Digital Marketing Management Search Marketers 113

SMA Marketing

JULY 27, 2023

Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success. Below we guide you on how to partner with a digital marketing agency and the potential of this symbiotic relationship. What is Digital Marketing Partner?

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. How does the platform ingest and manage offline marketing data?

Analytics 113

Analytics Price Marketing Marketers 113

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Transform 182

Transform Marketing Marketers Management 182

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. GA4 is easier (when it’s been set up properly) Tim Barlow, managing director of Attacat, says that GA4 is a superior tool to UA because: “Customisation is easy.”

Analytics 95

Analytics Advertising Advertisers Digital Marketing 95

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. The best digital marketing tools we use: DivvyHQ.

Digital Marketing 145

Digital Marketing Marketing Marketers Management 145

Neil Patel

MAY 3, 2021

When you think of coding, your next thought probably isn’t digital marketing. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. How Can Coding Bootcamp Help You Get a Job in Digital Marketing? Data is essential to digital marketing.

Digital Marketing 108

Digital Marketing Marketing Marketers Analytics 108

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 103

Digital Marketing Pharmaceutical Real Estate Transform 103

Sachs Marketing Group

JUNE 21, 2023

Digital marketing is the knight in shining armor for increasing brand awareness. By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. What Is Brand Awareness in Digital Marketing?

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 129

Analytics Marketing Marketers Transform 129

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. The Benefits of Working With a Digital Marketing Agency.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Sachs Marketing Group

JULY 10, 2023

Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. It helps gauge their expertise, understand their approach to marketing, assess their experience with similar companies, and clarify expectations regarding cost, communication, and performance measurement.

Digital Marketing 52

Digital Marketing Marketing Marketers Key Performance Indicator 52

Scoop.it!

APRIL 28, 2022

Digital marketing is a broad and ever-growing industry. Businesses are adapting to this, and digital marketing jobs are everywhere. As a result, digital marketers are in demand. In this blogpost, we outline the key benefits of working in digital marketing! Why work in digital marketing?

Digital Marketing 75

Digital Marketing Marketing Marketers Finance 75

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Analytics 104

Analytics Advertising Advertisers Digital Marketing 104

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Analytics 141

Analytics User-Generated eCommerce Advertising 141