Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 132

User-Generated Social Media Marketing Marketing Marketers 132

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

Social Media Marketing 95

Social Media Marketing B2C User-Generated Entertainment 95

SocialPilot

MARCH 9, 2025

Branding Aesthetics: Establish a professional presence and ensure that your logo, colors, fonts, and other aesthetics are consistent across all social media platforms. Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Shareability: Content being shared widely across social platforms.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. Common ways to segment your audience include: Demographics: This option includes basic information like age, gender, location, income level, and education.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Hubspot Marketing

JUNE 30, 2025

Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more. Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. Research and analytical skills.

Management 112

Management Inbound Marketing Marketing Marketers 112

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.

Analytics 117

Analytics User-Generated Social Media Marketing Education 117

Buffer Marketing

JANUARY 20, 2025

Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools. With all that information, Instagram makes a series of “educated guesses” about how likely a user is to interact with a post, Mosseri says. In short: Everything you need to know about the Instagram algorithm/s.

User-Generated 131

User-Generated Social Media Marketing Analytics Fashion 131

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 122

Social Media Marketing User-Generated Education Customer 122

SocialPilot

JANUARY 27, 2025

We got some practical tips that you can use to set these goals: Audit your current performance : Start by measuring your current social media state. Use analytics tools to understand where you currently stand. Balance your posts between promotional, educational, and conversational content. Why is this crucial?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 125

Branding Social Media Marketing User-Generated Advertising 125

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Review and scale your social media strategy. All someone needs to share their input is a link and an internet connection. With digital content, you can.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Hootsuite

OCTOBER 18, 2024

Hootsuite Listening builds the world’s best social listening capabilities right into your Hootsuite dashboard , allowing you to discover content trends, what people are saying about you, and what your competitors are doing—automatically scanning over 2 billion sources every month, including Reddit! Whatever your goals are, keep track of them.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Hootsuite

NOVEMBER 21, 2024

For educational, pain point-focused content, long form can deliver better results,” she explains. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop. And remember what she said about effective analytics monitoring ?

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Buffer Marketing

JULY 10, 2025

Jump to a section: What is Instagram marketing Why use Instagram for marketing Understanding Instagram: How to set yourself up for success 1. Use Instagram analytics to understand your audience 5. A quick lesson about the Instagram algorithm How to create your Instagram marketing strategy in 5 steps 1. Lean into trends.

User-Generated 92

User-Generated Marketing Marketers Analytics 92

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media. See how they engage with their community without fail. In healthcare, trust is everything.

Real Estate 59

Real Estate Transform User-Generated Education 59

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. Marketing Channels Your marketing plan should also include a list of your marketing channels. Social Media Audit Conducting a social media audit?

Marketing Plan 109

Marketing Plan Marketing Marketers Social Media Marketing 109

Buffer Marketing

SEPTEMBER 11, 2024

“I’ve found sharing a behind-the-scenes glimpse into how we do marketing at Buffer has resonated with LinkedIn users,” says Director of Growth Marketing Simon Heaton. “I love educating others on how to succeed in their marketing efforts, especially by sharing real-life examples from our work at Buffer.”

Entertainment 130

Entertainment Education Communications Branding 130

Hootsuite

OCTOBER 2, 2024

Colleges and universities are just now starting to offer social media training, and most social media managers have no formal education in the field. If your team members are ready and willing to invest their time in developing new skills, it’s a good idea to enable that through your social media budget.

B2C 115

B2C CMO Copywriting Analytics 115

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. They need powerful social analytics that prove why something happened and what to do next.

Analytics 85

Analytics Transform Health Management 85

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? Of course, thats a massive generalization.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

MAY 20, 2025

Lack of AI training remains the biggest problem Marketers would be further along in adopting AI if they had more education and training. Getting more actionable insights from data (65%) and accelerating revenue growth (63%) were next on the priority list. Sixty-eight percent said they have received no AI training from their companies.

PR 87

PR Marketing Marketers Social Media Marketing 87

Buffer Marketing

AUGUST 28, 2024

This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos. She posts a host of things related to freelancing — things that are educational and informative, but also funny & relatable. An inspirational example: Freelancer Kat Boogard.

Entertainment 103

Entertainment Education User-Generated SEO 103

Sachs Marketing Group

JANUARY 13, 2025

Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign. Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Paid social advertising for targeted reach and conversions.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hootsuite

MAY 1, 2025

With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Educational content or tutorials Learning is fun, ok? Heres why: The trust factor. Specific targeting.

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Marketing Marketers 94

Hootsuite

APRIL 23, 2025

college graduates use LinkedIn Thats the largest percentage of any educational group. LinkedIn also has the largest educational differences for any social platform: 31% of those with some college use the platform, along with just 12% of those who have a high school education or less. 54% of U.S. Try it free today.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Buffer Marketing

OCTOBER 31, 2024

Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. One creator I love who creates educational content is Alexis Nikole , who nerds out on all things foraging. And you can track your analytics to see what kind of content is working and double down on it.

Transform 119

Transform PR Product User-Generated 119

Buffer Marketing

OCTOBER 29, 2024

Visually plan your content calendar and make your profile a “must-follow” with Buffer’s suite of Instagram scheduling and analytics tools. 💡 Refer to our Instagram analytics guide for more information on viewing these metrics. Third-party tools like Buffer's analytics will also do it for you.

User-Generated 131

User-Generated Analytics Education Finance 131

Sprout Social

JUNE 13, 2025

Against this evolving backdrop, YouTube offers marketers distinct advantages: You can place clickable, trackable links directly in video descriptions and pinned comments without penalty or link suppression. These models are typically built by analytics teams or vendors and are especially useful for understanding the impact of organic efforts.

Analytics 106

Analytics Marketing Marketers Customer Journey 106

Hootsuite

JANUARY 17, 2025

Of course, awareness often leads to action, but in this type of advocacy the goal is to educate and inform. Policy advocacy This is a more action-oriented form of social media advocacy. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Promotion 104

Promotion Thought Leadership Health Non-Profit 104

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting.

Thought Leadership 95

Thought Leadership Education Promotion Entertainment 95

Marketing Insider Group

MARCH 17, 2025

One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends. Prioritize Video Marketing Video content dominates online engagement, and its not slowing down. Data-driven growth also involves being adaptable.

User-Generated 57

User-Generated Influencer Marketing SEO Marketing 57

Hootsuite

DECEMBER 3, 2024

In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

Analytics 111

Analytics CRM Price Key Performance Indicator 111

SocialPilot

JUNE 19, 2025

So, we break down top social media content types, complete with real-world use cases, platform fit, and ways to create them smarter, faster. No matter your goal – educate, entertain, or convert, there’s a content format here to match. Include subtle branding: Like a watermark, logo, or font that’s uniquely yours.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64