Hootsuite

JANUARY 10, 2025

Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. H&R Block , for example, doesnt just post useful tax-filing tips it also shares relatable memes that keep its audience entertained. percent of users. Simple shots work well.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Sprout Social

JUNE 27, 2025

billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Whether you’re scaling your channel or improving your views and engagement, YouTube analytics helps you understand what works, where to optimize and how to tie your efforts to measurable outcomes. With over 2.7

Analytics 101

Analytics Key Performance Indicator User-Generated Entertainment 101

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. spend $200+), and 37.3% Want more details?

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Jeff Bullas

MARCH 1, 2023

In less than one year, however, Twitter has increased to 190 million users (nearly doubling) while Facebook now has 600 million users (20% growth). Of course, these are only raw user counts, and they don’t necessarily indicate how much of this traffic will actually see your company.

Entertainment 289

Entertainment Social Media Marketing User-Generated Advertisers 289

Sprout Social

JANUARY 22, 2025

Sharing these sorts of insights serves to both educate and entertain your audience while also building your credibility. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. This is where your LinkedIn analytics and tools like Sprout Social can really help.

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketers 127

Marketing Insider Group

JANUARY 14, 2025

For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos. You can use these tools to target people who’ve interacted with your brand, lookalike audiences to find similar users, and retargeting to re-engage past visitors.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Buffer Marketing

OCTOBER 29, 2024

Visually plan your content calendar and make your profile a “must-follow” with Buffer’s suite of Instagram scheduling and analytics tools. As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial.

User-Generated 130

User-Generated Analytics Education Finance 130

Sprout Social

DECEMBER 20, 2024

Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. TikTok users value authenticity above all else. What kind of content do they engage with?

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. ⚡ Need Instagram help?

User-Generated 130

User-Generated Social Media Marketing Analytics Fashion 130

Hootsuite

OCTOBER 30, 2024

Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics.

Management 123

Management Entertainment User-Generated Analytics 123

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. Cross-promote your Instagram handle on other channels 5.

Social Media Marketing 120

Social Media Marketing Education Analytics Entertainment 120

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Buffer Marketing

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. Instagram is more focused on entertainment — so Reels, Stories, and feed posts are more likely to get engagement during typical breaks in the day.

Analytics 116

Analytics User-Generated Social Media Marketing Education 116

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 124

Branding Social Media Marketing User-Generated Advertisers 124

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. 56 percent of TikTok users in the U.S. TikTok thrives on entertaining, short-form, and creative content.

Advertising 108

Advertising Advertisers User-Generated Gen Z 108

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. 💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools.

Advertising 114

Advertising Advertisers User-Generated Management 114

SocialPilot

APRIL 17, 2025

billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Of course, thats a massive generalization. Uh, yes, please!

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 145

Analytics User-Generated Advertisers Advertising 145

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 111

SEO Real Estate User-Generated Promotion 111

Martech

JANUARY 14, 2025

If Meta and Google are your only media buys, then those two platforms analytics can provide a pretty decent view of the impact of that spend to your business. AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion.

Advertising 127

Advertising Advertisers Transform Shoppers 127

Martech

APRIL 3, 2025

Users can conduct large-scale outreach for newsletters, webinars, product updates, and promotions while tracking engagement within the CRM. Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making.

User-Generated 72

User-Generated Entertainment CRM Analytics 72

Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding 108

Branding Transform Food Education 108

SocialPilot

JUNE 27, 2025

High-performing strategies reverse-engineer content from real marketing outcomes—whether that’s getting demo signups, boosting add-to-cart rates, or generating qualified leads. GA4 (Google Analytics 4): Dive into user journeys, interests, and referral sources. Social isn’t the sideshow anymore. It’s a frontline growth engine.

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66

Buffer Marketing

AUGUST 28, 2024

Think user generated content (UGC) , memes, and polls. If your niche is more casual, you can create entertaining content that uses trending sounds and participate in popular theme formats to gain new followers. It’s entertaining and relatable for the viewers watching. Few videos mention their products.

Entertainment 100

Entertainment Education User-Generated SEO 100

Buffer Marketing

FEBRUARY 12, 2025

Instead, use social posts to help and entertain your potential buyers. For example, maybe you’re using LinkedIn to source talent and TikTok for lead generation. Is educational content getting more engagement than entertaining content? Your social media efforts need to shift shape using these analytics.

Social Media Marketing 90

Social Media Marketing B2C User-Generated Entertainment 90

Marketing Insider Group

JUNE 24, 2025

Social media is no longer just a place to connect with friends or scroll for entertainment. Smarter algorithms and data analytics help deliver the right product to the right person at the perfect moment. Real-time demos and entertaining shoppable content are blurring the lines between entertainment and retail.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

Buffer Marketing

DECEMBER 4, 2024

Data and insights : A larger following provides more comprehensive analytics. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Creating generic content and hoping it sticks is like throwing spaghetti at the wall.

User-Generated 88

User-Generated Fashion Gen Z Analytics 88

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. PubMatic launched an updated buyer platform powered by generative AI.

Transform 82

Transform User-Generated Law Communications 82

Search Engine Land

AUGUST 12, 2024

At a time when there is more AI-generated bland content than ever before, humans are craving connection, humanity and community. Leverage data and analytics Use data to track key performance indicators (KPIs) across all stages of the funnel and adjust strategies accordingly. Their marketing strategy includes an entertainment factor.

Key Performance Indicator 85

Key Performance Indicator Advertising Advertisers Analytics 85

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate 59

Real Estate Transform User-Generated Education 59

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Key customers include Integrate, TripActions and Okta. Product overview.

Analytics 112

Analytics Marketing Mix Retail Marketers 112

SocialPilot

FEBRUARY 17, 2025

Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide. It gives you a peek into that content’s analytics and demographic relevance. Incorporate these elements so your content aligns with current user interests.

User-Generated 75

User-Generated Education Promotion Entertainment 75

Buffer Marketing

MARCH 5, 2025

Look at your social media analytics and also reflect intrinsically on what you think worked the best for you. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” What types of social media posts did you enjoy creating the most?

Social Media Marketing 116

Social Media Marketing Marketing Strategy Marketers Marketing 116