SocialPilot

JUNE 27, 2025

Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. GA4 (Google Analytics 4): Dive into user journeys, interests, and referral sources. Pick KPIs That Prove Progress Let’s be clear: not all KPIs deserve your energy. Why Does This Matter?

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66

Buffer Marketing

MARCH 5, 2025

Look at your social media analytics and also reflect intrinsically on what you think worked the best for you. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” What types of social media posts did you enjoy creating the most?

Social Media Marketing 116

Social Media Marketing Marketing Strategy Marketers Marketing 116

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from video to video. Ready to dive in? Engagement.

Key Performance Indicator 145

Key Performance Indicator Education Video Marketing Entertainment 145

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Key Performance Indicators for Video Content Key Performance Indicators (KPIs) are the compass that guides your video strategy.

Key Performance Indicator 120

Key Performance Indicator SEO Shipping Analytics 120

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Click To Tweet.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Sprout Social

OCTOBER 14, 2020

Using an analytics tool like Sprout Social , take a look back at your most successful content. Sprout’s Post Performance report takes the guesswork out of that process and collects those high performers for you. Sprout’s Post Performance report takes the guesswork out of that process and collects those high performers for you.

Key Performance Indicator 145

Key Performance Indicator Transform Analytics Shipping 145

Sprout Social

JANUARY 4, 2021

Coming in fourth on the list of reasons consumers follow brands is to be entertained. Look back at your content performance and embrace your inner data scientist. Using Sprout’s Premium Analytics , you can identify themes among your strongest performing content to inspire the direction of your next social campaign.

Social Media Marketing 144

Social Media Marketing Key Performance Indicator Marketers Marketing 144

Hubspot Marketing

AUGUST 7, 2019

Their marketing efforts are on-brand, humorous, and entertaining. Next, set key performance indicators (KPIs) for your SMART goals. KPIs are quantifiable data points you can use to measure your actual performance against your goal. Sprout Social social media analytics software. Google Analytics.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Marketers 145

Marketing Insider Group

APRIL 29, 2024

Quick Takeaways Successful customer acquisition starts with a thorough understanding of your target audience, using surveys, analytics, and engagement to uncover their needs and preferences. It should be relevant, informative, and, whenever possible, entertaining. Focus on key performance indicators (KPIs) that align with your goals.

Customer Acquisition 123

Customer Acquisition Customer Key Performance Indicator Transform 123

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Paid reporting To test the efficacy of your Facebook ad audiences, use Sprout’s Paid Performance reports.

Key Performance Indicator 124

Key Performance Indicator User-Generated Food Entertainment 124

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. How to measure paid, owned and earned media performance. Key performance indicators largely depend on the tactics at play.

Key Performance Indicator 120

Key Performance Indicator Transform Communications Customer Acquisition 120

Sprout Social

DECEMBER 8, 2022

Tell a story that will be helpful, intriguing or entertaining to existing fans and the target audience you hope to hook. Using an analytics tool, like Sprout Social , to look at your most successful past social media video content. It’s not enough to just want to entertain your audience. Start your free Sprout trial.

Education 138

Education Key Performance Indicator Entertainment User-Generated 138

Marketing Insider Group

AUGUST 11, 2023

TikTok: Short-Form Video for Creativity and Entertainment Explore the rising star of short-form video content and how businesses can use TikTok’s playful platform to captivate and entertain users. Create Custom Dashboards: Use custom dashboards to monitor key performance indicators (KPIs) and visualize trends.

Key Performance Indicator 96

Key Performance Indicator User-Generated Entertainment Social Media Marketing 96

Rock Content

APRIL 12, 2024

The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. The president and CEO of marketing agency RAPP New York, Justin Thomas-Copeland, put it this way: “ Creativity can be helped, guided, and validated by data and analytics.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Sachs Marketing Group

MARCH 17, 2023

Use social media analytics tools to measure key performance indicators (KPIs) like follower growth, engagement rate, click-through rate, and conversions. Understanding your target audience and their preferences enable you to craft stories that entertain, inform, and inspire.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Sachs Marketing Group

DECEMBER 1, 2023

The key is to choose the right platforms where your target audience is most active, whether it’s Instagram, Facebook, X, LinkedIn, or TikTok. Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Sprout Social

APRIL 25, 2024

Procurement teams are made up of people like you and me, and people want entertaining, visually interesting, valuable content. This resource reviews the social media funnel, mapping critical key performance indicators to each stage. Get the template 18. You use this social media metrics map, of course.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

SocialPilot

JUNE 25, 2024

Here’s a detailed guide on how to carry out an Instagram audit in 2024: Step 1: Define Your Instagram Goals and KPIs The first and foremost step is to identify your social media goals and key performance indicators (KPIs). Tip: You can use native analytics or SocialPilot to get access to all this data.

