Sprout Social

MARCH 29, 2021

Consider that 28% of consumers discover new products directly through social media, with that number skewing higher for millennials and Gen Z. Most native social analytics leave a lot to be desired. Track your paid efforts with analytics. You’re essentially paying for your audience’s undivided attention.

Gen Z 122

Gen Z Analytics Millennials Energy 122

Hootsuite

JUNE 7, 2022

They use more energy over a shorter time and yield results and insights fast. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. There are a ton of metrics you can track on social media, and some analytics are unique to Instagram. Cause campaign. Get Started.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Businesses Grow

MARCH 18, 2024

58% of Gen Z think the more absurd, the cooler it is. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. Brain-based computing ( organoid intelligence ) disconnects our need for rare materials and massive energy consumption. 82% say being weird is in. This is already happening.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Neil Patel

JANUARY 18, 2023

Saving time and energy with efficient content production isn’t just good for SEO. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. Have you taken steps to transition to Google Analytics 4 (GA4)?

SEO 113

SEO Gen Z User-Generated Advertising 113

Hubspot Marketing

FEBRUARY 15, 2024

According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. With a lineup of over 200 in-person sessions covering analytics, B2B marketing, and personalized omnichannel engagement, the summit provides a fantastic learning experience. They make you feel the emotion. Accept digital innovation.

Branding 138

Branding Fashion Gen Z B2C 138

Sprout Social

AUGUST 25, 2022

Facebook remains a key place to invest energy. Look at your analytics to see what kinds of posts your audience likes the most to boost these factors. Good news—Gen Z has discovered Pinterest, and this demographic is on the rise on the platform 40% year over year. The industry average of 4-5 daily posts is a lot.

Gen Z 145

Gen Z Thought Leadership Fashion Energy 145

Buffer Marketing

JANUARY 11, 2023

For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users. By creating content in batches, you’ll be saving time and energy and will end up with weeks worth of content you can schedule in advance.

Gen Z 127

Gen Z User-Generated Energy Education 127

Buffer Marketing

SEPTEMBER 6, 2023

💡 Schedule your TikTok videos and reach a new audience with Buffer Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. According to The New York Times , it’s Gen Z’s search engine of choice. It's not hard to see why.

Gen Z 130

Gen Z Energy Transform Law 130

Businesses Grow

MAY 1, 2023

GenZ is suffering from mental health pressures from multiple fronts. ” Sarah Neely : “The speakers, the intention, and energy Mark has created, the collaborative environment and the curated group of attendees are all so important to making this event special and intimate.” Best experience of my marketing life.”

Gen Z 130

Gen Z Marketing Marketers CMO 130

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Litmus

FEBRUARY 8, 2024

Generational email preferences and personalization While email has been a tried-and-true marketing channel to reach many target audiences, if marketers want to meet subscribers’ changing expectations across generations, it’s time to evolve the approach. That’s a winning combination.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Their body language oozes energy and excitement. Energy and excitement can be quite contagious. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel. Feeling Inspired Yet?

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

SocialPilot

APRIL 13, 2024

The results showed an “80% increase in favorability when adding Reels ads, compared with business-as-usual video campaigns” and higher brand awareness with Gen Z audiences (ages 18–24). Now, here’s a great feature: Social media analytics. With this platform, businesses get a deep dive into their social performance metrics.

Health 112

Health Gen Z User-Generated Customer loyalty 112

Backlinko

FEBRUARY 15, 2024

Crocs – This iconic footwear brand has broken into the Gen Z market through TikTok. Red Bull – This energy drink brand has mastered the art of creating engaging, high-quality content. But since social content sometimes appears in the SERPs, it’s worth investing energy into repurposing content for multiple platforms.

SEO 113

SEO User-Generated Analytics Gen Z 113

Search Engine Land

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), For example, brands like Balenciaga and Adidas have been investing in digital products that are becoming increasingly popular among the youngest generation of consumers. 64%), the U.K. (59%)

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Buffer Marketing

SEPTEMBER 6, 2023

💡 Schedule your TikTok videos and reach a new audience with Buffer Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. According to The New York Times , it’s Gen Z’s search engine of choice. It's not hard to see why.

Gen Z 52

Gen Z Energy Transform Law 52

Unbounce

APRIL 18, 2024

Just think about how much energy and data are needed to develop accurate, useful buyer personas in a traditional, non-CRO approach—we’re talkin’ major investment in some cases. ” but you can relax as it’s not just another Gen Z term you need to learn. Next, double-check your analytics tools (i.e.

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Hubspot Marketing

MAY 5, 2025

Before pushing a tweet or story live, AI agents can simulate responses from various persona clusters, such as humor-driven Gen Z or skeptical middle-aged professionals, said Baragona. Revealing Hidden Weak Points Campaign reviews are exciting opportunities to see how things turned out; postmortems carry a different energy.

Price 84

Price PR Gen Z User-Generated 84

Businesses Grow

DECEMBER 16, 2024

I learned that your personal energy and enthusiasm are crucial and most effective live and one-on-one. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. And theyre searching and saving more than other generations.

Gen Z 100

Gen Z Marketing Marketers B2C 100

Sprout Social

OCTOBER 14, 2020

Based on what we know about millennials and Gen Z , the average consumer relies on recommendations from social media when researching products and services. ” Doing so requires an investment of your time and energy: you need to understand what you’ll be getting out of your program before getting it started.

Branding 145

Branding Gen Z Millennials Promotion 145

Martech

JUNE 8, 2023

Generation Z consumers and men are more likely to take brands up on their opt-out offers. To do so, avoid creating negative energy by letting customers opt out of holidays that bring on stressful feelings. 39% said they always or usually take the opt-out. Now, guess what the top opt-out events are. Mother’s Day?

Gen Z 103

Gen Z Logistics Finance Energy 103

SocialPilot

MAY 8, 2025

Le Freak Chic (Remix) (April 25, 2025) View this post on Instagram A post shared by FancyPantsOfficial (@fancypantsofficial) Audio: Le Freak by Chic (Remix) A retro remix with undeniable energy, this trend has lit up 800K+ reels with disco-ball flair. This track captures collective energy and weekend anticipation. So go bold.

Energy 52

Energy Transform Fashion Gen Z 52

Econsultancy

DECEMBER 13, 2021

This suggests consumers are becoming ever more accustomed to managing their household bills and energy usage via online platforms. However, it appears that marketers plan to prioritise this investment in Artificial Intelligence tools (47%) more than in customer analytics (45%) or customer satisfaction (43%). year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

AUGUST 21, 2024

I think you’re going to start seeing the gasoline being poured on coming out of this, especially the energy behind Kamala Harris. Half (52%) of Gen Z follow political influencers or activists on social media, according to influencer platform Captiv8. Her campaign has done extraordinarily well in raising money.

Marketing Plan 122

Marketing Plan Gen Z Branding Advertisers 122

Sprout Social

FEBRUARY 24, 2025

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 89

Marketing Strategy Gen Z Finance Social Media Marketing 89