Real Estate 111

Real Estate Key Performance Indicator User-Generated Analytics 111

Hubspot Marketing

NOVEMBER 22, 2023

You should also note some key performance indicators for each of these goals. Your email‘s open rate can indicate the newsletter’s performance, but it shouldn't be the only number you care about each month. Check how your email newsletter performed on your goals in step one. Send traffic to your website?

Law 112

Law Key Performance Indicator Email Marketing Entertainment 112

CXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Google Analytics and CRM) used to track them. Any marketing automation , social media, analytics, and performance tools you use. Consistency is equally critical for startups. Usage policies.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. Providing helpful resources, information, or even entertaining content on social media helps people identify with your brand. Social listening.

Social Media Marketing 97

Social Media Marketing User-Generated Marketers Marketing 97

Sachs Marketing Group

SEPTEMBER 15, 2023

Finally, consider your key performance indicators (KPIs). Use TikTok’s built-in analytics tool to gather insights into when your followers are most active. You’ll want to keep an eye on the average watch time for your videos, as it can indicate how well you’re retaining your audience’s attention.

User-Generated 52

User-Generated Social Media Marketing Key Performance Indicator SEO 52

Lusha

NOVEMBER 11, 2024

Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. By monitoring these numbers, you can assess your performance and find ways to improve.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Hubspot Marketing

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Choose several key performance indicators that correspond with your video goals — or hop down to the chapter in this guide on measuring and analyzing video.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Welcome Software

MAY 3, 2022

It not only entertains but can also provide insights into customer preferences. Remember, the key is to stay adaptable and keep testing different strategies to find the most effective ones for your brand. Metrics offer tangible evidence of how your campaign is performing against its set goals.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Unbounce

JUNE 4, 2024

More blog posts by Josh Gallant Jacob Baadsgaard Jacob Baadsgaard is the Founder & CEO of Disruptive Advertising , a Utah-based PPC agency that uses PPC, CRO and ROI-focused analytics to grow businesses. Advanced company and career analytics: Advanced analytics let you optimize your campaigns and improve results.

B2C 52

B2C User-Generated Analytics Advertising 52

Search Engine Land

JULY 26, 2024

Content that entertains and relates to its audience through storytelling. Refine these personas using surveys, social media analytics and customer feedback. Measure and optimize: Continuously track your content’s performance using key performance indicators (KPIs) like traffic, engagement rates and conversion rates.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Sprout Social

APRIL 15, 2021

Social is the first place consumers turn to when they need information, entertainment or an outlet to voice their thoughts and opinions. Sprout Social’s Analytics give businesses the power to harness real-time and retrospective social business intelligence with ease. — Trek Bicycle (@TrekBikes) May 18, 2020.

Transform 141

Transform Key Performance Indicator Analytics Communications 141

Sprout Social

DECEMBER 14, 2018

All social networks allow you to pull data from their native analytics based on specific date ranges. The most important aspect of assessing social media ROI is conveying your KPIs (key performance indicators). You can measure this easily in Google Analytics. Figure out your reporting frequency. Conversions.

Key Performance Indicator 109

Key Performance Indicator Entertainment Analytics Influencer Marketing 109

Marketing Insider Group

JULY 1, 2020

It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? Here’s the thing.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Hootsuite

JANUARY 13, 2021

Nope, not the Korean boy band named TIME’s 2020 Entertainer of the Year. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals. GA: Google Analytics. Brb just packing our bags [link]. BTW: By The Way.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). Without a critical mass of views, it is hard to use the analytics to learn any useful lessons about your video content. The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketers 111

Marketing Insider Group

MAY 11, 2020

It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Content Marketing Institute

DECEMBER 27, 2017

Key performance indicators – metrics to gauge content performance against goals. But if you want your content to truly contribute to your business goals on an ongoing basis, you need to do more than just entertain. Call to action – owned media/conversion point to drive traffic to.

Content Marketing 112

Content Marketing Key Performance Indicator Marketers Marketing 112